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Маркетингове дослідження лікарських засобів для оториноларингологічної практики: Автореф. дис… канд. фармац. наук / О.Р. Левицька, Львів. держ. мед.

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I?I?NOA?NOAI IOI?IIE CAeI?IA’ss OE?A?IE

EUeA?ANUeEEE AeA?AEAAIEE IAAeE*IEE OI?AA?NEOAO

?i. AeAIEEA AAEEOeUeEIAI

EAAEOeUeEA IENAIA ?IIAI?AIA

OAeE 615.216.85/.88:614.27].003.12

IA?EAOEIAIAA AeINE?AeAEAIIss E?EA?NUeEEO CANIA?A AeEss
IOI?EIIEA?EIAIEIA?*II? I?AEOEEE

08.06.02 – i?aei?e?iieoeoai, iaiaaeaeiaio oa ia?eaoeia

Aaoi?aoa?ao aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy

eaiaeeaeaoa oa?iaoeaaoe/ieo iaoe

Euea?a – 1998

Aeena?oaoe??th ? ?oeiien.

?iaioa aeeiiaia ia eaoaae?? i?aai?caoe?? oa aeiiii?ee oa?iaoe??
Euea?anueeiai aea?aeaaiiai iaaee/iiai oi?aa?neoaoo ?i.Aeaieea
Aaeeoeueeiai.

Iaoeiaee ea??aiee: eaiaeeaeao oa?iaoeaaoe/ieo iaoe, i?ioani?, aeaaeai?e
OAI II, caa?aeoaa/

eaoaae?e i?aai?caoe?? oa aeiiii?ee
oa?iaoe?? Euea?anueeiai aea?aeaaiiai

iaaee/iiai oi?aa?neoaoo ?i.Aeaieea
Aaeeoeueeiai

A?ii I?ano Eaa?aio?eiae/.

Io?oe?ei? iiiiaioe: aeieoi? oa?iaoeaaoe/ieo iaoe, i?ioani?, caa?aeoaa/
eaoaae?e i?aai?caoe?? oa

aeiiii?ee oa?iaoe?? c eo?nii
oaoiieia?? e?e?a oaeoeueoaoo i?neyaeeieiiii?

ina?oe Euea?anueeiai aea?aeaaiiai
iaaee/iiai oi?aa?neoaoo

?i.Aeaieea Aaeeoeueeiai

Ia?iianueeee Ai?en Ethaeiie?iae/;

aeieoi? oa?iaoeaaoe/ieo iaoe,
i?ioani?, aee?aeoi? ?inoeoooo i?aeaeuaiiy

eaae?o?eaoe?? niaoe?ae?no?a
oa?iaoe?? Oe?a?inueei? oa?iaoeaaoe/ii? aeaaeai??

(i.Oa?e?a), caa?aeoaa/ eaoaae?e
oi?aae?iiy oa aeiiii?ee oa?iaoe??

Oiei/ei Aaeaioei Ieoaeeiae/

I?ia?aeia i?aai?caoe?y: Iaoe?iiaeueiee iaaee/iee oi?aa?neoao
?i.I.I.Aiaiiieueoey (i.Ee?a), eaoaae?a

oa?iaoe??.

Caoeno a?aeaoaeaoueny “25” a?oaeiy 1998?. i 1000 aiae. ia can?aeaii?
niaoe?ae?ciaaii? a/aii? ?aaee E 35.600.02 o Euea?anueeiio aea?aeaaiiio
iaaee/iiio oi?aa?neoao? ?i.Aeaieea Aaeeoeueeiai ca aae?anith: 290000,
INI, i.Euea?a, aoe.Iaea?nueea, 69.

C aeena?oaoe??th iiaeia iciaeiieoenue a a?ae?ioaoe? iaaee/iiai
oi?aa?neoaoo (290000, i.Euea?a, aoe.N?/iaeo No??eueoe?a, 6).

Aaoi?aoa?ao ?ic?neaiee “24” eenoiiaaea 1998?.

A/aiee nae?aoa?

niaoe?ae?ciaaii? a/aii? ?aaee E 35.600.02

aeioeaio
Aanthe A.Ae.

CAAAEUeIA OA?AEOA?ENOEEA ?IAIOE

Aeooaeuei?noue oaie. I?e ia?aoiae? aei ?eieiai? aeiiii?ee aeieeea
iaiao?aei?noue eiio?ao?aoe?? nenoaie ioi?iie caei?ia’y, cie?aia
i?aai?caoe?? iaaeeeaiaioiciiai caaacia/aiiy. I?iaeaie, ye? iinoaee
ia?aae ioi?iiith caei?iay a oe?eiio, oa?aeoa?i? ? aeey
ioi?eiiea?eiaieia?/ii? neoaeae. Caoai?thaai?noue ia iniiai? oai?iae
aooa, ai?ea ? iina na?aae ianaeaiiy Oe?a?ie ia ciaioo?oueny, a, iaaiaee,
c?inoa? (TH.E.Aeaaeoo, 1995; A.I.Iiiiia?aiei, 1995; ss.Oeiaa, 1998).
Aeineoue aeniea EI?-caoai?thaai?noue na?aae aeeoy/iai ianaeaiiy Oe?a?ie
(A.I.Eaeei, 1995). A inoaii? ?iee a?aei?/a?oueny c?inoaiiy iieieia?/ieo
caoai?thaaiue EI?-i?aai?a, iniaeeai c eieae?caoe??th a iaeano? iiniai?
oa ?ioiai? /anoei aeioee (?.?.Eei/eia oa ?i., 1995). Niinoa??aa?oueny
oaeiae aenieee ??aaiue ?iaae?aeiino? (6,3%) i?e iaoieia?? EI?-i?aai?a
(Ae.?.Caaieioiee oa ?i., 1995). A oie aea /an ieoaiiy i?aai?caoe??
iaaeeeaiaioiciiai caaacia/aiiy ioi?eiiea?eiaieia?/ii? i?aeoeee nenoaiii
ia aea/aeinue.

Aeine?aeaeaiiyi ?eieo oa?iaioieo i?aia?ao?a, ui iie?auothoue i?ioeane
o?aaeaiiy, i?enay/aia ?iaioa A.I.Oiei/ea oa ni?aaao. (1994).
A.E.Ia?iianueeei oa I.I.Cae?nueeith (1995) iaa?oioiaaii iioei?caoe?th
?eieo o?ieia?/ieo e?ea?nueeeo cania?a, ?.ss.Ai?iaeaoeueeith (1995) –
na?oiaiai ?eieo iooaeueiieia?/ieo e?ea?nueeeo cania?a, I.E.A?iiii oa
A.I.A?iiiaeeii (1995) aeine?aeaeai? oaiaeaioe?? ?eieo einiaoe/ieo
cania?a. Aeine?aeaeaiiy c aea/aiiy eiiieaeno ia?eaoeiao, yeee ?aaoeth?
oi?ioaaiiy oa?iaoeaaoe/iiai ?eieo ca ei?aeiiii, i?iaaaeai? C.I.Iiooei oa
ni?aaao. (1996). Ieoaiiy ?icaeoeo na?oiaiai ?eieo aaoa?eia?ieo
i?aia?ao?a ?icaeyiooi O.A.A?ioiaei oa ni?aaao. (1996).

A?aenooi?noue nenoaiieo i?aai?caoe?eii-aeiiii?/ieo aeine?aeaeaiue c
oa?iaoeaaoe/iiai caaacia/aiiy ioi?eiiea?eiaieia?/ieo oai?eo ia aac?
no/anii? ia?eaoeiaiai? iaoiaeieia??, ai?iaaaeaeaiiy canaae no?aoiai?
iaaeeoeeie, iaiao?aei?noue iie?auaiiy ?ioi?iaoe?eiiai caaacia/aiiy
e?ea??a aocueei? niaoe?ae?caoe?? coiiaeee aeooaeuei?noue aeine?aeaeaiue
a oeueiio iai?yieo.

Ca’ycie ?iaioe c iaoeiaeie i?ia?aiaie, ieaiaie, oaiaie. Aeena?oaoe?eia
?iaioa aeeiiaia o a?aeiia?aeiino? c ieaiaie i?iaeaie “Oa?iaoe?y” IIC
Oe?a?ie oa iaoeiai-aeine?aeieoeueei? ?iaioe Euea?anueeiai aea?aeaaiiai
iaaee/iiai oi?aa?neoaoo ?i.Aeaieea Aaeeoeueeiai (? aea?ae?a?no?aoe??
0195U006513).

Iaoa ? caaea/? aeine?aeaeaiiy. Iaoith ?iaioe aoea ?ic?iaea iiaeo
ia?eaoeiaiaeo i?aeoiae?a aei aiae?co oa?iaoeaaoe/iiai ?eieo ia iniia?
iiaeaeae iioei?caoe?? e?ea?nueeiai oa ?ioi?iaoe?eiiai caaacia/aiiy
ioi?eiiea?eiaieia?/ii? i?aeoeee.

Aeey aeinyaiaiiy aeacaii? iaoe iaiao?aeii aoei ae??oeoe ianooii?
caaaeaiiy:

– aeine?aeeoe aeeiai?eo EI?-caoai?thaaiino? oa noai
ioi?eiiea?eiaieia?/ii? aeiiiiiae ia ?aa?iiaeueiiio ??ai?;

– i?iaiae?coaaoe aeeiai?eo a?naiaeo e?ea?nueeeo cania?a, ye?
aeei?enoiaothoueny a EI?-i?aeoeoe?;

– cae?enieoe ii??aiyeueiee aiae?c ?eieo niaoeeo?/ieo
ioi?eiiea?eiaieia?/ieo i?aia?ao?a, ye? aeei?enoiaothoueny a Oe?a?i? oa
ca ?oaaaeai;

– i?iaanoe aeine?aeaeaiiy a?o/eciyiiai ?eieo e?ea?nueeeo cania?a
oe?ieiai niaeo?o ae?? oa niaoeeo?/ieo i?aia?ao?a aeey
ioi?eiiea?eiaieia?/ii? i?aeoeee;

– i?iaiae?coaaoe noai e?ea?nueeiai caaacia/aiiy EI?-oai?eo o
noaoe?iia?? oa aa?o?noue oa?iaeioa?ai?? aeayeeo EI?-iicieia?e;

– ii?aoethaaoe iaoiaee/iee i?aeo?ae uiaei noai?aiiy ia?ae?e?a
e?ea?nueeeo cania?a aeey no?aoiai? iaaeeoeeie ia i?eeeaae? aino?iai
na?aaeiueiai ioeoo ye iaeiioe?ai?oi? iicieia?? a no?oeoo?? noaoe?iia?ieo
caoai?thaaiue;

– aeine?aeeoe noai ?ioi?iaoe?eiiai caaacia/aiiy
e?ea??a-ioi?eiiea?eiaieia?a oa cai?iiiioaaoe oeyoe eiai iie?auaiiy;

– noai?eoe aaoiiaoeciaaio ?ioi?iaoe?eii-iiooeiao nenoaio “E?ee a
ioi?eiiea?eiaieia??”.

Iaoeiaa iiaecia io?eiaieo ?acoeueoao?a. Aia?oa aeine?aeaeaii:

– iiiaieeaoo?o e?ea?nueeeo cania?a aeey ioi?eiiea?eiaieia?/ii? i?aeoeee
a na?oiaiio oa a?o/eciyiiio oa?iaoeaaoe/ieo ?eieao;

– no?oeoo?o oa?iaoeaaoe/iiai ?eieo Oe?a?ie ca iiceoe?iioaaiiyi ia
iueiio ie?aieo e?a?i oa o??i – ae?iaiee?a e?ea?nueeeo cania?a;

– oiaa?iee ani?oeiaio oa oe?iiao eii’thieoo?o ioi?eiiea?eiaieia?/ieo
i?aia?ao?a;

– e?ea?nueea caaacia/aiiy oai?eo EI?-i?io?eth o noaoe?iia??;

– ??aaiue caaeiaieaiiy ?ioi?iaoe?eieo iio?aa e?ea??a uiaei iiaeo
e?ea?nueeeo cania?a.

Aia?oa ?ic?iaeaii:

– iaoiaee/iee i?aeo?ae aei noai?aiiy ia?ae?e?a e?ea?nueeeo cania?a aeey
no?aoiai? iaaeeoeeie ia i?eeeaae? i?aia?ao?a aeey e?eoaaiiy aino?iai
na?aaeiueiai ioeoo;

– eeaneo?eaoe?th ca oa?iaeioa?aiaaoe/iei i?eioeeiii niaoeeo?/ieo
ioi?eiiea?eiaieia?/ieo i?aia?ao?a;

– i?ia?aiia caaacia/aiiy, no?oeoo?o ? aaco aeaieo aeey ?ioi?iaoe?eiiai
caaacia/aiiy EI?-i?aeoeee, yea ai?iaiaaia o aeaeyae? aeieoiaioaeueieo oa
aeaeo?iiieo iin??a.

Aia?oa aecia/aia aa?o?noue iaaeeeaiaioiciiai e?eoaaiiy EI?-caoai?thaaiue
??cieo iicieia?e.

I?aeoe/ia cia/aiiy iaea?aeaieo ?acoeueoao?a.

Aeae?eaii iicieia?/i? oi?ie ioi?eiiea?eiaieia?/ieo caoai?thaaiue, ye?
iathoue iaenooo?a?oa iaaeeei-nioe?aeueia cia/aiiy.

I?iaaaeaii aiae?c ?eieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a a Oe?a?i?.

Cai?iiiiiaaii iaoiaeeeo oi?ioaaiiy iniiaiiai, aeiaeaoeiaiai oa
aeiiii?aeiiai ia?ae?e?a e?ea?nueeeo cania?a aeey no?aoiai? ?aoeaioo?e ia
i?eeeaae? aino?iai na?aaeiueiai ioeoo c a?aooaaiiyi ia??iae?a eiai
ia?aa?ao.

Oii?yaeeiaaii oa aeaeaii niaoe?ae?ciaaiee aeia?aeiee “E?ee a
ioi?eiiea?eiaieia??”, yeee aea? ciiao iioei?coaaoe oe?eaiai?aaeaia
?ioi?iaoe?eia caaacia/aiiy e?ea??a-ioi?eiiea?eiaieia?a oa i?ia?ci??a.

Noai?aii ?ioi?iaoe?eiee oiiae (aaco aeaieo oa i?ia?aiia caaacia/aiiy)
A?IN “E?ee a ioi?eiiea?eiaieia??”.

“Iaoiaee/i? ?aeiiaiaeaoe?? c aeei?enoaiiy aeayeeo e?e?a a
ioi?eiiea?eiaieia?/i?e i?aeoeoe?” oa “E?ee aeey ioi?eiiea?eiieia?? a
na?oiaiio oa?iaoeaaoe/iiio ?eieo” (iaoiaee/i? ?aeiiaiaeaoe??)
ai?iaaaeaeaii a i?aeoeeo ?iaioe EI?-a?aeae?e?a
e?eoaaeueii-i?io?eaeoe/ieo onoaiia ?aaii-O?aie?anueei?, Euea?anueei?,
??aiainueei? iaeanoae (aeoe ai?iaaaeaeaiiy a?ae 20.11.97?., 4.12.97?.,
16.01.98?., 20.01.98?., 21.01.98?., 29.01.98?., 18.02.98?., 23.02.98?.),
iecee oa?iaoeaaoe/ieo o??i (aeoe ai?iaaaeaeaiiy a?ae 21.01.98?.,
26.01.98?., 28.01.98?., 3.02.98?., 10.02.98?.), iaa/aeueiee i?ioean
eaoaae? oa?iaeieia?? oa ioi?eiiea?eiaieia?? Euea?anueeiai aea?aeaaiiai
iaaee/iiai oi?aa?neoaoo (aeoe ai?iaaaeaeaiiy a?ae 19.02.98?.,
20.02.98?.), oa?iaeioa?ai??, oa?iaeieia??, iaiaaeaeiaioo oa ia?eaoeiao o
oa?iaoe?? Oe?a?inueei? oa?iaoeaaoe/ii? aeaaeai?? (i.Oa?e?a) (an? aeoe
ai?iaaaeaeaiiy a?ae 7.10.98?.). ?ic?iaeaia A?IN “E?ee a
ioi?eiiea?eiaieia??” ai?iaaaeaeaia a i?aeoeeo ?iaioe Ee?anueeiai
iaoeiai-aeine?aeiiai ?inoeoooo ioiea?eiaieia?? ?i.I.N.Eieii?e/aiea,
oa?iaoeaaoe/ieo o??i (aeoe ai?iaaaeaeaiiy a?ae 15.09.98?., 2.06.98?.,
10.06.98?., 17.06.98?., 26.08.98?.) oa iaa/aeueiee i?ioean eaoaae?e
ioi?eiiea?eiaieia?? Ee?anueei? iaaee/ii? aeaaeai?? i?neyaeeieiiii?
ina?oe ?i.E.I.Ooieea (aeo ai?iaaaeaeaiiy a?ae 5.10.98?.).

Iniaenoee aianie caeiaoaa/a:

– ?ic?iaeaii iaoiaeeeo ia?eaoeiaiaiai iiooeo eiieo?aioicaeaoieo
i?aia?ao?a aeey ioi?eiiea?eiaieia?/ii? i?aeoeee.

– I?iaiae?ciaaii oa iioae?eiaaii o aeaeyae? iaoiaee/ieo ?aeiiaiaeaoe?e
?ioi?iaoe?ei? iaoa??aee i?i no/ani? aoaeoeai? e?ea?nuee? caniae, ye?
aeei?enoiaothoueny a EI?-i?aeoeoe? a Oe?a?i? oa ca ?oaaaeai.

– I?iaaaeaii aea/aiiy eii’thieoo?e, cie?aia oe?iiai?, a?o/eciyiiai
?eieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a.

– Ii?aoeueiaaii iaoiaeeeo noai?aiiy ia?ae?e?a e?ea?nueeeo cania?a aeey
no?aoiai? iaaeeoeeie ia

i?eeeaae? i?aia?ao?a aeey e?eoaaiiy aino?iai na?aaeiueiai ioeoo.

– Oii?yaeeiaaii iio?e oaeoia?ao?/ieo aeaieo o aeaeyae? ?aeyoe?eiiai
?ioi?iaoe?eiiai oiiaeo A?IN.

– C?a?aii oa oii?yaeeiaaii aeinue? i?i e?ea?nuee? caniae aeey ae?oai?
(oa?iaeieia?/ii?) /anoeie aeia?aeieea “E?ee a ioi?eiiea?eiaieia??”
(211n).

Ai?iaaoe?y ?acoeueoao?a aeena?oaoe??. Iniiai? iieiaeaiiy aeena?oaoe??
aeiiia?aeaeenue ia i?ae?aa?iiaeuei?e iaoeiai-i?aeoe/i?e eiioa?aioe??
“Aeooaeuei? i?iaeaie oa?iaoeaaoe/ii? iaoee ? i?aeoeee” (Caii??aeaey,
1995), ?anioae?eainuee?e iaoeiai-i?aeoe/i?e eiioa?aioe?? “Aeinyaiaiiy
no/anii? oa?iaoe?? – a iaaee/io i?aeoeeo” (Oa?e?a, 1996), i?aeia?iaei?e
iaoeiai-i?aeoe/i?e eiioa?aioe?? “Aeinoeaeaiey nia?aiaiiie
oa?iaoeaaoe/aneie iaoee e i?aeoeee ia ?oaaaea OO? aaea” (Eo?ne, 1997) oa
ia can?aeaii? eaoaae?e i?aai?caoe?? oa aeiiii?ee oa?iaoe?? Euea?anueeiai
aea?aeaaiiai iaaee/iiai oi?aa?neoaoo ?i.Aeaieea Aaeeoeueeiai (Euea?a,
1998).

Ioae?eaoe??. Ca oaiith aeena?oaoe?? iioae?eiaaii 13 ?ia?o, c ieo – 7
noaoae, a oiio /ene? 6 o oaoiaeo iaoeiaeo aeaeaiiyo, aeia?aeiee “E?ee a
ioi?eiiea?eiaieia??” oa aea? iaoiaee/i? ?aeiiaiaeaoe??.

No?oeoo?a oa ianya ?iaioe. Aeena?oaoe?eia ?iaioa aeeeaaeaia ia 253
ae?oeiaaieo noi??ieao (a oiio /ene? 131 noi?. oaenoo), neeaaea?oueny c
anooio, 5 ?icae?e?a, aeniiae?a, nieneo aeei?enoaieo aeaea?ae e?oa?aoo?e,
yeee aeeth/a? 272 iacae, o oiio /ene? 17 ca?oa?aeieo aaoi??a, ? 10
aeiaeaoe?a. ?iaioa ?ethno?iaaia 19 oaaeeoeyie (8 noi?.) ? 23 ?enoieaie
(10 noi?.).

INIIAIEE CI?NO ?IAIOE

?. Iniiai? iai?yiee eiiieaeniiai aeine?aeaeaiiy oa?iaoeaaoe/iiai ?eieo

Iaie i?iaiae?ciaaii iaoeia? ?ic?iaee i??i?eoaoieo iai?yie?a
aeine?aeaeaiiy oa?iaoeaaoe/iiai ?eieo. A inoaii? ?iee cia/ii c?inea
?ieue aeine?aeaeaiue uiaei aea/aiiy oa?iaoeaaoe/iiai niiaeeaaiiy, ye?
i?iaiaeyoueny ?c caeo/aiiyi oe?eueiaeo a?oi ?aniiiaeaio?a: e?ea??a,
i?ia?ci??a, ianaeaiiy. Anoaiiaeaii, ui iaeiioe?ai?oei ? aeioe?eueiei a
aeaieo aeine?aeaeaiiyo ? iaoiae aenia?oieo ioe?iie. Caeaaeii a?ae
oaeoi??a, ye? iieeaaeai? a iniiao aea/aiiy oa?iaoeaaoe/iiai ?eieo
(?aa?iiaeueiee, aeaiia?ao?/iee, iicieia?/ia oi?ia oai?iae,
oa?iaeioa?aiaaoe/ia a?oia e?ea?nueeeo cania?a oiui), ia’?eoaie
aeine?aeaeaiue aenooiathoue eiai ??ci? naaiaioe.

2. Aea/aiiy ??aiy iaaee/iiai ? e?ea?nueeiai caaacia/aiiy
ioi?eiiea?eiaieia?/ieo oai?eo

Iniiaiei /eiieeii, ui oi?io? iiieo ? ia? ae??oaeueiee aieea ia
niiaeeaaiiy e?ea?nueeeo cania?a, ? ??aaiue caoai?thaaiino? ianaeaiiy.
Iaie i?iaiae?ciaaii no?oeoo?o EI?-caoai?thaaiino? ca 1992-1997??. ia
i?eeeaae? Euea?anueei? iaeano?. ?acoeueoaoe aiae?co aeacothoue ia
oaiaeaioe?th c?inoaiiy caoai?thaaiino? aino?eie ioeoaie. I?iaaaeaii
aenia?oia iieooaaiiy 35 niaoe?ae?no?a uiaei oa?iaeioa?ai?? aino?iai
na?aaeiueiai ioeoo. Anoaiiaeaii, ui iae/ano?oa iei oai??thoue ae?oe
a?eii aei 14 ?ie?a. Caoai?thaai?noue oa?aeoa?eco?oueny naciii?noth: i?e
?? i?eiaaea? ia ia?oo iieiaeio aanie oa ceio ? noi?iaiaeaeo?oueny
noiooiueith iaoieia??th. Ia aea?? e?eoaaiiy aieeaa? ye noaae?y oai?iae,
oae ? noiooiy iaoieia?y.

Ianooiiei aoaiii iaoiai aeine?aeaeaiiy aoei aea/aiiy aeeiai?ee a?naiaeo
e?ea?nueeeo cania?a aeey ioi?eiiea?eiaieia?/ii? i?aeoeee. Ca ia?eo
aiae?co ie ia?aee aeia?aeieee Ae.I.Iaoeianueeiai “Eaea?noaaiiua
n?aaenoaa” c 4 ii 12 aeaeaiiy. Iiiaieeaoo?a oa?iaeieia?/ieo
aeia?aeiee?a Ae.I.Iaoeianueeiai iae?/o? a?ey 340 iaca e?ea?nueeeo
cania?a aeey e?eoaaiiy EI?-caoai?thaaiue c 31 oa?iaeioa?aiaaoe/ii?
a?oie. Aeey e?euee?nii? oa?aeoa?enoeee aeeiai?ee a?naiaeo e?ea?nueeeo
cania?a iaie cai?iiiiiaaii iieaciee – na?aaeiuei??/iee oaii
ai?iaaaeaeaiiy iiaeo e?ea?nueeeo cania?a, yeee aecia/aee ye a?aeiioaiiy
e?eueeino? iiaeo i?aia?ao?a, ai?iaaaeaeaieo ca a?aeiia?aeiee ia??iae aei
caaaeueii? e?eueeino? i?aia?ao?a o aaciaiio ia??iae?, iiae?eaia ia
e?euee?noue ?ie?a ai?iaaaeaeaiiy, ae?aaeaia o a?aenioeao.
Na?aaeiuei??/i? oaiie aeacaiiai iieacieea a oe?eiio ca ia??iae c 1960 ii
1994 ??e noaiiaeee a?ae 0,3 aei 38,2% a caeaaeiino? a?ae
oa?iaeioa?aiaaoe/ii? a?oie. I?e oeueiio iaeiiai?oa iiiaethaaany
ani?oeiaio e?ea?nueeeo cania?a aeey EI?-i?aeoeee c 1988 ii 1994 ?iee.

Iaie i?iaaaeaii ii??aiyeueiee aiae?c na?oiaiai ?eieo niaoeeo?/ieo
ioi?eiiea?eiaieia?/ieo e?ea?nueeeo cania?a aeniei?icaeiaieo e?a?i,
“o?aoueiai na?oo” ? oeo, ui ?icaoaeiaothoue ?eieiao aeiiii?eo. Ia’?eoaie
aiae?co aoee oa?iaeieia?/i? aeia?aeieee. Anoaiiaeaii, ui o aeia?aeiee
O?aioe?? aeeth/aii 160 i?aia?ao?a, I?ia//eie – 138, ?in?? – 100, o
aeia?aeieee Eaiaaee oa E?iaio – ii 47, Oe?a?ie – 45. A?eueoo /anoeio
oeeo i?aia?ao?a noaiiaeyoue aioea?ioeee, ei?oeeinoa?i?aee,
aae?aiii?iaoeee, i?noeaa? aianoaoeee, aioenaioeee oiui. Anoaiiaeaii
ia?ae?e eiieo?aioicaeaoieo i?aia?ao?a, ye? aeeth/aii iaeii/anii o
aeia?aeieee ??cieo e?a?i (/?a?i-eaae?ii, eiia?cii, ia?aenei oa ?i.). C
iaoith iciaeiieaiiy e?ea??a ? i?ia?ci??a c aeacaieie e?ea?nueeeie
caniaaie iaie ii?aoeueiaaii ? ai?iaaaeaeaii a i?aeoeeo ?iaioe iaoiaee/i?
?aeiiaiaeaoe?? “E?ee aeey ioi?eiiea?eiaieia?? a na?oiaiio
oa?iaoeaaoe/iiio ?eieo”.

3. Ia?eaoeia-aiae?c a?o/eciyiiai ?eieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a

Aiae?c no?oeoo?e oe?a?inueeiai oa?iaoeaaoe/iiai ?eieo ca e?a?iaie oa
o??iaie – ae?iaieeaie e?ea?nueeeo cania?a iieacaa, ui ianaeaiiy iaoi?
aea?aeaae caaacia/o?oueny e?ea?nueeeie i?aia?aoaie c 39 e?a?i na?oo,
ye? ?ai?acaioiaai? 212 caei?aeiiieie oa 35 a?o/eciyieie ae?iaieeaie.
Iaeaea iieiaeio ca?oa?aeieo e?ea?nueeeo cania?a (44,8%) iinoaaeythoue ia
?eiie Oe?a?ie i?aei?e?inoaa oanoe aea?aeaa: I?ia//eie, Iieueu?, ?iae??,
O?aioe??, Oaaeoea??? oa Aaeeeia?eoai??, a oaeiae 24 c 212
oa?iaoeaaoe/ieo o??i (Polfa, Gedeon Richter, Lek, Pharmachim, Apotex oa
?io?), ye? iinoaaeythoue ia ?eiie 50,36% i?aia?ao?a.

C aeei?enoaiiyi no/anii? ia?eaoeiaiai? iaoiaeieia?? iaie aia?oa aea/aii
eii’thieoo?o a?o/eciyiiai ?eieo niaoeeo?/ieo i?aia?ao?a ia iiaiio
ia??eo? aeine?aeaeaiiy – e?ea?nueeeo caniaao aeey ioi?eiiea?eiaieia?/ii?
i?aeoeee. Aei iieaciee?a, ye? oa?aeoa?ecothoue eiithieoo?o ?eieo,
cie?aia i?iiiceoe??, a?aeiineoueny oiaa?iee ani?oeiaio ? aeeiai?ea oe?i.
Anoaiiaeaii, ui “yaea?io” noeoii?noue na?aae ?iii?oieo e?ea?nueeeo
cania?a, noaiiaeyoue i?aia?aoe 14 oa?iaoeaaoe/ieo o??i. I?e oeueiio
na?aae ieo ? i?aei?e?inoaa c e?a?i NIAe: iaeia ?in?enueea oa aea?
a?ei?onuee? o??ie. C 13 a?o/eciyieo ae?iaiee?a EI?-i?aia?ao?a iniiaieie
?: Ai?uaa?anueeee OOC, “Ee?aiaaei?aia?ao” oa “Aea?ieoey”.

Aiae?c iayaii? iiiaieeaoo?e ?iii?oieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a
iieacaa, ui iae/ano?oa cono??/athoueny i?aia?aoe i’yoe
oa?iaeioa?aiaaoe/ieo a?oi, a naia: aioea?ioeee, i?ioei?e?iai? oa
aioenaioe/i? caniae, ai?iiie oa ?o aiaeiae, ioeie?oe/i? oa a?aeoa?eoth/?
caniae, noeueoai?eai?aee, ui noaiiaeoue 54,80 % a?ae an???
iiiaieeaoo?e i?aia?ao?a. Aeecueei o?aoeie a?oi ca?oa?aeieo e?ea?nueeeo
cania?a oa?aeoa?ecothoueny aeineoue cia/iith aeeaeiith oiaa?iiai
ani?oeiaioo, oiae? ye na?aae a?o/eciyieo i?aia?ao?a eeoa aioea?ioeeai
aeanoeaa a?aeiinii cia/ia aeeaeia ani?oeiaioo.

Iaie aea/aia eiithieoo?a ?eieo niaoeeo?/ieo ioi?eiiea?eiaieia?/ieo
i?aia?ao?a a Oe?a?i? ca o??iaie, iiceoe?yie oa i?iiiceoe?yie. Ia?eoii
aeine?aeaeaiiy aoee i?iiiceoe?? ae?iaiee?a ? iinoa/aeueiee?a
oa?iaoeaaoe/ii? i?iaeoeoe??, ui i?aaenoaaeai? a oe?iieeao ia??iaee/iiai
aeaeaiiy “Aaeaiaaeaeueiee Aioaea” ca 1997 ??e. Anoaiiaeaii, ui 17 ?c 45
niaoeeo?/ieo EI?-i?aia?ao?a noaa?eueii i?iiiioaaeeny ?eieii, ui
na?ae/eoue i?i iaiaaeai?noue ?o oaeoe/ii iayaiiai ani?oeiaioo. ?c 165
o??i ae?iaiee?a ? iina?aaeiee?a eeoa 21 i?aei?e?inoai iino?eii
i?iiiioaaei niaoeeo?/i? ioi?eiiea?eiaieia?/i? e?ea?nuee? caniae ?
caaacia/oaaei iaeaea iieiaeio i?iiiceoe?e. Anoaiiaeaii, ui oe?eueiaee
naaiaio ?eieo, yeei ? oai?? c EI?-iaoieia??th, oa?aeoa?eco?oueny
iayai?noth caiiaiaieo ?eieiaeo i?o ? iacae?eoeo ?eieiaeo a?eii. Inoaii?
oa?aeoa?ii, cie?aia aeey IRS-19 ? aeoeoaaeo – i?aia?ao?a, ye? iaaeaaii
ai?iaaaeaeai? a oe?a?inueeee oa?iaoeaaoe/iee ?eiie. Noaa?eueia
iieiaeaiiy a ?eieo iathoue oae? i?aia?aoe, ye aaeacie?i, iaooecei,
io?ioi oiui.

?iciiae?e ?eieiai? i?iiiceoe?? ca o??iaie-ae?iaieeaie oa
ni?anoaaeai?noue ani?oeiaioieo iiceoe?e ae?aaea? ??aaiue oe?i a iaaeao
iaaii? ani?oeiaioii? a?oie, ui ?icaeyiooi ia i?eeeaae? e?aiaeue aei
iina. Ae?th/ith ?a/iaeiith a a?eueoino? c ieo aenooia? eneeiiaoacie?i, ?
oaeiae iio?aei? iaoacie?io oa oao?ecie?io. C iaoith ii??aiyiiy oe?iiai?
eiithieoo?e iaie ia?aii 0,1% ?ic/eie: iaooeceio (“Oa?iae”, Oe?a?ia),
aaeacie?io (Warszawa-Polfa, Iieueua) oa io?ea?io (Zyma, Oaaeoea??y).
Na?aaeiy ?eieiaa oe?ia a?o/eciyieo e?aiaeue aei iina aaea?/? ieae/a a?ae
i?aia?ao?a-aiaeia?a c e?a?i Oeaio?aeueii? oa No?aeii? ?a?iie ? o 12 – 13
?ac?a ieae/a a?ae oe?ie aiaeia?/ieo i?aia?ao?a c aeiiii?/ii ?icaeiaieo
e?a?i. Aeey aeaoaeueiiai aiae?co oe?iiai? eiithieoo?e ia?aii i?aia?aoe,
ye? iino?eii aoee i?enooi? a ?eieo ? i?iiiioaaeeny aaaaoueia o??iaie.
Iaie iii?ny/ii ?ic?aoiaaiee eiao?oe??io e?ea?aeiino? oe?ie (Cliq), yeee
iieaco? ni?aa?aeiioaiiy i?ae iaeneiaeueiith ? i?i?iaeueiith oe?iith
eiie?aoiiai e?ea?nueeiai caniao a iaaiee ia??iae /ano. Aeey i’yoe
i?aia?ao?a ?iicaiiiai ae?iaieoeoaa (nio?aaeaen, oae?i?io, naii?ei,
aaeacie?i, i?iinie), ui canoiniaothoueny a EI?-i?aeoeoe?, eiao?oe??io
e?ea?aeiino? oe?ie noaiiaea a?ae 0,5 ? a?eueoa (oaae.1). Aeey aeaio c
ieo (naii?ei ? oae?i?io) aeacaiee eiao?oe??io a ie?ai? i?nyoe?
ia?aaeuoaaa iaeeieoeth, oiaoi eieeaaiiy oe?i noaiiaeoue iiiaae 100%.

Oaaeeoey 1

Ia?ae?e e?ea?nueeeo cania?a c aenieei eiao?oe??ioii e?ea?aeiino? oe?ie o
1997 ?ioe?

I?nyoeueIacaa

i?aia?aooE-noue i?iiic.Oe?ia, a?i.CliqI?i.Iaen.N?/aiueNio?aaeaen,
Roussel Ltd, 8,0

Oae?i?io 0,25?209

131,32

1,482,20

2,330,67

0,57EthoeeCliq o an?o e?ea?nueeeo cania?a ieae/a 0,50Aa?acaiueOae?i?io
0,25?20101,702,930,70Ea?oaiueNio?aaeaen, Roussel Ltd,
8,0161,262,200,75O?aaaiueNio?aaeaen, Roussel Ltd, 8,0

Naii?ei 0,1%-10,021

131,39

0,402,20

0,820,58

1,05*a?aaiueNaii?ei 0,1%-10,0130,400,891,23EeiaiueNaii?ei
0,1%-10,0130,560,890,59Na?iaiueAaeacie?i 0,05%-10,0

Oae?i?io 0,25?2013

140,67

1,611,04

2,410,55

0,50Aa?anaiueI?iinie, 10,0

Oae?i?io 0,25?2014

160,94

1,531,49

3,160,59

1,07AEiaoaiueOae?i?io 0,25?20111,663,160,90EenoiiaaeOae?i?io
0,25?20211,633,511,15A?oaeaiueOae?i?io 0,25?20211,773,160,78

Aeoiaey/e c eiioeaioe?? nioe?aeueii-aoe/iiai ia?eaoeiao, eiao?oe??io
e?ea?aeiino? oe?ie ia iioiaiio naaiaio? oa?iaoeaaoe/iiai ?eieo a?ae 0,5,
a oei a?eueoa a?ae 1,0 ? aeaeaei ia ei?aeoiei ? ia aoe/iei, ine?eueee a
e?ioeaaiio ?acoeueoao? oea a?aeaeaa?oueny ia aeia?iaoo? oai?iai.
Aaee/eia eiao?oe??ioo e?ea?aeiino? oe?ie a ia?oo /a?ao caeaaeeoue a?ae
i?ioyaeiino? eaiaeo ?iciiae?eo. O?ae?ia oeeo eaiae?a iieaco?, ui caoo
a?o/eciyieo i?aia?ao?a a?aeaoaa?oueny, a iniiaiiio, iaeii-,
aeaio??aiaaei aai ioeueiaei ia?eaoeiaiaei eaiaeii, oiio eiao?oe??io
e?ea?aeiino? oe?ie aeey ieo ia ia?aaeuo? 0,5. I?inoaaiiy e?ea?nueeeo
cania?a ?iicaiiiai ae?iaieoeoaa oa?aeoa?eco?oueny

aaaaoi??aiaaeie eaiaeaie ?iciiae?eo, ui coiiaeth? cia/io
aa??aaaeuei?noue oe?ie ia iaaiee e?ea?nueeee can?a ia iioiaiio ?eieo.

Aeey ioe?iee aieeao ia aaee/eio iiieoo a e?ea?nueeeo caniaao
eoi?aaeueii? ni?iiiaeiino? oai?iai cai?iiiiiaaii iieaciee – eiao?oe??io
aaeaeaaoiino? ieaoini?iiiaeiino? (Ca.s.), yeee i?aaenoaaey? niaith
a?aeiioaiiy ?iciaoo oe?ie ia i?aia?ao ca a?aeiia?aeiee i?nyoeue aei
na?aaeiueii?ny/ii? ca?ia?oii? ieaoe (Wa.w.), ae?aaeaia o a?aenioeao.
Cia/aiiy oeueiai iieacieea i?ioyaii ?ieo ii??aithaaee aeey o?ueio
e?ea?nueeeo oi?i: e?aie? aei iina (?en.1), aa?icie? oa e?aie? aei aooa.
?ic?aoiaai? eiao?oe??ioe aaeaeaaoiino? ieaoini?iiiaeiino? na?ae/aoue, ui
aeey a?eueoino? EI?-i?aia?ao?a a?aenooi?e aca?iica’ycie i?ae ?o
aa?o?noth ? eoi?aaeueiith ni?iiiaei?noth oai?iai, oiaoi ae?iaieee oa
iina?aaeieee ia aeei?enoiaothoue ia?eaoeia, i???ioiaaiee ia
ieaoini?iiiaeiee iiieo, a nie?athoueny ia eiioeaioe?th caooo.

4. Ii?aoethaaiiy iaoiaeeee e?ea?nueeiai caaacia/aiiy

ioi?eiiea?eiaieia?/ii? i?aeoeee a oiiaao no?aoiai? iaaeeoeeie

Aaaeeeaei aeaiaioii no?aoiai? iaaeeoeeie ? no?aoiaa ?aoeaioo?a, yea
ia?aaeaa/a? aa?aioiaaiee ? eaa?eueiee nienie e?ea?nueeeo i?aia?ao?a,
iaiao?aeieo aeey caaeiaieaiiy iio?aa ianaeaiiy. Ine?eueee no?aoiaa
iaaeeoeeia ia?aaeaa/a? oa?iaeiaeiiii?/i? aeine?aeaeaiiy ?aaeueiiai
niiaeeaaiiy, iaie i?iaiae?ciaaii noai e?ea?nueeiai caaacia/aiiy oai?eo
EI?-i?io?eth o noaoe?iia??. Ia?eoii aeine?aeaeaiiy aoee 1340 eeno?a
i?ecia/aiue e?ea?nueeeo cania?a c ?noi??e oai??a ca 1997 ??e, ui aeaei
ciiao aeyaeoe oaeoe/iee a?naiae e?ea?nueeeo cania?a ? anoaiiaeoe iiaiioo
aeei?enoaiiy oai?aoe/iiai a?naiaeo e?e?a ??cieo oa?iaeioa?aiaaoe/ieo
a?oi, yea noaiiaeea a na?aaeiueiio 20,3%. I?e/eiaie iaaeei?enoaiiy
/anoeie e?e?a o noaoe?iia?? ? iecueea aoaeoeai?noue aeayeeo i?aia?ao?a,
iaaeinoaoi? ?ioi?iaoe?eia caaacia/aiiy, nei?i/aiiy athaeaeaoieo
aneaioaaiue aeey i?eaeaaiiy ?o e?eoaaeueii-i?io?eaeoe/ieie caeeaaeaie, a
oaeiae ai?iaaaeaeaiiy iaiaaeaiiai Ia?ae?eo e?e?a, ye? iiaeooue
caeoieyoeny onoaiiaaie ioi?iie caei?ia?y, ui iiai?noth aai /anoeiai
o?iainothoueny c aea?aeaaiiai /e i?noeaaeo athaeaeao?a.

Aeey iioei?caoe?? ?ioi?iaoe?eiiai caaacia/aiiy EI?-e?ea??a iaie
?ic?iaeai? oa ai?iaaaeaeai? a i?aeoeeo ?iaioe “Iaoiaee/i? ?aeiiaiaeaoe??
c aeei?enoaiiy aeayeeo e?e?a a ioi?eiiea?eiaieia?/i?e i?aeoeoe?”.

Ianooiiei aoaiii iaoiai aeine?aeaeaiiy aoei aecia/aiiy ??aiy
niiaeeaaiiy oa ?iaeaeno i?ecia/aiue i?aia?ao?a ca oa?iaeioa?aiaaoe/ieie
a?oiaie. Aenieee ??aaiue niiaeeaaiiy (a?aeiioaiiy e?eueeino? i?ecia/aiue
i?aia?ao?a aeaii? oa?iaeioa?aiaaoe/ii? a?oie aei caaaeueii? e?eueeino?
i?ecia/aiue) oa?aeoa?iee aeey aioea?noai?iieo cania?a, aioea?ioee?a,
a?oai?i?a oa ?o aiaeia?a, i?aia?ao?a aeey ei?aeoe?? eeneioii-iniiaii? oa
?iiii? ??aiiaaae a i?aai?ci?, aiaeueaaoee?a oa ianoa?i?aeieo
i?ioecaiaeueieo cania?a. Iieacieee ?iaeaeno i?ecia/aiue, oiaoi
a?aeiioaiiy e?eueeino? i?ecia/aiue i?aia?ao?a aeaii?
oa?iaeioa?aiaaoe/ii? a?oie aei caaaeueii? e?eueeino? oai?eo, na?ae/aoue,
ui aioea?noai?ii? caniae, a?oai?ie, ?o aiaeiae oa aioea?ioeee
aeienoaaeenue i?aeoe/ii eiaeiiio ae?oaiio oai?iio, eiaeiiio o?aoueiio –
aiaeueaaoeee oa ianoa?i?aei? i?ioecaiaeuei? caniae, i?aia?aoe aeey
ei?aeoe?? eeneioii-iniiaii? oa ?iiii? ??aiiaaae a i?aai?ci?, eiaeiiio
/aoaa?oiio – noeioeyoi?e iaoaaie?/ieo i?ioean?a, noeueoai?eai?aee.

Aeey iaea?eueo iioe?aieo iaoieia?e iaie anoaiiaeaia na?aaeiy o?eaae?noue
noaoe?iia?iiai e?eoaaiiy oai?iai, ani?oeiaio iae/ano?oa
aeei?enoiaoaaieo e?ea?nueeeo cania?a, noaie e?eoaaiiy oa aa?o?noue
oa?iaeioa?ai??. Noaie e?eoaaiiy oa?aeoa?ecothoueny aaeeeith
aa??aaaeuei?noth. Iaeaeua na?aaeiy aa?o?noue oa?iaeioa?ai?? o?eaae?noth
aei 10 aei?a oa?aeoa?ia aeey aino?iai aaeii?eoo, a o?eaae?noth 10 ?
a?eueoa aei?a – aeey aino?iai na?aaeiueiai ioeoo.

Aeae? iaie aia?oa ii?aoeueiaaii iaoiaee/iee i?aeo?ae aei noai?aiiy
iniiaiiai, aeiaeaoeiaiai oa aeiiii?aeiiai ia?ae?e?a i?aia?ao?a aeey
e?eoaaiiy ??cieo iicieia?e oai??a ia i?eeeaae? aino?iai na?aaeiueiai
ioeoo c a?aooaaiiyi ia??iae?a ia?aa?ao oai?iae. Aeey aenia?oii? ioe?iee
oa?iaeioa?ai??

Oaaeeoey 2

Iao?ieia?/i? oa?aeoa?enoeee ii?aoeueiaaii? iaoiaeeee oi?ioaaiiy
ia?ae?e?a e?ea?nueeeo cania?a aeey e?eoaaiiy aino?iai na?aaeiueiai ioeoo
a caeaaeiino? a?ae ia??iae?a ia?aa?ao oai?iae

IieacieeeIa??iaee oai?iaeEaoa?aeue

ieeAi?e

ieeia?oi?a-

oeaieeAeaeoaeai

iyCaaaeueia /enei ?aeiiaiaeaoe?e aeine?aeaeoaaii? noeoiiino?
EI?-i?aia?ao?a,
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000000000000000000000000000000000000000000000000000000000000000000000000
0000000000000000000000000000ffffff534

651

629

233

E?euee?noue i?aia?ao?a iniiaiiai ia?ae?eo,
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009001000000cc0402001054696d6573204e657720526f6d616e2043797200cc85040000
002d01010004000000f001000008000000320a3e01240101000000310017000000fb0220
ff0000000000009001000000cc0402001054696d6573204e657720526f6d616e20437972
00cc85040000002d01000004000000f001010008000000320a8004a50001000000310017
000000fb0280fe0000000000009001000000cc0402001054696d6573204e657720526f6d
616e2043797200cc85040000002d01010004000000f001000008000000320ae002290401
000000290008000000320ae002970201000000280017000000fb0260ff00000000000090
01010000cc0402001054696d6573204e657720526f6d616e2043797200cc85040000002d
01000004000000f001010008000000320a3e01f20001000000690017000000fb0220ff00
00000000009001010000cc0402001054696d6573204e657720526f6d616e2043797200cc
85040000002d01010004000000f001000008000000320a06013d00010000006d00080000
00320a40032c0201000000690017000000fb0280fe0000000000009001010000cc040200
1054696d6573204e657720526f6d616e2043797200cc85040000002d01000004000000f0
01010008000000320ae002ad0402000000647808000000320ae002390301000000780008
000000320ae002a7010100000066000a00000026060f000a00ffffffff01000000000010
000000fb021000070000000000bc02000000cc0102022253797374656d00cc040000002d
01010004000000f00100000300000000000000000000000000000000000000000000ffff
ff000000000000000000ffffff00ffffff00000000000000000000000000000000000000
00000000000000000000000000000000000001080016

19

21

13

E?euee?noue i?aia?ao?a aeiaeaoeiaiai ia?ae?eo,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34

36

27

Na?aaei? /enei ?aeiiaiaeaoe?e ia iaeei i?aia?ao,
wmetafile801000900000324010000030017000000000005000000090200000000040000
0002010100050000000102ffffff00040000002e01180005000000310201000000050000
000b0200000000050000000c02000480051200000026060f001a00ffffffff0000100000
00c0ffffffa2ffffff40050000a20300000b00000026060f000c004d6174685479706500
00c00009000000fa02000010000000000000002200040000002d01000005000000140220
027f030500000013022002270517000000fb0280fe0000000000009001000000cc040200
1054696d6573204e657720526f6d616e2043797200cc85040000002d0101000800000032
0ab003930302000000373617000000fb0220ff0000000000009001010000cc0402001054
696d6573204e657720526f6d616e2043797200cc85040000002d01020004000000f00101
0008000000320aea01a80401000000690008000000320ae002fe00020000006369170000
00fb0280fe0000000000009001010000cc0402001054696d6573204e657720526f6d616e
2043797200cc85040000002d01010004000000f001020008000000320a8a019903010000
005a0008000000320a8002340001000000500010000000fb0280fe000000000000900100
0000020002001053796d626f6c0002040000002d01020004000000f00101000800000032
0a80023902010000003d000a00000026060f000a00ffffffff01000000000010000000fb
021000070000000000bc02000000cc0102022253797374656d00cc040000002d01010004
000000f00102000300000000000000000000000000000000000000000000ffffff000000
000000020100ffffff00ffffff0000000000000000000000000000000000000000000000
0000000000000000000000000000822ec6

7,00

8,578,283,07Aeenia?n?y,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41

41

31,96

12,50Na?aaei? eaaae?aoe/ia a?aeoeeaiiy,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wmetafile801000900000354000000000012000000000005000000090200000000040000
0002010100050000000102ffffff00040000002e01180005000000310201000000050000
000b0200000000050000000c02200220011200000026060f001a00ffffffff0000100000
00c0ffffffacffffffe0000000cc0100000b00000026060f000c004d6174685479706500
0050000a00000026060f000a00ffffffff01000000000003000000000000000000000074
00000079000000000000ffffff000000000000000000ffffff00ffffff00000000000000
000000000000000000000000000000050000ffffff0000000000000000000000006,4

6,4

5,65

3,54A?aeiinia a?aeoeeaiiy,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0,91

0,75

0,68

1,15

oeueiai caoai?thaaiiy i?iaaaeaii aieaoia iieooaaiiy 35
e?ea??a-ioi?eiiea?eiaieia?a. I?e oeueiio aeei?enoai? oae? e?eoa???:
iniiaiiio ia?ae?eo a?aeiia?aea? “yaea?ia a?oia” – 50% ?aeiiaiaeaoe?e ca
aeaieie aenia?o?a, aeiaeaoeiaiio ia?ae?eo – ianooiieo 25%; aeiiii?aeiee
ia?ae?e noaiiaeyoue i?aia?aoe, ye? ia aa?eoee a iniiaiee oa aeiaeaoeiaee
ia?ae?ee. Aoei noi?iiaaii aea??eo o aeaeyae? oaee?a aeey ia?niiaeueiiai
eiii’thoa?a IBM PC/AT, i?iaaaeaii ioe?ieo ia?aiao??a noeoiiino?
i?aia?ao?a, noi?ioeueiaaii noaoenoe/i? a?iioace oa i???ioiai? i?aaeea,
i?ae?a?aii iaoaiaoe/i? oi?ioee, ye? iienothoue aenia?eiaioaeuei? aeai?,
cae?eniaii ioe?ieo a?aeoeeaiiy aenia?eiaioaeueieo aeaieo. Aeey eiaeiiai
ia??iaeo oai?iae iaie anoaiiaeaii iie?iiie ai?ieneiaoe?? ooieoe?e
?iciiae?eo ?aeiiaiaeaoe?e, a oaeiae ?ic?aoiaaii caaaeueia /enei
?aeiiaiaeaoe?e, e?euee?noue i?aia?ao?a iniiaiiai oa aeiaeaoeiaiai
ia?ae?e?a, na?aaei? /enei ?aeiiaiaeaoe?e ia iaeei i?aia?ao, ?ic?aoiaai?
iao?ieia?/i? oa?aeoa?enoeee, ye? i?aeoaa?aeaeothoue aeinoia??i?noue
i?iaaaeaiiai aiae?co (oaae.2). sse aeaeii c aeaieo oaae.2, iaea?eueoa
?aeiiaiaeaoe?e i?eiaaea? ia ai?eiee ioeo, ui oa?aeoa?eco? oyaeeee
ia?aa?a oai?iae a aeaiiio ia??iae?, iaeiaioa – ia ia??iae aeaeoaeaiiy.
Aeaiee iaoiaee/iee i?aeo?ae iiaea aooe aeei?enoaiee a ?ioeo
ia?eaoeiaiaeo aeine?aeaeaiiyo oa?iaoeaaoe/iiai ?eieo.

5. ?ic?iaea ?ioi?iaoe?eii? neoaie c ieoaiue oa?iaeioa?ai??

ioi?eiiea?eiaieia?/ieo caoai?thaaiue

A inoaii? ?iee oa?iaoeaaoe/iee ?eiie Oe?a?ie ?ioaineaii iiiiaith?oueny
iiaeie e?ea?nueeeie caniaaie. I?ioa /anoi ?ioi?iaoe?y i?i i?aia?aoe
?ic??ciaia ? ia caaaeaee aeinooiia oe?ieiio eieo niaoe?ae?no?a.
Caaaeath/e ia neacaia aeua, ie i?iaaee aieaooaaiiy e?ea??a ??cieo
niaoe?aeueiinoae c iaoith ioe?iee ieie ??aiy caaacia/aiino?
?ioi?iaoe??th i?i iia? e?ea?nuee? caniae. A ?ie? aenia?o?a aenooieee 110
e?ea??a noaoe?iia??a oa iie?ee?i?e i?noa Eueaiaa. ?acoeueoaoe
aieaooaaiiy iieacaee, ui e?ea?yi ia caaaeaee aeinooiia ?ioi?iaoe?y i?i
iia? e?ea?nuee? caniae, /anoi aiia iaaeinoaoiy ? ia caaaeaee
caaeia?eueiy? ?o. Aeey 69,1 % e?ea??a iniiaiith i?e/eiith, yea
oo?oaeith? ciaeiinoai c iiaeie e?eaie, ? a?aenooi?noue nenoaiaoeciaaii?
?ioi?iaoe?? i?i ieo, cie?aia niaoe?ae?ciaaieo aeia?aeiee?a. ?nio? aaeeea
e?euee?noue ??cieo aeaea?ae io?eiaiiy ?ioi?iaoe??, na?aae yeeo iniiaia
i?noea iin?aeathoue ?ino?oeoe?? uiaei canoinoaaiiy e?ea?nueeeo cania?a,
i?iniaeoe, eaoaeiae, aoeeaoe. A?eueo?noue aenia?o?a, caaaeath/e ia
ieaoini?iiiaei?noue oai?iai, i?e aeienoaaii? e?e?a a?aoiaothoue ?o
aa?o?noue.

A?aoiaoth/e a?aenooi?noue oe?eaiai?aaeaiiai ?ioi?iaoe?eiiai caaacia/aiiy
EI?-niaoe?ae?no?a, iaie o ni?ai?aoe? c i?ioani?ii E?oea?ith I.I.
ii?aoeueiaaii oaoiaee aeia?aeiee “E?ee a ioi?eiiea?eiaieia??”, a
ae?oa?e (aaoi?nuee?e) /anoei? yeiai iiaeaii oa?iaeieia?/i? oa aeaye?
ia?eaoeiaia? oa?aeoa?enoeee e?ea?nueeeo cania?a.

Ia ianooiiiio aoai? iaoi? ?iaioe aoei ?ic?iaeaii aaoiiaoeciaaio
?ioi?iaoe?eii-iiooeiao nenoaio “E?ee a ioi?eiiea?eiaieia??”, i?ecia/aio
aeey i?aeaeuaiiy iia?aoeaiino?, iiaiioe oa oi/iino? ?ioi?iaoe?eiiai
caaacia/aiiy a ioi?eiiea?eiaieia?/i?e i?aeoeoe?. Aeai?eoi noai?aiiy A?IN
aeeth/aa oae? aoaie: ioe?iea nenoaie nenoaiiee aiae?c i?iaeooaaiiy
nenoaie. Ia aoai? ioe?iee nenoaie aoee aeyaeaii, ui ?nio? aeineoue
neeaaeia oa ?ioi?iaoe?eii iane/aia aaca uiaei oa?aeoa?enoee e?ea?nueeeo
cania?a, yea aeiaaa? iia?aoeaiiai i?aeo?eiaiiy ?? a aeooaeueiiio noai? ?
aeaeaeaiiy iaaeooaeueieo a?aeiiinoae. I?e oeueiio aeey ??cieo eaoaai??e
ei?enooaa/?a iaiao?aeii i?aai?coaaoe iia?aoeaiee aeinooi aei o??? /e
?ioi? /anoeie ?ioi?iaoe?eii? aace. E??i oiai, iane/aiiy a?o/eciyiiai
?eieo i?ioiaeeoue ye oeyoii i?iiiceoe?? iiaeo i?ea?iaeueieo i?aia?ao?a,
oae ? ca ?aooiie oaea a?aeiieo cania?a, i?eoiaaieo ca ??cieie o??iiaeie
iacaaie ? a ??cieo e?ea?nueeeo oi?iao .

Oaaeeoey 3

Ooieoe?iiaeueiee iien ?ioi?iaoe?eii? nenoaie “E?ee a
ioi?eiiea?eiaieia??”

Aia?aoi? caniae:?N-eiiithoa?, yeee i?aoeth? a eieaeuei?e ia?aae? aai a
oiiaao aaoiiiiiiai ?iai/iai i?noey, i?ae oi?aae?iiyi iia?aoe?eii?
nenoaie Windows 95Nenoaia i?ia?aioaaiiy:NOAAe ?aeyoe?eiiai oeio Visual
FoxPro Iaoiae aaiaeo:?ioa?aeoeaiee a?ao?/iee ?ioa?oaen
ei?enooaa/aIaoiae aeaiaeo:?ioa?aeoeaiee a?ao?/iee ?ioa?oaen ei?enooaa/a.
Eieaeueiee aai ia?aaeaaee i?eioa?Ao?aei? (aeo?aei?) aeai?:Aeinue? i?i
e?ea?nueeee can?a ca 16 ia?aiao?aie: oe?a?inueea, eaoeinueea iacae,
oa?iaeioa?aiaaoe/ia a?oia, i?aeia?iaeia, o?i?/ia iacae, neiii?ie, oi?ie
aeioneo oa o??ie-ae?iaieee, oa?iaeieia?/ia ae?y, oa?iaeie?iaoeea, iieace
aei canoinoaaiiy, niin?a aaeeaaiiy ? aeice, i?ioeiieace, iia?/ia ae?y,
iiia?aaeaeaiiy, aca?iiae?y c ?ioeie e?eaieEi?enooaa/?:-
e?ea??-ioi?eiiea?eiaieiae,

– e?ea?? ?ioeo niaoe?aeueiinoae,

– i?ia?ci?e, oa?iaoeaaoeIiaeeeaino? ei?enooaa/a:Aii?yaeeoaaiiy ?a?no?o
e?e?a oa oaeaeeee iiooe ca: oe?a?inueeith, eaoeinueeith, i?aeia?iaeiith,
o?i?/iith iacaaie. Iiooe ca e?eoa??yie, noi?iiaaieie naiei
ei?enooaa/aiI?iaiiciaaiee ia?i:A?ae 400 aei 2000 aeinue? i?i e?ea?nuee?
caniaeEi?aeoe?y aace aeaieo:Ca?aeii c iiiaeaiiyi ?ioi?iaoe?? (aeeth/aiiy
iiaeo i?aia?ao?a o Aea?aeaaiee ?a?no? e?ea?nueeeo cania?a, aeeeth/aiiy c
iueiai)Ia??iae /ano a?ae ?aea? aei ai?iaaaeaeaiiy:9 – 12 i?nyoe?a

Oiio iaei/aaeaei?oei ae??oaiiyi oeeo ieoaiue noaei noai?aiiy
?ioi?iaoe?eiiai oiiaeo A?IN “E?ee a ioi?eiiea?eiaieia??” ia iniia? NOAAe
Visual FoxPro o??ie Microsoft c aeei?enoaiiyi ?N ?AI-noi?niiai
eiiithoa?a. Ooieoe?iiaeueiee iien aeacaii? ?ioi?iaoe?eii? nenoaie
i?eaaaeaii a oaae.3. Aoea ?ic?iaeaia no?oeoo?a aace aeaieo (AAe),
i?ia?aia aeey aaaaeaiiy, ?aaeaaoaaiiy, caa??aaiiy, iiooeo oa ae?oeoaaiiy
?ioi?iaoe?? c AAe.

C?a?ai?, nenoaiaoeciaai? oa aaaaeai? a AAe aeinue? i?i 400 e?ea?nueeeo
cania?a o aeaeyae? 945 e?ea?nueeeo oi?i i?ae 1368 oi?aiaeie iacaaie 457
o??i. Oae ye ?ioi?iaoe?y i?i e?ea?nuee? caniae iineoue aaaaoiieaiiaee
oa?aeoa?, AAe ia?aaeaa/a? oa?aeoa?enoeee e?e?a ca 16 iieacieeaie.
?ic?iaeaia A?IN ai?iaiaaia oa ai?iaaaeaeaia a i?aeoeeo ?iaioe
Ee?anueeiai iaoeiai-aeine?aeiiai ?inoeoooo ioiea?eiaieia??
?i.I.N.Eieii?e/aiea oa ?yaeo oa?iaoeaaoe/ieo o??i.

AENIIAEE

1. Iaoiaeii aeieoiaioaeueiiai aiae?co iaa?oioiaaii iniiai? iai?yiee
eiiieaeniiai aea/aiiy oa?iaoeaaoe/iiai ?eieo oa aeioe?euei?noue
canoinoaaiiy iaoiaeo aenia?oieo ioe?iie o ia?eaoeiaiaeo aeine?aeaeaiiyo
e?ea?nueeeo cania?a.

2. Ia iniia? noaoenoe/iiai aiae?co c aeei?enoaiiyi ?aa?iiaeueiiai
i?aeoiaeo anoaiiaeaii iniiai? EI?-iicieia?? oa ??aaiue caoai?thaaiino?,
a oaeiae noai ioi?eiiea?eiaieia?/ii? aeiiiiiae ianaeaiith Euea?anueei?
iaeano?. Aeyaeaia oaiaeaioe?y aei c?inoaiiy caoai?thaaiino? aino?ei
na?aaei?i ioeoii. Ia iniia? aenia?oiiai iieooaaiiy
e?ea??a-ioi?eiiea?eiaieia?a anoaiiaeaia iioeiaeueia o?eaae?noue
e?eoaaiiy, iniiai? /eiieee, ye? aieeaathoue ia caoai?thaai?noue aino?ei
na?aaei?i ioeoii (a?e oai?iai ? naciii?noue) oa oaeoi?e aeai?o iaoiaeo
oa?iaeioa?ai?? (noaae?y oai?iae oa noiooiy iaoieia?y).

3. I?iaiae?ciaaia aeeiai?ea a?naiaeo e?ea?nueeeo cania?a aeey
ioi?eiiea?eiaieia?/ii? i?aeoeee c 1960 ?ieo. Na?aaeiuei??/i? oaiie
ai?iaaaeaeaiiy iiaeo e?ea?nueeeo cania?a noaiiaeyoue a?ae 0,3 aei 38,2%
a caeaaeiino? a?ae oa?iaeioa?aiaaoe/ii? a?oie.

4. Ia iniia? aea/aiiy ??cieo i?aeoiae?a aei eeaneo?eaoe?? e?ea?nueeeo
cania?a o ca?oa?aeieo oa a?o/eciyieo aeia?aeieeao cai?iiiiiaaii
eeaneo?eaoe?th niaoeeo?/ieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a ca
oa?iaeioa?aiaaoe/iei i?eioeeiii. C aeiiiiiaith aiae?co iiiaieeaoo?e
niaoeeo?/ieo e?ea?nueeeo cania?a aeey EI?-i?aeoeee a Oe?a?i? oa ca
ei?aeiiii aeae?eaii eiieo?aioicaeaoi? i?aia?aoe o na?oiaiio
oa?iaoeaaoe/iiio ?eieo (ioinii?ei, eiia?cii, aeaeaae?ii oa ?i.) c iaoith
ai?iaaaeaeaiiy ?o o a?o/eciyiee ?eiie.

5. Ia i?aenoaa? i?iaaaeaiiai ia?eaoeia-aiae?co anoaiiaeaii
iiceoe?iioaaiiy o a?o/eciyiiio oa?iaoeaaoe/iiio ?eieo ie?aieo e?a?i oa
o??i – ae?iaiee?a e?ea?nueeeo cania?a. Aeii?ioth/o noeoii?noue
neeaaeathoue o?noue aea?aeaa: I?ia//eia (40 o??i), Iieueua (20 o??i),
?iae?y (17 o??i), O?aioe?y (13 o??i), Oaaeoea??y (12 o??i), Aiae?y (9
o??i), oa?iaoeaaoe/i? i?aei?e?inoaa yeeo ?ai?acaioothoue 44,8%
ca?a?no?iaaieo ca?oa?aeieo e?ea?nueeeo cania?a, a oaeiae 24 c 212
oa?iaoeaaoe/ieo o??i (Polfa, Gedeon Richter, Lek, Pharmachim, Apotex oa
?io?), ye? iinoaaeythoue ia ?eiie 50,4% i?aia?ao?a.

6. I?iaaaeaiee ia?eaoeiaiaee aiae?c 3252 oe?iiaeo iiceoe?e niaoeeo?/ieo
EI?-i?aia?ao?a niaoe?ae?ciaaiiai ia??iaee/iiai aeaeaiiy “Aaeaiaaeaeueiee
Aioaea” ca 1997?. iieacaa, ui ?c noeoiiino? 165 o??i ae?iaiee?a ?
iina?aaeiee?a 21 i?aei?e?inoai iino?eii i?iiiioaaei aeacai? e?ea?nuee?
caniae ? caaacia/oaaei iaeaea iieiaeio (43,7%) i?iiiceoe?e. Noaa?eueii
aoee i?enooi? a ?eieo eeoa 17 ?c 45 (37,8%) niaoeeo?/ieo EI?-i?aia?ao?a,
ui na?ae/eoue i?i iaiaaeai?noue ?o oaeoe/ii iayaiiai ani?oeiaioo.

7. Ia iniia? aiae?co aeeiai?ee oe?iiai? eii’thieoo?e ?eieo niaoeeo?/ieo
EI?-i?aia?ao?a ca ie?aieie e?ea?nueeeie oi?iaie oa o??iaie-ae?iaieeaie
anoaiiaeaii, ui na?aaeiy ?eieiaa oe?ia a?o/eciyieo e?ea?nueeeo cania?a
aaea?/? ieae/a a?ae i?aia?ao?a-aiaeia?a c e?a?i No?aeii? oa
Oeaio?aeueii? ?a?iie oa o 12 – 13 ?ac?a ieae/a a?ae oe?ie aiaeia?/ieo
i?aia?ao?a c aeiiii?/ii ?icaeiaieo e?a?i.

Aeey oa?aeoa?enoeee oaiaeaioe?e a oe?iiooai?aii? e?ea?nueeeo cania?a ia
i?eeeaae? niaoeeo?/ieo i?aia?ao?a aeey EI?-i?aeoeee aia?oa cai?iiiiiaaii
iaoiaee/iee i?aeo?ae c aeei?enoaiiyi eiao?oe??io?a e?ea?aeiino? oe?ie oa
aaeaeaaoiino? ieaoini?iiiaeiino?. Iaeaeu? cia/aiiy eiao?oe??ioo
e?ea?aeiino? oe?ie (0,5) oa?aeoa?i? aeey i’yoe i?aia?ao?a (nio?aaeaeno,
oae?i?ioo, naii?eio, aaeacie?io, i?iinieo). Cia/aiiy ?ic?aoiaaieo
eiao?oe??io?a aaeaeaaoiino? ieaoini?iiiaeiino? na?ae/aoue i?i
a?aenooi?noue aca?iica’yceo i?ae aa?o?noth e?e?a ? eoi?aaeueiith
ni?iiiaei?noth ianaeaiiy, ui iiynith?oueny aeei?enoaiiyi
oa?iaoeaaoe/ieie ae?iaieeaie eiioeaioe?? caooo, a ia
nioe?aeueii-aoe/iiai ia?eaoeiao, yeee ia?aaeaa/a? o?ae?ia eiie?aoiiai
i?aia?aoo ia oeyoo a?ae ae?iaieea aei oai?iai. Ii?aoeueiaaiee
iaoiaee/iee i?aeo?ae iiaea aooe aeei?enoaiee a ?ioeo ia?eaoeiaiaeo
aeine?aeaeaiiyo oa?iaoeaaoe/iiai ?eieo.

8. Ia iniia? aiae?co 1340 ?noi??e oai??a EI?-a?aeae?eo Euea?anueei?
iaeanii? ee?i?/ii? e?ea?i? ca 1997 ??e aeyaeaii, ui iiaiioa aeei?enoaiiy
ani?oeiaioo e?ea?nueeeo cania?a noaiiaeoue 20,3%. Anoaiiaeaii, ui
iniiaiith iicieia??th a no?oeoo?? noaoe?iia?ieo caoai?thaaiue ? aino?ee
na?aaei?e ioeo. Oeyoii oa?iaeiaeiiii?/iiai aiae?co aeey iicieia?e, ye?
noaiiaeyoue “yaea?io” a?oio a no?oeoo?? caoai?thaaiue aeaiiai
noaoe?iia?o (aino?ee na?aaei?e ioeo, aeaoi?iaoe?y ia?aae?eee iina,
eioeaa?iee iaa?eo, aino?ee aaeii?eo, o?ii?/iee ea?eia?o, o?ii?/iee
oiicee?o), anoaiiaeaia aa?o?noue ?o oa?iaeioa?ai??.

9. Iaoiaeii iiaoaiii? aenia?oii? ioe?iee EI?-i?aia?ao?a
aenieieaae?o?eiaaieie e?ea?yie-ioi?eiiea?eiaieiaaie oa c aeei?enoaiiyi
niaoe?aeueii ?ic?iaeaii? eiii’thoa?ii? i?ia?aie ii?aoeueiaaii
iaoiaee/iee i?aeo?ae uiaei noai?aiiy iniiaiiai, aeiaeaoeiaiai oa
aeiiii?aeiiai no?aoiaeo ia?ae?e?a e?ea?nueeeo cania?a aeey e?eoaaiiy
aino?iai na?aaeiueiai ioeoo c a?aooaaiiyi ia??iae?a eiai ia?aa?ao.

10. Ia iniia? aenia?oiiai iieooaaiiy 110 e?ea??a uiaei ?ioi?iaoe?? i?i
iia? e?ea?nuee? caniae, anoaiiaeaii, ui ??aaiue caaeiaieaiiy ?o iecueeee
? noaiiaeoue 22,7%. Aeyaeaii, ui iniiaieie aeaea?aeaie ?ioi?iaoe?? ?
?ino?oeoe?? i?i canoinoaaiiy e?ea?nueeeo cania?a, i?iniaeoe, eaoaeiae,
aoeeaoe. Iaa?oioiaaia aeooaeuei?noue aeaeaiue niaoe?ae?ciaaieo
aocueeii?io?eueieo aeia?aeiee?a, oii?yaeeiaaii oa aeaeaii aeia?aeiee
“E?ee a ioi?eiiea?eiaieia??”.

11. Ia aac? NOAAe Visual FoxPro o??ie Microsoft c aeei?enoaiiyi PC
IBM-noi?niiai eiii’thoa?a ?ic?iaeaia ?ioa?aeoeaia ?ioi?iaoe?eii-iiooeiaa
nenoaia i?iaeaiii-i???ioiaaiiai oa?aeoa?o c ?aeyoe?eiith no?oeoo?ith
?ioi?iaoe?eiiai oiiaeo “E?ee a ioi?eiiea?eiaieia??”, aaca aeaieo yei?
aeeth/a? ?ioi?iaoe?th ca 16 ia?aiao?aie i?i 400 e?ea?nueeeo cania?a o
aeaeyae? 945 e?ea?nueeeo oi?i i?ae 1368 oi?aiaeie iacaaie 457 o??i.

NIENIE IIOAE?EIAAIEO I?AOeUe CA OAIITH AeENA?OAOe??

1. Eaaeoeueea I.?., A?ii I.E. Oaiaeaioe?? ?eieo ioi?eiiea?eiaieia?/ieo
i?aia?ao?a a Oe?a?i?// Oa?iaoe.aeo?i.- 1997.- ?2.- N.48-50.

2. Eaaeoeueea I.?., A?ii I.E. ?eiie ?iii?oieo i?aia?ao?a aeey
ioi?eiiea?eiaieia?? a Oe?a?i?// I?iaeci?.- 1997.- ?14.- N.18-19.

3. Eaaeoeueea I.?. Aenoaiii?aeuei? e?ee a ioi?eiiea?eiaieia?/i?e
i?aeoeoe?// Aeooaeuei? ieoaiiy oa?iaoeaao. oa iaae.iaoee oa i?aeoeee:
Ca.iaoe.noaoae. Aei.1.- Caii??aeaey, 1997.- N.140-143.

4. Eaaeoeeay I.?., A?ii I.E. Iioeiecaoeey eioi?iaoeeiiiiai iaania/aiey
a?a/ae-ioi?eiiea?eiaieiaia// I?iaeci?.- 1998.- ?5.- N.29.

5. Eaaeoeeay I.?., Ai?en E.I. Niaoeeoeea ?aaiou n AEIN “E?ee a
ioi?eiiea?eiaieia??”// I?iaeci?.- 1998.- ?9.- N.36-37.

6. Eaaeoeeay I.?., A?ii I.E., A?iiiaee A.I. Eiiuethieoo?a ?uiea
niaoeeoe/aneeo ioi?eiiea?eiaieiae/aneeo i?aia?aoia// I?iaeci?.- 1998.-
?17.- N.20-24.

7. Eaaeoeueea I.?. Aeine?aeaeaiiy EI?-caoai?thaaiino? oa noaio
ioi?eiiea?eiaieia?/ii? aeiiiiiae ianaeaiith Euea?anueei? iaeano?//
A?niee Iaoeiaeo Aeine?aeaeaiue.- 1997.- ?6-7.- N.50-51.

8. E?oea?a I.I., Eaaeoeueea I.?. E?ee a ioi?eiiea?eiaieia??.- Euea?a:
Iaaeeoeeia na?oo, 1998.- 368 n.

9. Eaaeoeueea I.?., A?ii I.E. Iaa?oiooaaiiy aeooaeueiino? ia?eaoeiaiaeo
aeine?aeaeaiue e?ea?nueeeo cania?a aeey ioi?eiiea?eiaieia?/ii?
i?aeoeee// Aeooaeuei? i?iaeaie oa?iaoeaao.iaoee ? i?aeoeee: Oace aeiiia.
i?ae?aa?iiaeueii? iaoeiai-i?aeo.eiioa?.- Caii??aeaey, 1995.- N.180.

10. Eaaeoeueea I.?., A?ii I.E. Aeine?aeaeaiiy a?o/eciyiiai ?eieo
e?ea?nueeeo cania?a aeey ioi?eiiea?eiaieia?/ii? i?aeoeee// Aeinyaiaiiy
no/anii? oa?iaoe?? – a iaaee/io i?aeoeeo: Oace aeiiia. ?anioae?eainueei?
iaoe.-i?aeo.eiioa?.- Oa?e?a, 1996.- N.399-400.

11. Eaaeoeeay I.?., A?ii I.E., Ai?iaeaoeeay E.ss. N?aaieoaeueiue aiaeec
ie?iaiai e ioa/anoaaiiiai ?uiea iooaeueiieiae/aneeo e
ioi?eiiea?eiaieiae/aneeo i?aia?aoia// Aeinoeaeaiey nia?aiaiiie
oa?iaoeaaoe/.iaoee e i?aeoeee ia ?oaaaea XXI aaea: Oac.aeiee.
iaaeaeoia?iaeiie iao/i.-i?aeo. eiioa?.- Eo?ne, 1997.- N.21-23.

12. Eaaeoeueea I.?. Iaoiaee/i? ?aeiiaiaeaoe?? c aeei?enoaiiy aeayeeo
e?e?a a ioi?eiiea?eiaieia?/i?e i?aeoeoe?.- Euea?a, 1997.- 51n.

13. Eaaeoeueea I.?. E?ee aeey ioi?eiiea?eiaieia?/ii? i?aeoeee a
na?oiaiio oa?iaoeaaoe/iiio ?eieo (iaoiaee/i? ?aeiiaiaeaoe??).- Euea?a,
1997.- 43n.

AIIOAOe??

Eaaeoeueea I.?. Ia?eaoeiaiaa aeine?aeaeaiiy e?ea?nueeeo cania?a aeey
ioi?eiiea?eiaieia?/ii? i?aeoeee.- ?oeiien.

Aeena?oaoe?y ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa oa?iaoeaaoe/ieo
iaoe ca niaoe?aeuei?noth 08.06.02 – i?aei?e?iieoeoai, iaiaaeaeiaio oa
ia?eaoeia. Euea?anueeee aea?aeaaiee iaaee/iee oi?aa?neoao ?i.Aeaieea
Aaeeoeueeiai, Euea?a, 1998?.

Anoaiiaeaii iiceoe?iioaaiiy a oe?a?inueeiio oa?iaoeaaoe/iiio ?eieo e?a?i
oa o??i – ae?iaiee?a e?ea?nueeeo cania?a. Aea/aii eii?thieoo?o ?eieo
niaoeeo?/ieo ioi?eiiea?eiaieia?/ieo i?aia?ao?a. Ii?aoeueiaaii iaoiaeeeo
e?ea?nueeiai caaacia/aiiy ioi?eiiea?eiaieia?/ii? i?aeoeee a oiiaao
no?aoiai? iaaeeoeeie. ?ic?iaeaii ?ioi?iaoe?eiee oiiae (i?ia?aiia
caaacia/aiiy oa no?oeoo?o aace aeaieo) A?IN “E?ee a
ioi?eiiea?eiaieia??”.

Eeth/ia? neiaa: ia?eaoeiaiaa aeine?aeaeaiiy, e?ea?nuee? caniae aeey
ioi?eiiea?eiaieia??, oa?iaoeaaoe/iee ?eiie, no?aoiaa iaaeeoeeia,
aaoiiaoeciaaia ?ioi?iaoe?eii-iiooeiaa nenoaia.

Eaaeoeeay I.?. Ia?eaoeiaiaia enneaaeiaaiea eaea?noaaiiuo n?aaenoa aeey
ioi?eiiea?eiaieiae/aneie i?aeoeee.- ?oeiienue.

Aeenna?oaoeey ia nieneaiea iao/iie noaiaie eaiaeeaeaoa oa?iaoeaaoe/aneeo
iaoe ii niaoeeaeueiinoe 08.06.02 – i?aaei?eieiaoaeuenoai, iaiaaeaeiaio e
ia?eaoeia. Eueaianeee ainoaea?noaaiiue iaaeeoeeineee oieaa?neoao
ei.Aeaieea Aaeeoeeiai, Eueaia, 1998 a.

Onoaiiaeaii iiceoeeiie?iaaiea a oe?aeineii oa?iaoeaaoe/aneii ?uiea no?ai
e oe?i – i?iecaiaeeoaeae eaea?noaaiiuo n?aaenoa. Eco/aia eiiuethieoo?a
?uiea niaoeeoe/aneeo ioi?eiiea?eiaieiae/aneeo i?aia?aoia. ?ac?aaioaia
iaoiaeeea eaea?noaaiiiai iaania/aiey ioi?eiiea?eiaieiae/aneie i?aeoeee a
oneiaeyo no?aoiaie iaaeeoeeiu. ?ac?aaioai eioi?iaoeeiiiue oiiae
(i?ia?aiiiia iaania/aiea e no?oeoo?a aacu aeaiiuo) AEIN “E?ee a
ioi?eiiea?eiaieia??”.

Eeth/aaua neiaa: ia?eaoeiaiaua enneaaeiaaiey, eaea?noaaiiua n?aaenoaa
aeey ioi?eiiea?eiaieiaee, oa?iaoeaaoe/aneee ?uiie, no?aoiaay iaaeeoeeia,
aaoiiaoece?iaaiiay eioi?iaoeeiiii-iieneiaay nenoaia.

Levytska O. The marketing research of drugs for otorhynolaryngological
practice.- Manuscript.

The thesis on competition of a scientific degree of the candidate of
pharmaceutical sciences on a speciality 08.06.02 – business, management
and marketing. Lviv State Medical University named Danyla Galytsky,
Lviv, 1998.

The positioning of the countries and corporations – manufacturers has
been determined. The market condition of spesific otorhynolaryngological
drugs has been investigated in the ukrainian pharmaceutical market. The
methods of the medicinal support for otorhynolaryngological practice in
conditions of insurance medicine has been developed. The information
software AISS ” Drugs in otorhynolaryngology ” has been developed.

Key words: marketing research, otorhynolaryngological drugs,
pharmaceutical market, insurance medicine, Automized Information Search
System.

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