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Українські рефератиРусские рефератыКниги
НазваThe mass media in the life of Society (реферат)
Автор
РозділІноземна мова, реферати англійською, німецькою
ФорматWord Doc
Тип документуРеферат
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The mass media in the life of Society.

 

Modern life is hardly possible without information. Of course

friends & relatives keep us informed about what is happening in the

world, but such information is second-hand, & therefore is not at all

reliable. It is the mass media that provide us with first hand &

reliable information.

 

The mass media plays an important role in our life. Millions of

copies of newspapers are printed in our country every day. The role of

the press can hardly be overestimated, particularly at present. It keeps

you informed in the latest news, different events, home and foreign

affairs, news of culture, science and engineering development. But

publishing news is not the only purpose of the press. There are many

other purposes, which can be achieved by the press. It enriches our

knowledge and broadens our outlook. The press shapes public opinion,

influences governmental policy, gives citizens a view of our country and

foreign countries as well. It performs a few functions: informative,

entertaining, commercial & is addressed to people of different political

views & different stations in life. What is printed & what is not,

largely depends on the publishers’ concert of news. There is a

well-known joke circulating among the publishers, which exactly defines

their idea of news: “If a dog bites a man, that’s not news, but if a man

bites a dog, that is news”. In other words, news must be something

unusual, unexpected, and sensational. But with many papers & magazines

there exits a funny tradition to mystify their regular readers with

sensational & incredible stories, published on their pages.

 

Everyone knows that we get a great amount of information by mass

media, especially TV. TV now plays an important part in many people’s

life. It is an immensely powerful medium, as it uses the most important

from of communication, the visual image, it is essential for us to try

to decide whether it is a blessing or a curse. It demands complete &

silent attention. It is death to conversation & normal two-way contact

between individuals. It makes passive non-participating spectators of us

all. We begin to forget how to occupy our spare time. Now all our free

time is given to television. Obviously TV has both advantages &

disadvantages. But to the former outweigh the latter. Really if there is

a TV set in your home all you’ve got to do is to turn a knob, or to turn

over to another channel or to turn the sound up & down, &you see plays,

films, operas & shows of every kind, not to mention political

discussions & the latest exciting football matches. TV, it is often

said, keeps one informed about current events, allows one to follow the

latest developments in science & politics &offers an endless series of

programmes, which are both instructive & stimulating. The most distant

countries & the strangest customs are brought right into our sitting

room. You can hardly find a corner where one cannot receive radio or TV

broadcasts. Hundreds of stations speaking in every language of the world

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