найбільша колекція україномовних рефератів

Всього в базі: 75883
останнє поновлення: 2016-12-30
за 7 днів додано 0

Реферати на українській
Реферати на російській
Українські підручники

$ Робота на замовлення
Реклама на сайті
Зворотній зв'язок



реферати, курсові, дипломні:

Українські рефератиРусские рефератыКниги
НазваPricing (реферат)
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
Замовити оригінальну роботу



In the market economy the business success of any company or

entrepreneur mostly depends on the correctly chosen strategy and tactics

of pricing on goods and services. Pricing is a rather difficult process

because prices mostly depend on the situation in the market. The range

of political, economic, psychological and social factors has a great

influence on the price level. Today your price can be determined by the

costs factor, and tomorrow its level will depend on the customer’s



However, nowadays the most part of entrepreneurs of our country has no

necessary theoretical and practical knowledge of the complicated

mechanism of goods and services pricing. As a result, establishing

prices they often make serious mistakes that immediately reflects on the

financial results, in some cases leads to suffering losses and sometimes

even to the bankruptcy of a business (company).


To avoid this situation any economist and any entrepreneur must acquire

the theory and practice of pricing.


All commercial and nonprofit organizations face the problem of

determining prices for their goods and services. In the market economy

pricing is a very difficult process which is influenced by plenty of

different factors and based not only on the marketing recommendations.

But nevertheless, the right choice of price strategy, approaches to the

pricing for new and still manufactured goods and services in order to

increase volumes of realization and commodity circulation, to enlarge

production and firm the company’s positions in the market is one of the

marketing functions.


Prices and the price policy are ones of the major components of the

marketing activity, which importance is permanently rising in our days.

Prices are in close dependence on other variables of the marketing and

other firm’s activities. Final commercial results mostly depends on

prices and it’s important to mention that in the long run correct or

fault price policy brings positive or negative results of firm’s



The essence of the correctly chosen price policy in the marketing is to

fix and vary prices in dependence on a situation in the market in order

to win a certain market share, provide the planed profits and solve

other strategic and operative tasks. Working out the general price

policy all decisions are gathered into an integrated system.


Stating a single price for all buyers is a comparatively new idea. It

has been formed historically – a price was a result of the deal between

a buyer and a seller. Usually sellers asked for a price higher than they

counted to get first. In their turn buyers asked for a price lower than

they were ready to pay. While dealing with each other they usually came

to the price that was mutually acceptable to everyone. Common prices

were widely admitted only to the end of 19 century with the appearance

of large retail enterprises, which proclaimed “the strict policy of

common prices” as they offered a huge variety of goods and employed a

-----> Page:

0 [1] [2] [3]