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: 2016-10-23
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Mass Media ()
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Mass  Media


1. National Daily and Sunday Papers

2. Local and Regional Papers

3. The Weekly and Periodical Press

4. Radio and Television

Mass  Media

1. National Daily and Sunday Papers

The British buy more newspapers than any other people except Swedes and
the Japanese. The daily press differs in two obvious ways from that of
any similar western European country. First, all over Britain most
people read national papers, based in London, which altogether sell
more copies than all eighty-odd provincial papers combined. Second,
there is a striking difference between the five quality papers and
the six mass-circulation popular tabloids.

These characteristics are still more salient with the Sunday press.
Almost no papers at all are published in Britain on Sundays except
national ones: six popular and five quality based in London.
Three appear on Sundays only; the others are associated with dailies
which have the same names but different editors, journalists and
layouts. The quality Sunday papers devote large sections to literature
and the arts. They have colour supplements and are in many ways more
like magazines than newspapers. They supply quite different worlds of
taste and interest from the popular papers.

Scotland has two important quality papers, The Scotsman in Edinburgh
and the Glasgow Herald.

The dominance of the national press reflects the weakness of regional
identity among the English. The gap in quality is not so much between
Labour and Conservative, as between levels of ability to read and
appreciate serious news presented seriously. Of the five quality morning
papers only The Daily Telegraph is solidly Conservative; nearly all
its readers are Conservatives. The Times and Financial Times have a
big minority of non-Conservative readers. Of the popular papers only the
Daily Mirror regularly supports Labour. Plenty of Labour voters read
popular papers with Conservative inclinations, but do not change their
publican opinion because of what they have read. Some of them are
interested only in the human interest stories and in sport, and may well
hardly notice the reporting of political and economic affairs.

Except in central London there are very few newspaper kiosks in town
streets. This may be because most pavements are too narrow to have room
for them. In towns the local evening papers are sold by elderly men and
women who stand for many hours, stamping their feet to keep warm.
Otherwise, newspapers can be bought in shops or delivered to homes by
boys and girls who want to earn money by doing paper-rounds.

Most of the newspapers are owned by big companies, some of which have
vast interests in other things, ranging from travel agencies to Canadian
forests. Some have been dominated by strong individuals. The greatest of
the press barons have not been British in origin, but have come to
Britain from Canada, Australia or Czechoslovakia. The most influential
innovator of modern times is partly Indian, and spent his early years in
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