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НазваТеми з англійської мови: marketing, wholesaling, retailing, pricing, computers, international, business (реферат)
Авторdimich
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
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Реферат з іноземної мови.

 

Теми з англійської мови: marketing, wholesaling, retailing, pricing,

computers, international, business.

 

MARKETING

 

Text

 

Marketing includes all the business activities connected with the

movement of goods and services from producers to consumers. Sometimes it

is called distribution. On the one hand, marketing is made up of such

activities as transporting, storing and selling goods and, on the other

hand, a series of decisions you make during the process of moving goods

from producer to user. Marketing operations include product planning.

buying, storage, pricing, promotion, selling, credit, traffic and

marketing and marketing research.

 

The ability to recognise early trends is very important^ Producers must

know why, where, for what рифове he consumers by. Market research helps

the producer to predict what the people will want. And through

advertising he attempts to influence the customer to buy.

 

Marketing operations are very expensive. They take up more than half of

the consumer's dollar. The trend in the USA has been to high mass

consumption. The construction of good shopping centres has made goods

available to consumers. lt provided a wide range of merchandise and

plenty of parking facilities.

 

ACTIVE VOCABULARY

 

- виробник

 

consumer - споживач

 

user - споживач

 

distribution - збут, розподіл

 

marketing -продаж,збут,маркетинг

 

transporting -транспортування

 

storing -складування,збері гання

 

storage -зберігання

 

product planning -розробка нових продуктів

 

pricing -калькуляція цін

 

promotion -сприяння в продажі

(якого-небудь товару),

 

наприклад,з допомогою реклами

 

traffic -торгівля

 

marketing research -вивчення ринку збуту

 

trend -тенденція,загальний

напрямок

 

to predict -передбачати

 

to influence -впливати

 

DIALOGUE

 

Sally and Don work in the Marketing Department of a company, that makes

different j meal products.

 

Don. Hey, Sally, look at these figures. The price of sugar is going up

10%during the next year.

 

Sally. Oh. that's bad. That means trouble for our jam line.

 

Don. I think so too. Sugar is the main ingredient, you know. What's

your opinion? Sally. Well, we are not the price leaders in the field and

jam is a very price sensitive item. According to our marketing research

informations consumers aren't particularly brand loyal about jam.

 

Don. I have a brilliant idea. You know, this could be a great marketing

opportunity for us.

 

Sally. What do you mean?

 

Don. Well, because of the price rise in sugar we know that the price

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