найбільша колекція україномовних рефератів

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Українські рефератиРусские рефератыКниги
НазваMass Media (тема)
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
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Mass Media


Mass media are one of the most characteristic features of modern

civilizations. People are united into one global community with the help

of mass media/ People can learn about what is happening in the world

very fast using mass media.


The mass media include newspapers, magazines, radio, TV.


The earliest kind of mass media was newspaper. The first newspaper was

Roman called «Acta Diurna» started in 59 B.C.


Magazines appeared in 18 century.


The most exciting and entertaining kind of mass media is television. It

brings moving pictures and sounds directly to people’s homes. So one can

see events in faraway places.


Radio is widespread for its portability. It can be easily carried

around. People like to listen to the Radio in the park, on the beach, at

the seaside, in the car, while driving a car, on the picnic. The main

kind of radio entertainment is music, news, musical quiz.


Newspapers can present all comment on the news in much detail in

compares on to radio and TV.


Magazines are designed to be kept for a long time. So it have cover and

binding. They are printed on better paper then newspapers.


The youngest kind of mass media is global computer net called Internet.

I think that Internet is kind of mass media of the future. People can

find on word wide web whole information about all things from sport to

travel, from music to shopping. Internet is the most advanced and

fast-growing kind of digital media. It gives people the freedom of

speech and self-expression unavailable before, at the same time allowing

many new and unforeseen combinations of different media types. Internet

is also the foundation of new technologies that will impact the society

in numerous ways, such as e-commerce and virtual multi-user communities.




The name «Television» comes from Greek word meaning «far» and Latin

word meaning «to see» so it means «to see far».


There are commercial stations, they sell advertising time to pay for

their operating costs and to make profit/ The public stations are

nonprofit organizations.


Commercial TV stations broadcast mostly entertainment programs to

attract lager number of viewers.


These programs include light dramas called situation comedies,

action-packed dramas about life of detectives, police officers, lawyers

and doctors, show dancers and singers, movies, quiz shows, soap operas,

cartoons, talk shows. On talk shows a host interviews politicians, TV,

movie stars athletes. There are also sport programs, brief summaries of

local, national and international news.


Advertising is an important part of commercial TV. Commercials appear

between and during most programs. They urge viewers to buy different

kinds of products – from dog food to hair spray, from cars to insurance



Public TV focuses mainly on education and culture. Public TV also

broadcasts plays, ballets, symphonies as well as programs about art and

history. It attract less viewers then commercial TV.


TV. Past and Future.


In just half a century, television has covered the planet. TV affects

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