UkrReferat.com
найбільша колекція україномовних рефератів

Всього в базі: 75855
останнє поновлення: 2016-12-09
за 7 днів додано 12

Реферати на українській
Реферати на російській
Українські підручники

$ Робота на замовлення
Реклама на сайті
Зворотній зв'язок

 

ПОШУК:   

реферати, курсові, дипломні:

Українські рефератиРусские рефератыКниги
НазваMy interpretation of the course learning outcomes (реферат)
Автор
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
Продивилось969
Скачало98
Опис
ЗАКАЧКА
Замовити оригінальну роботу

MRK 106 FQ VALERI OPARYCHEV

 

CASE STUDY

 

SUBJECT: MY INTERPRETATION OF THE COURSE LEARNING OUTCOMES

 

The purpose of this case study is to present a brief overview of the

marketing study outcomes and personal interpretation of the key points

of marketing theory covered in this course. The interpretation will be

aimed at emphasizing the practical importance of marketing today.

 

MARKETING: EVOLUTION AND PURPOSE

 

The idea of marketing must have existed for many centuries. Yet, at the

beginning it probably was not so sophisticated theory as it is today.

Because of the globalization and rapid development of information

technologies people, or market participants, have been urged to

systematize their market experience into a well-organized theory. In our

course of study the marketing has been defined by the term that sounds

more specific: «an approach to business focusing on satisfying customer

needs and wants». To serve its key purpose, the marketing strives to

find an answer to such questions as why customers do not or, conversely,

do readily buy products offered by the sellers, who the ideal buyers

are, and what should be done to have the buyers buy what the sellers

offer. In fact, the terms «buyers» and «sellers» are not absolutely

accurate as applied to marketing. To be more accurate, the marketing

approach implies that the business activities are centered on customer,

because the concept of business here means both profit and non-profit

organizations. So, the words «buy» and «products», or «services», can be

identified as the key terms reflecting the idea of marketing. It should

also be noted that the words «buy» and «services» represent a wide range

of services, non-profit activities, and behavior.

 

STRATEGIC IMPORTANCE OF MARKETING CONCEPT

 

The key points of marketing concept are customer satisfaction, profit,

and properly organized efforts to make profit through customer

satisfaction. At the same time, strategically, it is important to

understand that a business can be profitable, or successful, only if it

finds a way to satisfy customers better than its competitors. This

means, that today's business can attract customers only through

successful competition. Because of the highly competitive environment,

today it is not enough just to satisfy. The important thing is to be

better. In other words, if a business is unable to compete, it fails to

implement the key marketing ideas simply because such business will fail

to satisfy customers. Moreover, under the competitive environment it

becomes important not only to meet, but also to exceed the customers'

needs. In an organization, the role of marketing concept is more

profound: here the marketing concept implies that everyone's job is to

serve the customers directly, or to serve those who serve the customers.

For example, to contribute to profit through saving costs or, in other

words, to serve the internal customers. This idea is especially

important to emphasize in terms of the roles we may play in an

-----> Page:

0 [1] [2] [3] [4]

ЗАМОВИТИ ОРИГІНАЛЬНУ РОБОТУ