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НазваТеми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business (реферат)
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
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Реферат з іноземної мови.

Теми з англійської мови: marketing, wholesaling, retailing, pricing,
computers, international, business.



Marketing includes all the business activities connected with the
movement of goods and services from producers to consumers. Sometimes it
is called distribution. On the one hand, marketing is made up of such
activities as transporting, storing and selling goods and, on the other
hand, a series of decisions you make during the process of moving goods
from producer to user. Marketing operations include product planning.
buying, storage, pricing, promotion, selling, credit, traffic and
marketing and marketing research.

The ability to recognise early trends is very important^ Producers must
know why, where, for what рифове he consumers by. Market research helps
the producer to predict what the people will want. And through
advertising he attempts to influence the customer to buy.

Marketing operations are very expensive. They take up more than half of
the consumer's dollar. The trend in the USA has been to high mass
consumption. The construction of good shopping centres has made goods
available to consumers. lt provided a wide range of merchandise and
plenty of parking facilities.


- виробник

consumer                                  - споживач

user                                           - споживач

distribution                               - збут, розподіл

marketing                                  -продаж,збут,маркетинг

transporting                               -транспортування

storing                                      -складування,збері гання

storage                                      -зберігання

product planning                      -розробка нових продуктів

pricing                                      -калькуляція цін

promotion                                -сприяння в продажі
(якого-небудь товару),

наприклад,з допомогою реклами

traffic                                         -торгівля

marketing research                    -вивчення ринку збуту

trend                                           -тенденція,загальний

to predict                                   -передбачати

to influence                                -впливати


Sally and Don work in the Marketing Department of a company, that makes
different    j meal products.

Don.   Hey, Sally, look at these figures. The price of sugar is going up
10%during the next year.

Sally.  Oh. that's bad. That means trouble for our jam line. 

Don.   I think so too. Sugar is the main ingredient, you know. What's
your opinion? Sally. Well, we are not the price leaders in the field and
jam is a very price sensitive item. According to our marketing research
informations consumers aren't particularly brand loyal about jam. 

Don.  I have a brilliant idea. You know, this could be a great marketing
opportunity for us.

Sally.   What do you mean? 

Don.    Well, because of the price rise in sugar we know that the price
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