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НазваTelevision and Radio (реферат)
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The media play a central role in Britain’s daily life, informing and

educating, questioning and challenging – and of course – entertaining.

In recent years the availability of more radio frequencies, together

with satellite, cable and microwave transmissions, has already made a

greater number of local, national and international services possible.

The transition from analogue to digital transmission technology is now

expanding this capacity enormously. The Internet is providing,

increasingly, an additional medium for information, entertainment and

communication.

 

Television and Radio

 

Broadcasting in Britain has traditionally been based on the principle

that it is a public service accountable to people. While retaining the

essential public service element, it now also embraces the principles of

competition and choice:

 

the BBC (British Broadcasting Corporation), which broadcasts television

and radio programmes;

 

the ITC (Independent Television Commission), which licenses and

regulates commercial television services, including cable and satellite

services.

 

the Radio Authority, which licenses and regulates commercial radio

services, including cable and satellite.

 

The three bodies work to broad requirements and objectives defined and

endorsed by Parliament, but are otherwise independent in their daily

conduct of business.

 

Television viewing is by far Britain’s most popular leisure pastime:

over 97 per cent of households have at least one TV set. British

television productions are sold world – wide.

 

BBC

 

The BBC provides two complementary national terrestrial television

networks: BBC 1 and BBC 2, which transmit 24 hours a day. It also

provides a range of digital channels, including BBC News 24 and BBC

Choice. BBC Network Radio serves an audience of 29 each week,

transmitting 24 hours a day on its five national networks. BBC has 39

local radio stations serving England and the Channel Islands, and

regional and community radio services in Scotland, Wales and Northern

Ireland. BBC World Service broadcasts by radio in English and 42 other

languages world – wide. It has a global weekly audience of at least 140

million listeners. BBC Worldwide Television is responsible for the BBC’s

commercial television activity. It is one of Europe’s largest exporters

of television programmes. It also runs an advertiser – funded, 24 – hour

international news and information channel; and an entertainment and

drama channel broadcast to subscribers in continental Europe and Africa.

 

The BBC’s domestic services are financed predominantly from the sale of

annual television licences; there are no paid advertisements. BBC World

Service radio is funded by a government grant, while BBC Worldwide

Television is self – financing.

 

Independent Television

 

The ITC licenses and regulates three commercial television

services – Channel 3 and Channel 4 (in Wales the corresponding service

is S4C), which complement each other, and Channel 5 – all financed by

advertising and sponsorship. Channel 3 programmes are supplied by 15

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