.

Організація та управління збутовою діяльністю підприємств: Автореф. дис… канд. екон. наук / В.К. Михайлець, Харк. держ. ун-т. — Х., 1998. — 16 с. —

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OA?E?ANUeEEE AeA?AEAAIEE OI?AA?NEOAO

OAeE 338.242

Ieoaeeaoeue A?oae?e ei?i?eiae/

i?aai?caoe?y oa oi?aae?iiy caooiaith ae?yeuei?nothi?aei?e?inoa

Niaoe?aeuei?noue 08.02.03 -“I?aai?caoe?y oi?aae?iiy, ieaioaaiiy ?
?aaoethaaiiy aeiiii?eith”

aaoi?aoa?ao

aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy

eaiaeeaeaoa aeiiii?/ieo iaoe

Oa?e?a – 1998

Aeena?oaoe??th ? ?oeiien.

?iaioa aeeiiaia a Oa?e?anueeiio aea?aeaaiiio oi?aa?neoao? I?i?noa?noaa
ina?oe Oe?a?ie

Iaoeiaee ea??aiee—

eaiaeeaeao aeiiii?/ieo iaoe,

Aaae/ Aeieo?i aieiaeeie?iae/

Oa?e?anueeee aea?aeaaiee oi?aa?neoao

Io?oe?ei? iiiiaioe:

aeieoi? aeiiii?/ieo iaoe,

Iieyeiaa A.N.

Oa?e?anueeee oaoi?/iee oi?aa?neoao aoae?aieoeoaa oa a?o?oaeoo?e

eaiaeeaeao aeiiii?/ieo iaoe,

*a?iia A.A. Oa?e?anueeee aea?aeaaiee oi?aa?neoao

I?ia?aeia onoaiiaa—Oa?e?anueeee aea?aeaaiee iie?oaoi?/iee oi?aa?neoao,
I?i?noa?noai ina?oe Oe?a?ie, i. Oa?e?a

Caoeno a?aeaoaeaoueny “22” a?oaeiy 1998 ?. i 13 30 ia can?aeaii?
niaoe?ae?ciaaii? a/aii? ?aaee, oeo? Ae 64.051.05 Oa?e?anueeiai
aea?aeaaiiai oi?aa?neoaoo ca aae?anith:

310002, i. Oa?e?a, aoe. Ie?iiineoeueea, 1, aoae. 3-23.

C aeena?oaoe??th iiaeia iciaeiieoenue o Oeaio?aeuei?e iaoeia?e
a?ae?ioaoe? Oa?e?anueeiai aea?aeaaiiai oi?aa?neoaoo ca aae?anith:

310077, i. Oa?e?a, ie. Naiaiaee, 4.

Aaoi?aoa?ao ?ic?neaiee ” __” eenoiiaaea 1998 ?.

A/aiee nae?aoa?niaoe?ae?ciaaii? a/aii? ?aaeeI.A. Noi?iaeaieiCAAAEUeIA
OA?AEOA?ENOEEA AeENA?OAOe??

1.1. Aeooaeuei?noue oaie. I?ioean noaiiaeaiiy ? ?icaeoeo no/anieo
?eieiaeo a?aeiinei a Oe?a?i? aeiaaa? cae?eniaiiy ye?nieo ia?aoai?aiue a
noa?? ae?iaieoeoaa ? a na?aeiiino? i?aoe?aiee?a.

I?ioean ?eieiaeo ia?aoai?aiue iio?aao? a?eueo aeineiiaeiai aea/aiiy ia
nooi iaoeia?e iniia? i?e a?aooaaii? aeina?aeo aaaeo/eo e?a?i na?oo uiaei
aaeineiiaeaiiy iaoai?cio ?aaoethaaiiy aeiiii?/ieie i?ioeanaie.

Cae?eniaiiy aeiiii?/ieo ia?aoai?aiue, aeo?ae iaoe?iiaeueii? aeiiii?ee c
o?eaaei? e?ece ia?aaeaa/a? oaeineiiaeaiiy oi?aae?iiy oa i?aai?caoe??
i?aei?e?inoa, no?oeoo?ii? ia?aaoaeiae noa’?eo?a ainiiaea?nueei?
ae?yeueiino?, caaacia/aiiy eiieo?aioini?iiiaeiino? oa aeoiaeo ia
i?aeia?iaei? ?eiee aeaniiai ae?iaieea.

O?oaeiiu? aeoiaeo c e?ece ii?iaeaeothoue iaiaei i?iaeai, iia’ycaieo c
aecia/aiiyi iio?aa ?eieo, ?icoe?aiiy eiieo?aioiiai na?aaeiaeua, ye?
cia/ii aieeaathoue ia i?aeaeuaiiy aoaeoeaiino? ae?yeueiino?
i?aei?e?inoaa.

I?iaeaie oi?ioaaiiy ?eieiai? iiaeae? ainiiaea?thaaiiy a Oe?a?i?
i?enay/aia cia/ia e?euee?noue iaoeiaeo aeine?aeaeaiue, a yeeo aea?oueny
ioe?iea no/aniei ?eieiaei a?aeiineiai, aeneiaeththoueny i?iiiceoe??
uiaei ae??oaiiy nioe?aeueii-aeiiii?/ieo i?iaeai e?a?ie, ie?aieo
i?ae?icae?e?a iaoe?iiaeueii? aeiiii?ee. Oea ?iaioe I.I. ??iioaiea, A.I.
Aa?oey, Ae.I. Ai?aeiaa, A.?. Aie?aeiaa, ?.?. Eoe?iiaa oa ?io?.

A oie aea /an ne?ae eiinoaooaaoe, ui oaia ?aae?caoe??, caooo i?iieneiai?
i?iaeoeoe?? a oiiaao ?eieiaeo a?aeiinei iio?aao? a?eueo aeaoaeueiiai
aea/aiiy oa aiae?co , iaoeiai? iaa?oioiaaiino? caooiai? no?aoaa??
i?aei?e?inoaa.

Oiio iaei??th c oeeo caaea/ ? aeine?aeaeaiiy i?iaeai ia?eaoeiaiai?
ae?yeueiino? i?aei?e?inoaa, ae?iaieoeoaa ? caooo i?iaeoeoe??, ui
aecia/a? aeooaeuei?noue oaie aeena?oaoe??.

1.2. Ca`ycie ?iaioe c iaoeiaeie i?ia?aiaie, ieaiaie, oaiaie.
Aeena?oaoe?eia aeine?aeaeaiiy ? ieaiiaei, aeeiiaia ia iniia? oaie,
caoaa?aeaeaii? a/aiith ?aaeith Oa?e?anueeiai aea?aeaaiiai oi?aa?neoaoo.
Iniiai? ?acoeueoaoe aeena?oaoe?eii? ?iaioe aeei?enoai? i?e ?ic?iaoe?
oaie “Iniiai? iai?yiee aea?aeaaiiai ?aaoethaaiiy ?eieiaeo a?aeiinei
Oe?a?ie” iiia? aea?aeaaii? ?a?no?aoe?? Ae??A 01008714?, yea
aeeiioaaeanue ia eaoaae?? aeiiii?ee oa iaiaaeaeiaioo Oa?e?anueeiai
aea?aeaaiiai oi?aa?neoaoo, I?i?noa?noaa ina?oe Oe?a?ie.

1.3. I?aaeiao oa ia’?eo aeine?aeaeaiiy. I?aaeiaoii aeine?aeaeaiiy ?
aeiiii?/iee iaoai?ci ?aae?caoe?? i?iaeoeoe??, noai?aiiy no?aoaa?? oa
i?aai?caoe?? caooo i?iaeoeoe?? i?aei?e?inoaa. Ia’?eoii aeine?aeaeaiiy ?
i?aei?e?inoaa iaoeiiaoaeoaaiiy Oe?a?ie.

1.4. Iaoa ? caaea/? aeine?aeaeaiiy. Iaoith aeine?aeaeaiiy ? oai?aoe/ia
iaa?oiooaaiiy iiaeo oi?i ? iaoiae?a caooiai? ae?yeueiino? i?aei?e?inoa
oa ?ic?iaea ?aeiiaiaeaoe?e ii ?o canoinoaaiith aei ae?iaie/iai i?ioeano.

Aeey aeinyaiaiiy iinoaaeaii? iaoe a aeena?oaoe?? ae??oai? oae? caaea/?:

– noi?ioeueiaai? i?eioeeie ooieoe?iioaaiiy aeiiii?/iiai iaoai?cio
?aae?caoe?? i?iaeoeoe??;

– aeyaeaii oaiaeaioe?? ci?ie iniiaieo aeiiii?/ieo iieaciee?a Oe?a?ie a
oiiaao o?ainoi?iaoe?? aeiiii?ee;

– ?ic?iaeaii iniiai? iai?yiee oaeineiiaethaaiiy caooiai? ae?yeueiino?
i?aei?e?inoaa a oiiaao ?eieiaeo a?aeiinei;

– cai?iiiiiaaii ?aeiiaiaeaoe?? uiaei aecia/aiiy iai?yie?a aeooae?caoe??
oe?eae i?aei?e?inoaa;

– ?ic?iaeaii eaae?o?eaoe?ei? iciaee oa aeeiiaii nenoaiio eeaneo?eaoe?th
oe?eae i?aei?e?inoaa;

– aeyaeaii iniaeeaino? aecia/aiiy no?aoaa?? ?icaeoeo i?aei?e?inoaa ?
caooo i?iaeoeoe??;

– aecia/aii ooieoe?? ? i?noea ia?eaoeiaiai? neoaeae a i?ioean?
ainiiaea?nueei? ae?yeueiino?.

1.5. Iaoiaeieia?y ? iaoiaeeea aeine?aeaeaiiy. Oai?aoe/iith ?
iaoiaeieia?/iith iniiaith ?iaioe ? a?o/eciyi? oa caei?aeiii?
ooiaeaiaioaeuei? aeine?aeaeaiiy aeiiii?no?a c ieoaiue oi?aae?iiy
aeiiii?/ieie ca’yceaie i?aei?e?inoa oa a iaeano? ia?eaoeiao, caeiie
Oe?a?ie, Oeace I?aceaeaioa, iinoaiiae Eaa?iaoo I?i?no??a Oe?a?ie.

A i?ioean? i?iaaaeaiiy aeine?aeaeaiue oa iaa?oiooaaiiy aeniiae?a ?
?aeiiaiaeaoe?e aeei?enoaia niaoe?aeueia e?oa?aoo?a, iaoa??aee
aooaaeoa?nueei? oa noaoenoe/ii? ca?oiino?, a oaeiae ?acoeueoaoe iaoeiaeo
aeine?aeaeaiue, aeeiiaieo ca o/anoth aaoi?a.

Aeey ae??oaiiy iinoaaeaieo caaea/ i?ae /an aeine?aeaeaiiy canoiniaaii
iaoiaee eia?/iiai ocaaaeueiaiiy, nenoaiiee i?aeo?ae, aaaaoioaeoi?iee,
o?iainiaee oa aeiiii?ei-noaoenoe/iee aiae?c.

1.6. Iaoeiaa iiaecia ?acoeueoao?a io?eiaieo iniaenoi aaoi?ii:

– aeyaeai? oaiaeaioe?? ci?i iniiaieo aeiiii?/ieo iieaciee?a Oe?a?ie a
oiiaao o?ainoi?iaoe?? aeiiii?ee;

– cai?iiiiiaaii ?aeiiaiaeaoe?? ii aecia/aiith iai?yie?a aeooae?caoe??
oe?eae i?aei?e?inoaa;

– ?ic?iaeaii eeaneo?eaoe?ei? iciaee ? cai?iiiiiaaia nenoaia
eeaneo?eaoe?? oe?eae i?aei?e?inoaa;

– aeyaeaii iniaeeaino? aecia/aiiy no?aoaa?? ?icaeoeo i?aei?e?inoaa ?
caooo i?iaeoeoe??;

– ?ic?iaeaii iniiai? iai?yiee oaeineiiaeaiiy ae?yeueiino? i?aei?e?inoaa
? caooo i?iaeoeoe??;

– noi?ioeueiaai? i?eioeeie ooieoe?iioaaiiy aeiiii?/iiai iaoai?cio
?aae?caoe?? i?iaeoeoe??;

– cai?iiiiiaaii iaoiaeeeo oi?ioaaiiy eiio?aaaio?a, ui a?aoiao?
o?iainiaee noai iinoa/aeueiee?a ? niiaeeaa/?a;

– aecia/aii ooieoe?? ? i?noea ia?eaoeiaiai? neoaeae a i?ioean?
ainiiaea?nueei? ae?yeueiino?.

1.7. Oai?aoe/ia ? i?aeoe/ia cia/aiiy ?iaioe. Iaea?aeai? ?acoeueoaoe
aeine?aeaeaiiy ? iniiaith aeey noai?aiiy ae?th/i? nenoaie oi?ioaaiiy
iiieoo oa noeioethaaiiy caooo, iioei?caoe?? ?iaioe an?o i?ae?icae?e?a
aaaiiiaoaeoaaiiy, ieaioaaiiy ?o ae?iaieoeoaa oa caooo ia i?aenoaa?
i?iaiicieo cia/aiue oa c o?aooaaiiyi ia?eaoeiaiaeo coneeue.

Ca i?aenoieaie aeine?aeaeaiue ?ic?iaeai? oa ai?iaaaeaeai? a i?aeoe/io
?iaioo i?aei?e?inoa aaaiiiaoaeoaaiiy nenoaia oi?aae?iiy caooii
i?iaeoeoe??, aeiiii?/iee iaoai?ci ?aae?caoe?? aaaii?a c o?aooaaiiyi
o?iainiaiai noaio iinoa/aeueiee?a oa niiaeeaa/?a.

Ai?iaaaeaeaii a iaa/aeueiee i?ioean i?e aeeeaaeaii? niaoeeo?n?a:
“Iaoai?ci ooieoe?iioaaiiy i?aei?e?inoa a ?eieiaeo oiiaao”,
“Ciai?oiueiaeiiii?/ia ae?yeuei?noue i?aei?e?inoa”.

1.8.Ai?iaaoe?y ?iaioe. Iniiai? ?acoeueoaoe aeine?aeaeaiue
aeiiia?aeaeenue ia i?aeia?iaeieo oa aaeocaaeo iaoeiai-i?aeoe/ieo
eiioa?aioe?yo

Oai?aoe/i? iieiaeaiiy ? i?aeoe/i? ?aeiiaiaeaoe??, io?eiai? a i?ioean?
aeine?aeaeaiue aeei?enoai? a ae?yeueiino? Aei?i?iaeca?aeeinueeiai
aaaiiiaoae?aiiai caaiaeo

1.9. Ioae?eaoe??. Ca ?acoeueoaoaie i?iaaaeaieo aeine?aeaeaiue
iioae?eiaaii 7 iaoeiaeo i?aoeue caaaeueiei ianyaii ___ ae?oe. a?eoo?a.

1.10. No?oeoo?a ? ianya aeena?oaoe?eii? ?iaioe. Aeena?oaoe?y
neeaaea?oueny c anooio, o?ueio aeaa, aeniiae?a, aeiaeaoe?a oa
a?ae?ia?ao?? aeei?enoaii? e?oa?aoo?e. Iniiaiee oaeno aeena?oaoe??
aeeeaaeaiee ia 149 noi??ieao iaoeiiieniiai oaenoo, a yeiio 13 oaaeeoeue,
14 iaethie?a. O nieneo aeei?enoaii? e?oa?aoo?e 65 iaca.

2. INIIAI? IIEIAEAIIss AeENA?OAOe??

O anooi? iaa?oioiaaii aeooaeuei?noue oaie, aecia/aii i?iaeaie oa
iai?yiee aeine?aeaeaiiy, ?ice?eoi iaoeiao iiaecio aeena?oaoe?eii?
?iaioe, noi?ioeueiaaii i?aeoe/ia cia/aiiy iniiaieo iieiaeaiue
aeena?oaoe??.

O ia?oiio ?icae?e? aeena?oaoe?? – “I?aai?caoe?eii-i?aaia? iniiae
aeiiii?/ieo ca’yce?a i?aei?e?inoaa ii caooo i?iaeoeoe??”. Ii/aoie
?eieiaeo ia?aoai?aiue a Oe?a?i? ca’ycaiee c aeeaieith aeiiii?/iith
e?ecith. I?e/eiaie e?eciaeo yaeu a aeiiii?oe? noaee ?ic?ea
ainiiaea?nueeeo ca’yce?a, ui ?nioaaee o N?N? oa aeieeee o?oaeiiu? c
ooai?aiiyi iiaeo ca’yce?a.

Iane?aeeii oaeeo ?ic?ea?a noaa aae?ioaaeiee iiieo ia aeaye? aeaee
i?iaeoeoe?? i?iieneiaino?, ui iaaeae? i?eaaei aei iaaeae?iaieoeoaa
aaaaoueio aeae?a i?iaeoeoe??. Oea i?aeneethaaeiny oei, ui aaaaoi
i?aei?e?inoa i?iaeiaaeoaaee iaea?aeoaaoe aea?aeaai? aeioaoe?? ?
ei?enooaaeeny i?eueaiaeie e?aaeeoaie. I?aei?e?inoaa i?iaeiaaeoaaee
aeioneaoe i?iaeoeoe?th, ia yeo aoa a?aenooi?e iiieo. Aiae?c
nioe?aeueii-aeiiii?/ii? neooaoe??, yea neeaeanue a aeiiii?oe? Oe?a?ie,
aeicaieeea c?iaeoe aeniiaie, ui noa?? iaoai?cie caooo i?iaeoeoe??
iaae?eia?, a iia?, ?eieia?, ua ia anoaiiaeeeny.

O oiae? ?aoi?ioaaiiy aeiiii?ee no?aoaa?y ae?iaieoeoaa oa caooo
i?iaeoeoe?? ci?ith?oueny, oiio ui aiie ooieoe?iiothoue ia iniia?
naiino?eiino?, caaacia/othoue naiio?iainoaaiiy, naiino?eii
caaacia/othoue oiiae ?icoe?aiiai a?aeoai?aiiy ? oe?eeii caeaaeaoue a?ae
?acoeueoao?a ae?yeueiino?.

O ?iaio? iieacaii, ui iniiao ?eieiaeo ?aoi?i neeaaeathoue ia?aoai?aiiy
a?aeiinei aei aeaniino?, iiaeieaiiy iiiiiie?? aea?aeaae ia caniae
ae?iaieoeoaa /a?ac i?eaaoecaoe?th, noai?aiiy oiia oi?ioaaiiy iiaeo
noeioe?a ae?eiai? aeoeaiino?, aeei?enoaiiy ?eieiaeo ?aaoeyoi??a
ae?iaieoeoaa, oi?ioaaiiy ?eieiai? ?io?ano?oeoo?e ? o.ae.

Aiae?coth/e ?eieiaee iaoai?ci iiaeia c?iaeoe aeniiaie, ui a?i ia’?aeio?
a nia? ia’?eoeaia ? noa’?eoeaia, oiio ui a?i ? iaeii/anii nenoaiith
ia’?eoeaieo a?aeiinei /a?ac i?enooi?noue o iueiio aeaiaio?a
naii?aaoethaaiiy ? noeoii?noth caoiae?a ? iaoiae?a ?aaoethaaiiy, ui
canoiniao? aea?aeaaa ii ea?oaaiith ?eieiaeie i?ioeanaie.

Iniaeeaino? ?eieiaiai iaoai?cio ia ??cieo ??aiyo ainiiaea?thaaiiy
iaoiiaeththoue niaoeeo?eo oeo oi?i ? iaoiae?a ?aaoethaaiiy ?eieiaeo
i?ioean?a, ui aaeeaathoueny a ia?ao?aei?e aeiiii?oe?. Ooieoe?iioaaiiy
?eieiaiai iaoai?cio ia?aaeaa/a? ?yae oiia, o caeaaeiino? a?ae yeiai
aa?oi aiai?eoe i?i ?eiie, ??aaiue ? nooi?iue eiai ?icaeoeo. A ?iaio?
i?iaiae?ciaaii oae? oiiae eiai ooieoe?iioaaiiy, ye: aeiiii?/io
naiino?ei?noue noa’?eo?a, ui ainiiaea?ththoue, iacaeaaeieo aeaniee?a;
aeiiii?/ia a?aeiia?aeaeuei?noue ca i?eeiyo? ??oaiiy, iiaeeeaino?
cae?eniaiiy a?eueiiai aeai?o, iayai?noue aeiiii?/iiai eiio?ieth c aieo
?ioeo noa’?eo?a, ui ainiiaea?ththoue.

Aeyaeai? iniaeeaino? oeeo oiia aeathoue iiaeeea?noue aeiiii?/i?e nenoai?
ei?enooaaoeny iiceoeaieie noi?iiaie ?eieiaiai iaoai?cio, aei yeeo
a?aeiinyoueny caaeainiaai?noue iiieoo ? i?iiiceoe??, i???ioaoe?y ia
niiaeeaa/a, noeioee aoaeoeaiino? ae?iaieoeoaa, oi?iaaaeaeaiiy iiai?
oaoi?ee ? oaoiieia??.

A ?iaio? aeyaeaii ni?iiiaei?noue ?eieiaiai iaoai?cio aei ?aaoethaaiiy
aeiiii?ee ioiieth? nai?i aieeaii oae? eiai aeaiaioe, ye iiieo,
i?iiiceoe?y, oe?ia. O caeaaeiino? a?ae oiai, yea ?ieue i?eae?ey?oueny
ni?aa?aeiioaiith aeniiae?a ? i?iiiceoe?e a aeiiii?/i?e nenoai?, aiia
iiaea aeeiioaaoe ooieoe?th ianeaiiai a?aeia?aaeaiiy noaio aeiiii?ee aai
aeoeaiiai ?aaoeyoi?a i?ioeano noni?eueiiai a?aeiiaeaiiy ca aeiiiiiaith
oe?iiaiai iaoai?cio. No/aniee ?eieiaee iaoai?ci ia aeieea? nai ii nia?,
a oi?io?oueny ca aeiiiiiaith aea?aeaae.

Aeyaeai? ciai?oi? oa aioo??oi? oaeoi?e na?ae/aoue, ui no/ania ?eieiaa
ainiiaea?noai ?aaoeth?oueny aeiiii?/ieie oa aaei?i?no?aoeaieie
iaoiaeaie. Na?aae i?e/ei, ui iaoiiaeththoue iaiao?aei?noue aea?aeaaiiai
ao?o/aiiy a ?eieiaee iaoai?ci aeae?eythoue: oa?eoi??aeueio i?aai?caoe?th
nioe?aeueii? noa?e; iaiao?aei?noue a?aeoai?aiiy ? i?aeo?eiee ia
aecia/aiiio ??ai? ?noi?e/ieo, nioe?aeueieo ? aeiiii?/ieo ?ioa?an?a
ianaeaiiy a oe?eiio; iaiao?aei?noue ei?eaoaaiiy aeayeeo aeeni?iii?oe?e,
ui ca’ycai? c ia??aiii??i?noth ?aa?iiaeueiiai ?icaeoeo, ye? aoee
aeeeeeai? ?icaeoeii i?iaeoeoeaieo nee; noai?aiiyi ? i?aeo?eieith
aeniei?icaeiaii? ?io?ano?oeoo?e, ui i?ecia/aia aeey oi?ioaaiiy ?eieiaiai
iaoai?cio; ?ioa?iaoe?iiae?caoe?y ainiiaea?nueei? ae?yeueiino?,
caaacia/aiiy i?aeia?iaeieo ca’yce?a ainiiaea?nueei? nenoaie e?a?ie.

Aiae?c i?iaaaeaiiy aioeiiiiiieueieo ia?aoai?aiue a Oe?a?i? aeicaiey?
c?iaeoe aeniiaie, ui a no/anieo oiiaao oaea ? iaea?eueo iiiiiie?ciaai?
?eiee ia caaaeueiiiaoe?iiaeueiiio ? ?aa?iiaeueiiio ??aiyo. Iniiaieie
caoiaeaie iiaeii? aooe: i?aai?caoe?y aeueoa?iaoeaieo ae?iaieoeoa, ui
aeioneathoue eiieo?aioicaeaoio i?iaeoeoe?th, ciyooy aa?’???a aeey anooio
iiaeo i?aei?e?inoa o ?eiie. Oe?eani?yiiaaia ?aaoethaaiiy
oa?eoi??aeueiiai ?icaeoeo ? iaia’yceiaith ooieoe??th i?aeoe/ii aeey an?o
e?a?i na?oo. Aeey Oe?a?ie oey i?iaeaia ? iniaeeai aeooaeueii? a ca’yceo
c oei, ui naia ?aa?iiaeueia no?oeoo?a Oe?a?ie ia?aoe?iiaeueia,
aeeni?iii?oe?eia ? ia aea? iiaeeeaino? aoaeoeaii ooieoe?iioaaoe
?eieiaiio iaoai?cio.

?eieiaee iaoai?ci yaey? niaith aca?iiae?th i?e?i??aiy, iaci??aiy ?
iae?i??aiy. Iaci??aaiue, oiaoi ?aa?iiaeueiee ??aaiue, aenooia? ye ia’?eo
ea?oaaiiy c aieo ia?iaeiiainiiaea?nueeiai ??aiy ? ye noa’?eo aeey
i?aei?e?inoa, ui ciaoiaeyoueny ia eiai oa?eoi???. Aeine?aeaeaiiyi
onoaiiaeaii, ui ?eieiaee iaoai?ci aa?oi ?icaeyaeaoe, ye eiie?aoiee
?acoeueoao ?ioaa?aoe?? aaciina?aaeiuei ?eieiaeo ? aea?aeaaieo ca’yce?a
i?e aecia/aii? ?ie? inoaii?o. Ae?yeuei?noue aea?aeaae o a?aeiioaii? aei
?aa?ii?a iiaeiia aooe iniiaiei iai?yieii ?aaoethaaiiy aeiiii?ee a
ia??iae oi?ioaaiiy ?eieiaiai iaoai?cio; ?aae?coaaoeny ca aeiiiiiaith
aea?aeaaiiai ?aa?iiaeueii? iie?oeee.

?aa?iie aenooiathoue ia o?eueee ia’?eoaie ?aa?iiaeueii? iie?oeee, aea ?
?? noa’?eoaie, ui ia?aoai?youe ?o ia naiino?ei? oi?aae?inuee? no?oeoo?e.

Ia iniia? aeine?aeaeaiiy ?nioth/i? iaoiaeeee cai?iiiiiaaii iiaee
aiae?oe/iee i?aeo?ae aei aecia/aiiy no?aoaa?/iiai ia??th aeey
i?aei?e?inoa, yeee a?aoiao? iniaeeaino? ooieoe?iioaaiiy aaeoc? a oiiaao
?eieo. A iniia? oeueiai iaoiaeo eaaeeoue anaa?/iee aiae?c iiceoe?e
i?aei?e?inoaa ia ?eieo oa eiai aioo??oi?o iiaeeeainoae.

I?e ae?iaeaii? no?aoaa?? ?icaeoeo i?aei?e?inoaa aaeeeiai cia/aiiy
iaaoaa? aecia/aiiy ni?aa?aeiioaiiy no?aoaa?? ? oaeoeee. I?ae ieie
i?ine?aeeiaaii ia o?eueee i?aaeiaoio ? /aniao a?aei?iiino?, aea e
ooieoe?iiaeueiee aca?iica’ycie.

Eiaeiee no?aoaa?/iee cao?ae i?noeoue o nia? oaeoe/iee iiiaio aai, ?ioeie
neiaaie, oaeoeeo i?aei?e?iieoeueeeo ae?e. Oaeoeea aecia/a? caoiaee
oi?iaeiaae ei?ioeiai ia??iaeo (i?nyoey, aeie?) ? oiio ia? ae??ooaaoe
uiaeaii? i?iaeaie. I?ae no?aoaa??th ? oaeoeeith ?nio? ia o?eueee
ooieoe?iiaeueiee aca?iica’ycie, a ?iiae? e aca?iicai?ii?noue.

A aeena?oaoe?ei?e ?iaio? no?aoaa?y ?icaeyaea?oueny ye ?aoe?iiaeueia
a?aeiia?aeue i?aei?e?inoaa ia ci?ie i?ae aieeaii /ano oa ianoaaei
?eieiaeo oiia. Oea iaiieaaeeaee iiooe iiaeeeainoae caaeainoaaiiy iiieoo
ia ?eieo a iaea?eueo iiaeeeaiio ianyc? c aeaniith i?iiiceoe??th oiaa??a,
a ioaea, iiooe iaea?eueo iioeiaeueieo aa??aio?a i?enoinoaaiiy aeaniino?
ae?iaie/i? i?ia?aie aei aaaeaiue ? i/?eoaaiue oaeoe/ieo oa iioaioe?eieo
niiaeeaa/?a.

O ae?oaiio ?icae?e? aeena?oaoe?? – “Aeine?aeaeaiiy oaeoi??a oa ?aca?a?a
oaeineiiaethaaiiy oi?aae?iiy aeiiii?/ieie ca’yceaie i?aei?e?inoaa”.

Ii??aith?ii ??aaiue AAI o ?ic?aooieo ia aeooo ianaeaiiy c ?ioeie
e?a?iaie, aea a?i neeaa: o ?in?? – a?ey 5000 aeie., N?iaaio?? – 27235,
Ethenaiao?c? – 26864, NOA – 25474, Eoaaeo?-24341, Oaaeoea??? – 22972
aeie. NOA.

Caoeno aeiiii?/iiai aeaaiiieo//y ianaeaiiy NOA ? ?o nithciee?a
a?aeiineoueny aei /enea aeeoo?ai aaaeeeaeo iaoe?iiaeueieo ?ioa?an?a,
oiaoi oaeeo, ui iathoue aeiyoeiaa cia/aiiy aeey aeaeeaaiiy, aaciaee ?
aeeoo?caeaoiino? iaoe??1. Iiae?aia oe?eueiaa iinoaiiaa a aeaiee /an
iaea?eueo i?aeoiaeeoue aeey oe?a?inueei? aeiiii?ee.

Aeey Oe?a?ie, aeiiii?ea yei?, ia?aaoaa? a noai? o?ainoi?iaoe?eiiai
niaaeo, iaiao?aeii caaacia/eoe no?eeo aeeiai?eo aeiiii?/iiai ?inoo, ui
ia?aaeaa/a? i?oei? iiceoe?? ia na?oiaiio ?eieo. Iaeiae aecia/aeueiei ooo
? /eiiee ni?iiiaeiino? aei naii?icaeoeo ? i?ia?ano, caaacia/aiith
aeiiii?/ii? aaciaee iacaeaaeiino? ? aeinyaiaiith noaa?eueiino? e
noaeino? iaoe?iiaeueii? aeiiii?ee. Ioaea, iniaeeaa aeooaeuei?noue ?
i?aeoe/ia cia/ei?noue caaacia/aiiy, ui c?inoa?, aeiiii?/ii? aaciaee a
ia??iae aeoiaeo aeiiii?ee Oe?a?ie c o?ainoi?iaoe?eii? e?ece aecia/athoue
?ieue aea?aeaae o oi?ioaaii? no?aoaa?/ii? ni?yiiaaiino? aeiiii?/iiai
eo?no. Eiiieaenia aeine?aeaeaiiy iieacaei, ui iaeaaaeeea?oeie
neeaaeiaeie eiai ?:

– aeiiii?/ia iacaeaaei?noue;

– iiaeeea?noue aoaeoeaiiai eiio?ieth aea?aeaae ca iaoe?iiaeueieie
?ano?naie, aeinyaiaiiy oaeiai ??aiy ae?iaieoeoaa, aoaeoeaiino? ? yeino?
i?iaeoeoe??, ui caaacia/o? ?? eiieo?aioiicaeaoi?noue ? aeicaiey? a?aoe
o/anoue o na?oia?e oi?a?ae?, eiiia?aoe?eieo ca’yceao ? iai?i?
iaoeiai-oaoi?/ieie aeinyaiaiiyie;

– noaa?euei?noue ? noae?noue iaoe?iiaeueii? aeiiii?ee;

– caoeno aeaniino? o an?o ?? oi?iao, noai?aiiy iaae?eieo aa?aio?e aeey
aeiiii?/iiai ?inoo, eiaa?aioi?noue on?o neeaaeiaeo caeiiiaeaa/i? aace,
iaae?ei?noue o?iainiai? nenoaie;

– ni?iiiaei?noue aei naii?icaeoeo ? i?ia?ano;

– noai?aiiy ni?eyoeeaiai ee?iaoo aeey ?iaanoeoe?e, ?iiiaaoe?e, iino?eii?
iiaea?i?caoe?? ae?iaieoeoaa, i?aeaeuaiiy i?ioan?eiiai,
caaaeueiiina?oiueiai e caaaeueiieoeueoo?iiai ??aiy.

Aecia/eaoe iaeaaaeeea?o? no?aoaa?/i? caaea/? a oaeiae iaiao?aei?noue
iineeaiiy aeiiii?/ii? ?ie? aea?aeaae a i?ioean? ?ic?iaee ? ?aae?caoe??
no?aoaa?/ii? i?ia?aie aeoiaeo aeiiii?ee ?c o?ainoi?iaoe?eii? e?ece,
iniaeeai cia/eiei ? ieoaiiy i?i caaacia/aiiy aoaeoeaiiai eiio?ieth
aea?aeaa ca aaaeeeaeie aeaea?aeaie aeiiii?/iiai ?inoo, ui oi?iothoue ia
o?eueee iioi/i?, aea ? na?aaeiuei oa?i?iia? ? aeiaaino?ieia? aniaeoe
aeiiii?/ii? aeeiai?ee. Aei ?o neeaaeo iaeaaeaoue ia o?eueee ae?iaieoeoai
i?iaeoeo?a a ? ?? caoo.

A aeena?oaoe?ei?e ?iaio? i?iaiae?ciaai? iniiai? /eiieee, ui aecia/athoue
caooiao ae?yeuei?noue a naia:

1) aeiiii?/i?; 2) iie?oe/i?; 3) ?eieia?; 4) ?iiiaaoe?ei?, 5)
nioe?aeueii-eoeueoo?i? /eiieee.

O o?ainoi?iaoe?ei?e aeiiii?oe? cae?eniththoueny iniiai? aca?iiae??
iaoai?ci?a iiieoo ? i?iiiceoe?? ia ?eieo oiaa??a ? iineoa. Noeoii?noue
iniiaieo /eiiee?a, oi?i ? iaoiae?a ?aae?caoe?? i?iaeoeoe?? noai?ththoue
oiiae noni?eueiiai oa ?iaeea?aeoaeueiiai a?aeoai?aiiy. Oeae i?ioean
aca?iicaeaaeiee ?c oe?eith nenoaiith ae?iaie/eo a?aeiioaiue. Oea,
ianaiia?aae, aeiiii?/i? aca?iia?aeiineie i?ae i?aei?e?inoaaie oa
o/anieeaie oi?aiaeo ? eiia?oe?eieo no?oeoo?. Any ?io?ano?oeoo?a ?eieo,
ui oi?io? aca?iiae?? iiieoo ? i?iiiceoe??, ? aecia/a? aieea oe???
nenoaie ia i?ioean oe?iiooai?aiiy.

Na?aae ?eieiaeo /eiiee?a ?io?ano?oeoo?e iniaeeaa i?noea i?eae?ey?oueny
?aeeai? ? ?aeeaii?e ?iaeono???. O aeine?aeaeaii? aeei?enoai? /eiieee, ui
oa?aeoa?ecoaaee iieoioey ? ui ?aoi?iothoue na?aaeiaeua i?e aeai?? ??cieo
aeae?a i?iaeoeoe??: 1) oe?ia ae?iao; 2) aeecaei; 3) oa?i?i aa?aio?eiiai
ianeoaiaoaaiiy; 4) ye?noue ?aeeaie; 5) aeoiee iieoioe?a ? ?io? /eiieee.
I?aenoiee aieaoiiai iiieoo iieoioe?a iieacaa, ui ii an?o naaiaioao ?eieo
ia ia?oiio i?noe? i?e aeai?? ae?ia?a noi?oue eiai oe?ia.

Naaiaiooaaiiy ?eieo cae?enith?oueny c aeei?enoaiiyi aeaiia?ao?/ieo
i?eioeei?a. *eiieeaie naaiaioaoe?? ?eieo ?: ae?iaie/i-aeiiii?/i?
oa?aeoa?enoeee; iniaeeaino? i?aai?caoe?? caeoi?ae? (oa?i?i iinoa/aiiy,
oiiae iieaoe, oi?ie aca?iia?aeiinei); iniiai? oa?aeoa?enoeee o?ce/ieo ?
th?eaee/ieo in?a (iina?aaeiee?a ? o??i). I?e aeai?? naaiaioa ?eieo
iaiao?aeii a?aoiaoaaoe aeiiii?ei-i?aai?caoe?ei? oiiae: ?ii?noue naaiaioa
ia ?eieo; i?eaooeia?noue naaiaioa, aeinooii?noue eaiae?a caooo,
eiieo?aioi?noue o naaiaio?, ?aeeaii? iiaeeeaino?, aa?oeeaeuei? ?
ai?eciioaeuei? a?ioia? iioiee a naaiaio?, iiaeeea? na?a?ni? iineoae a
naaiaio?.

Eiieo?aioiicaeaoi?noue i?iaeoeoe?? Aeoe?iia?iiai oiaa?enoaa
“Aei?i?iaaaiiiao” ia oe?a?inueeiio ?eieo aecia/a?oueny nenoaiith
iieaciee?a, ui oa?aeoa?ecothoue /eiieee: aeiiii?/ia aea?aei?noue
i?iaeoeoe??; caaaeueia oe?ia i?e iieoioe?; aeo?aoe ia ?aiiio ? oaoi?/ia
ianeoaiaoaaiiy; ia??iae aa?aio?eiiai ?aiiioo; aeo?aoe ia onoaiiaeo oa
?i.

Iayai?noue eiieo?aioiiai na?aaeiaeua a Oe?a?i? aeeeeeaei iaiao?aei?noue
? a aeena?oaoe??, ?icaeyiooi iniaeeaino? ?eieiaeo a?aeiinei o naaiaio?,
a oaeiae i?iaaaeaiee aiae?c ?aaoeyoi??a ae?iaieoeoaa oa iai?io
i?iaeoeoe??.

Iaoiaee/iith iniiaith ??oaiiy neeaaeieo caaea/ iae?eo ciai?oi?o /eiiee?a
? oiia ? eiioeaioe?y ?aoe?iiaeueiiai aeei?enoaiiy o?oaeiaeo ?ano?n?a,
oi?ioaaiiy nioe?aeueii-aeiiii?/ieo eiiieaen?a, ii?iaoeaii-i?aaiai? aace,
?io?ano?oeoo?e ?eieo, nioe?aeueiiai ?aeiioaaiiy. Aoaeoeaia canoinoaaiiy
oe??? eiioeaioe?? aaco?oueny ia iiaiiio iae?eo an??? nenoaie /eiiee?a,
ui aieeaathoue ia caooiao ae?yeuei?noue i?aei?e?inoaa.

Aeo?aeiei iiiaioii eiiieaeniiai ?icaeoeo ae?iaieoeoaa ? caooiai?
ae?yeueiino? i?aei?e?inoaa ? ia’?aeiaiiy ciai?oi?o /eiiee?a o ?aeeiee
nioe?aeueii-aeiiii?/iee iaoai?ci. Iniiaieie c ieo ?: caniae ae?iaieoeoaa
(CA); o?oaeia? ?ano?ne (O?); ii?iaoeaii-i?aaiaa aaca (II); ??aaiue
i?aei?e?iieoeueei? aeoeaiino? (IA); nioe?aeueii-aeaiia?ao?/ia neooaoe?y
a ?aa?ii? (NAe); ??aaiue aeeooy ianaeaiiy (?AE); niiaeea/ee ?eiie (N?);
?iaanoeoe?? a ?iiiaaoe?? (? ?); aaie?anueea nenoaia (AN); i?noeaaa
aaei?i?no?aoe?y (IA); ?ioi?iaoe?eia ianeoaiaoaaiiy (?I).

Io?eiaii oi?ioeo aeey i/?eoaaii? i?eaooeiaino? caooiai? ae?yeueiino?.
Caaea/a iieyaa? a iaeneiaeueiiio caaacia/aii? i?aoeacaeaoiino? an?o
/eiiee?a caooiai? ae?yeueiino?:

I = f(CA, O?, II, IA, NAe, ?AE, N?, ? ?, AN, IA, ?I).

Iniiaaie neeaaeiaiai i?ioeano eiiieaeniiai aeei?enoaiiy an?o /eiiee?a
aenooiathoue:

– aca?iiae?y /eiiee?a ae?iaieoeoaa ? ciai?oiueiai na?aaeiaeua caooiai?
ae?yeueiino?;

– oi?ioaaiiy ?io?ano?oeoo?e ?eieo;

– nioe?aeueii-aeaiia?ao?/i? /eiieee;

– ae?iaie/a ?io?ano?oeoo?a, ui caaacia/o? aacia?aa?eia ooieoe?iioaaiiy
ae?iaieoeoaa;

– caiane i?e?iaeieo ?ano?n?a;

– ?aoe?iiaeueia i?e?iaeiei?enooaaiiy e ioi?iia iaaeieeoiueiai
na?aaeiaeua.

Aeey iaoeiaiai ae?ciaiiy oeeo neeaaeieo i?ioean?a iiaeooue aooe
aeei?enoai? oai??? ia??aiii??iiai ?icaeoeo ss. Eiiae?aoue?aa ? oai???
iiethn?a ?inoo O. Ia??o.

O o?aoueiio ?icae?e? aeena?oaoe?? – “Oaeineiiaeaiiy oi?i oa iaoiae?a
caooo i?iaeoeoe??” C ?icaeoeii ?eieiaeo a?aeiinei a Oe?a?i? ia?aoa?i?ee
ci?ie ? i?aeoiaee aei ea?oaaiiy oa i?aai?caoe?? ae?iaieoeoaa
i?iaeoeoe??. Iaeiei ?c iniiaieo e?eoa???a ioe?iee aoaeoeaiino?
ae?iaieoeoaa ? ??aaiue caooo i?iaeoeoe?? (ia’?i ?aae?caoe??). Oai??y
ea?oaaiiy caooii aeeeeeaea iaiao?aei?noue no?oeoo?ii? ia?aaoaeiae
ae?iaieoeoaa, i?aeii?yaeeoaaaoe eiai aeiiaai ?eieo, ia i?aei?e?inoaao
aoee ooai?ai? ia?eaoeiaia? neoaeae.

No?oeoo?a ia?eaoeiaiaeo neoaea ia i?aei?e?inoaao caeaaeeoue a?ae ?ici??o
i?aei?e?inoaa, i?aai?caoe?eii? ? ae?iaie/i? no?oeoo?e i?aei?e?inoaa,
oeio ae?iaieoeoaa, oa?aeoa?o i?iaeoeoe??, ui aeionea?oueny,
i?aeaaeocaaeo ? i?aeaea?aeaaieo ca’yce?a.

O aeena?oaoe?ei?e ?iaio? aeae?eai? iniiai? ooieoe?? ia?eaoeiaiai?
neoaeae:

– ?ioi?iaoe?eii-aeine?aeieoeueea (ca?? ? ii?aoethaaiiy iaoeiai? ?
eiia?oe?eii? ?ioi?iaoe??);

– aea/aiiy ? oi?ioaaiiy iiieoo ia i?iaeoeoe?th (aea/aiiy ?eieo, aiae?c
caooo ? iiieoo, ieaioaaiiy ani?oeiaioo, ieaioaaiiy niiaeea/eo
aeanoeainoae i?iaeoeoe??, i?iaiicoaaiiy iiieoo ia ia?niaeoeai? aeaee
i?iaeoeoe??);

– iaoiaeieia?/ia ? oaoi?/ia ianeoaiaoaaiiy aeine?aeaeaiiy ?eieo (ca??
noaoenoe/ieo aeaieo, aea/aiiy cania?a ianiai? ?ioi?iaoe??,
aeine?aeaeaiiy niiaeea/eo aeanoeainoae oiaa??a, aaoiiaoeciaaia
ii?aoethaaiiy ?ioi?iaoe??);

– ?aeeaia (aecia/aiiy oi?i ? cania?a ?aeeaie, ieaioaaiiy oa iae?e aeo?ao
ia ?aeeaio);

– eaae?iaa (aeia?? ? i?aeaiooaaiiy eaae??a);

– caooiaa (oaeineiiaethaaiiy caooiai? ia?aae?: ii aea/aiith i?iaeoeoe??
a i?ioean? aenieoaoaoe??; ii ?aioaaaeueiino? caooo; ii iniiaieo oiaa?ao;
ii ?eieao caooo; ii yeino? i?iaeoeoe??; ii aeaiiino?aoe?? i?iaeoeoe?? ia
aenoaaeao, y?ia?eao).

Cai?iiiiiaaii aa??aio ii aeei?enoaiith iniiaieo ?aeiiaiaeaoe?e oai???
ia?eaoeiao oa caaaeueia iaoiaeieia?y ia?eaoeiaiaiai aeine?aeaeaiiy (?en.
1). A?aenoaaaiiy oai?aoe/iiai iaa?oiooaaiiy a?ae iinoaiiaee i?aeoe/ieo
caaea/ ?eieiaeo ia?aoai?aiue, cieaeaiiy ?aaoethth/i? ?ie? aea?aeaae,
iaoai?/ia ia?aianaiiy iaoiae?a ?eieiai? aeiiii?ee, iai?aeaioiaeai?noue
eaae??a aeui? ? na?aaeiuei? eaiee ea?oaaiiy i?eaaei aei iaiao?aeiino?
oaeineiiaethaaiiy iaoiae?a ea?oaaiiy ? no?oeoo?e i?aei?e?inoaa,
i???ioiaaieo ia caaeainiaai?noue ae?iaieoeoaa ? ?aae?caoe?? i?iaeoeoe??.
Iniaeeaa cia/aiiy a noaiiaeaii? ?eieiaeo a?aeiinei ia? i?enoiniaai?noue
i?aai?caoe?eii? no?oeoo?e i?aei?e?inoa aei iiaeo oiia ainiiaea?thaaiiy.

Eiiieaenia ia?eaoeiaiaa aeine?aeaeaiiy

Iaoa : ae?aaiinoeea noaiiaeua ? ?icaeoeo ia?eaoeiaiai? ae?yeueiino?

Iiia?aaei?e aiae?c oiaa??a ? ?eie?aAiae?c ciai?oiueiai eiia?oe?eiiai
na?aaeiaeua:

– aeine?aeaeaiiy eii’thieoo?e;

– aeine?aeaeaiiy niiaeeaa/?a;

– aeine?aeaeaiiy eiieo?aio?a.Aiae?c aioo??oiuei? ae?yeueiino?
i?aei?e?inoaa, aiae?c neeueieo ? neaaeeo noi??i ? aeanieo ?eieiaeo
iiceoe?eAeaoaeueia ia?eaoeiaiaa
aeine?aeaeaiiy?eie?aoiaa??aoe?icaooonoeioethaaiiyAeya i?iaeai ?
iiaeeeainoae i?aei?e?inoaa aeey ae?iaeaiiy no?aoaa??

?en. 1. Caaaeueia iaoiaeieia?y ia?eaoeiaiaiai aeine?aeaeaiiy.

C ?icaeoeii ?eieiaeo a?aeiinei i?ano?oeoo?a oaeiae ?icaeaa?oueny,
c?inoa? ?ieue caooiaeo i?ae?icae?e?a i?aei?e?inoaa.

O aeena?oaoe?? iieacaii, ui a i?ano?oeoo?? i?aei?e?inoaa, i???ioiaaiiai
ia ae?iaieoeoai, ooieoe?yie ea?oaaiiy caooii aoee: iae?e, aiae?c
oi?aiai? noaoenoeee, i?aai?caoe?y ?iaioe oi?aiaiai ia?niiaeo, ?iciiae?e.
ia i?aei?e?inoa?, yea i???ioo?oueny ia caoo a i?ano?oeoo?? (?en. 2)
a?aeaoaa?oueny iii?oia ?icoe?aiiy ooieoe?e aaei?i?no?aoe??. Ia i?eeeaae?
i?aei?e?inoa iaoeiiaoaeoaaiiy iieacaii, ui oaia? ooieoe?yie ea?oaaiiy
caooii ?: i?aai?caoe?y ?iaioe oi?aiai-?iciiae?eueii? ia?aae?, aecia/aiiy
oi?aiaeo athaeaeao?a ? caaaeaiue ii caooo, aiae?c oi?aiaeo iia?aoe?e ?
noaoenoeee, ii?aoethaaiiy caiiaeaiue, noeioethaaiiy caooo,
o?ainii?ooaaiiy ? neeaaeoaaiiy, aeine?aeaeaiiy ?eieo, ?aeeaia,
i?aai?caoe?y aenoaaie, eiio?ieue ca e?aaeeoieie iia?aoe?yie.

AEUA EA??AIA EAIEA

Ea?oaaiiy o?iainaieEa?oaaiiy eaae?aieEa?oaaiiy caooiiEa?oaaiiy
ae?iaieoeoaiiAecia/aiiy oe?iI?aeaioiaea

eaae??aEa??aieoeoai oi?aiaith eiioi?ithI?aai?caoe?y ?iaioe
oi?aiai-?iciiae?eueii? ia?aae?Ieaioaaiiy ani?oeiaioo
i?iaeoeoe??Ii?ioaaiiy aeo?aoEa?oaaiiy ni?aaaieAecia/aiiy caaaeaiue ii
caoooI?aeaiooaaiiy oi?aiaiai ia?niiaeoAeaioiaeaiiy i?iaeoeoe???ic?iaea
athaeaeao?a ? i?iaiic?aAeia?aeeiai-?ioi?iaoe?eia neoaeaaAeine?aeaeaiiy
?eieoAiae?c oi?aiaeo iia?aoe?e ? noaoenoeeeIaoeiai-oaoi?/i?
aeine?aeaeaiiy ? ?ic?iaee?aeeaia, noeioethaaiiy caoooIi?aoethaaiiy
caiiaeaiueEiio?ieue ca e?aaeeoieie iia?aoe?yieO?ainii?ooaaiiy ?
neeaaeoaaiiy

?en. 2 I?aai?caoe?eia no?oeoo?a ea?oaaiiy AO “Aeiai?iaaaiiiao”,
i???ioiaaia ia caoo.

A?aeae?e ia?eaoeiao a?a? i?aeii?yaeeiaaio ?ieue. Ea??aieeii ? ia/aeueiee
caooiaiai i?ae?icae?eo. I?e oaeiio aa??aio? i?ano?oeoo?e iiee ua ia an?
eeth/ia? aeaee ae?yeueiino?, ca’ycai? c ia?eaoeiaii, ia’?aeiai? i?ae
ii/aoeii iaeiiai ea??aieea.

I?aai?caoe?eia no?oeoo?a i?aei?e?inoaa ci?ithaaeany c ?icaeoeii ?eieiaeo
a?aeiinei. I?iaiae?co?ii ??, ea?oth/enue aeio?eiaiiyi iniiaieo
i?eioeei?a iiaoaeiae. Ii??aiyiiy i?ano?oeoo?e i?aei?e?inoaa oa
a?iioaoe/iiai i?aei?e?inoaa, i???ioiaaiiai ia caoo, aeicaiey? c?iaeoe
aeniiaie i?i a?aeiia?aei?noue no?oeoo?e aiae?ciaaiiai i?aei?e?inoaa ?
nai?? caooiai? ni?yiiaaiino?, oiio ui ooieoe??, aeeiioaai?
a?aeiia?aeieie i?ae?icae?eaie ii??aithaaieo no?oeoo? aiaeia?/i?. Oaeee
aa??aio i?ano?oeoo?e i?aei?e?inoaa iaea?eueo i?eaaaeeaei o ia?ao?aeiee
aei ?eieo ia??iae. Iaeiae aiia ia? ?noioio ianoa/o – ii?ooaiiy i?eioeeio
iaiaaeaiino? /enea i?aeii?yaeeiaaieo iaeiiio ia/aeueieeo (ia
i?aei?e?inoa? ?o 8-12 /ie.). Ia?icaeiai?noue ia?eaoeiaiaeo no?oeoo? ia?
ia o?eueee ia aiae?ciaaiiio i?aei?e?inoa?, aea ? ia aaaaoueio ?ioeo.

I?aai?caoe?y ia?eaoeiao ia i?aei?e?inoa? oea ia oi?iaeueia aeae?eaiiy ia
i?aei?e?inoa? niaoe?aeueiiai i?ae?icae?eo c iieeaaeaiiyi ia iueiai
ooieoe?e, ye? aei iei?oiueiai /ano ia aeeiioaaeeny cian?i aai
aeeiioaaeeny /anoeiai. sse iieaco? aiae?c oi?ioaaiiy ia?eaoeiaiaeo
neoaea, oaea neoaeaa oi?io?oueny ia a?ae?aco, a iinooiiai, ia’?aeioth/e
a nia? iniiai? ooieoe?? ia?eaoeiao, ? a?oioo?oueny ia eiai eiioeaioe??.
Nooi?noue inoaiiuei? iieyaa? a oiio, uia i?aeei?eoe anth ae?yeuei?noue
i?aei?e?inoaa (iaoeiai-oaoi?/io, ae?iaie/o ? caooiao) aieiai?e caaea/? –
caaeiaieaiiy niiaeea/iai iiieoo ia ae?iaeaio i?iaeoeoe?th.

Aeey noeioethaaiiy ae?iaieoeoaa ? caooo i?iaeoeoe?? ia i?iieneiaeo
i?aei?e?inoaao aeei?enoiaothoueny ?acoeueoaoe ?iciiae?eo i?eaooeo.
Oeueiio ieoaiith i?eae?ey?oueny aaeeea cia/aiiy, oiio ui a?ae
aoaeoeaiino? ?iciiae?eo ? aeei?enoaiiy ?acoeueoao?a caeaaeeoue
ca?eueoaiiy ia’?io iai?ioieo eioo?a, ?icaeoie i?aei?e?inoaa, ca?eueoaiiy
caooo i?iaeoeoe??.

I?iaeaia ?iciiae?eo i?eaooeo ? aeeneon?eia o noa?? ea?oaaiiy
i?aei?e?inoa, aeoe?iia?ieo oiaa?enoa ? o?iainiaiai iaiaaeaeiaioo.

O Iieiaeaiiyo i?i aeoe?iia?i? oiaa?enoaa a iniiao ?o ooieoe?iioaaiiy
ia?aaeaa/a?oueny, i?ney a?ae?aooaaiiy iaia’yceiaeo ieaoaae?a, iai?aaeyoe
i?eaooie, yeee caeeoeany, ia aeieaoo aeea?aeaiae?a aai a?aenioe?a ia
iaeia? aianee ? ia ooai?aiiy oiiaeo ?icaeoeo i?aei?e?inoaa a ianooiiiio
ia??iae?.

Iaeiae, a inoaii? ?iee a ca’yceo c aeieeeeie i?iaeaiaie ooieoe?iioaaiiy
AO c’yaeeeny aea? i?ioeeaaei? oaiaeaioe?? ?iciiae?eo i?eaooeo.

Ia?oa iieyaa? a oiio, ui a ?acoeueoao? ?iciiae?eo i?eaooeo
ooai?ththoueny o?e iniiaieo a?oie oiiae?a:

oiiae noeioethaaiiy ia?niiaeo i?aei?e?inoa;

oiiae ?iaanooaaiiy i?e?inoo aeoea?a i?aei?e?inoa;

?aca?aiee aai no?aoiaee oiiae.

Ae?oaa iieyaa? a oiio, ui aeiaeaoeiaeie ??oaiiyie aeoe?iia??a, i?aaiaie
ea?oaaiiy i?aei?e?inoa, aeey caaeiaieaiiy nai?o ?iaanoeoe?eieo iio?aa,
i?eaooie ia aeieaoo aeea?aeaiae?a ia iai?aaey?oueny, ? noai?ththoueny
o?eueee aeaa oiiaee:

oiiae ?iaanooaaiiy i?e?ino?a aeoea?a i?aei?e?inoa;

?aca?aiee aai no?aoiaee oiiae.

O ?acoeueoao? oeueiai noai?ththoueny a?eueo ni?eyoeea? o?iainia? oiiae
ca ?aooiie aioo??oi?o aeaea?ae o?iainoaaiiy, oieeath/e e?aaeeoi?nueeeo
ciaia’ycaiue /a?ac aenieee ??aaiue e?aaeeoiiai ?eceeo.

O aeena?oaoe?ei?e ?iaio? cai?iiiiiaaia iaoiaeeea oi?ioaaiiy eiio?aaaio?a
a?aoiaoth/e o?iainiaee noai iinoa/aeueiee?a ? niiaeeaa/?a (?en.3).

I aoai. I?iaaaeaiiy aiae?co aaeoc?.1) Aea/aiiy ?nioth/eo iaoiaeee.

2) Aea?? iaoiaeeee oa iieaciee?a.

3) ?ic?aooiie iieaciee?a oa aiae?c.II aoai. Aecia/aiiy ?iia??iino?
aaie?ionoaa i?aei?e?inoa.1) ?ic?aooiie ca aeaioaeoi?iith iiaeaeeth.

2) ?ic?aooiie ca i’yoeoaeoi?iith iiaeaeeth.III aoai. Iiceoe?thaaiiy
i?aei?e?inoa ia iao?eoe? o?iainiaeo no?aoaa?e.1) ?ic?aooiie ?acoeueoaoo
o?iainiai? ae?yeueiino? i?aei?e?inoaa.

2) ?ic?aooiie ?acoeueoaoo ainiiaea?nueei? ae?yeueiino? i?aei?e?inoaa.

3) ?ic?aooiie ?acoeueoaoo o?iainiai-ainiiaea?nueei? ae?yeueiino?
i?aei?e?inoaa.

4) Iiceoe?thaaiiy i?aei?e?inoa ia iao?eoe? o?iainiaeo no?aoaa?e.

5) Aiae?c noaio.IV aoai. I?aea?? i?aei?e?inoa aeey oeeaaeaiiy
aeiaiai??a.?en. 3 Iaoiaeeea i?aeai?o eiio?aaaio?a.

I?ioean aecia/aiiy eiio?aaaio?a ia?aaeaa/a? ?yae aoai?a: aiae?c aaeoc?
(i?aeaaeoc?) a oe?eiio; aecia/aiiy iiaeeeaino? aaie?oonoaa
i?aei?e?inoaa; ioe?iea i?aei?e?inoa ii nenoai? o?iainiaeo no?aoaa?e;
aeniiaie aeiaiai?o c ia?aa??aiei eiio?aaaioii.

Noai?aii eiioeaioe?th oi?ioaaiiy ani?oeiaioii? iie?oeee ia aac?
?ic?aooie?a ii?ia?a ?aioaaaeueiino?.

AENIIAEE

Aeiiii?/ia e?eca a Oe?a?i? ca’ycaia c ii?ooaiiyi o?iainiaeo,
oaoiieia?/ieo, i?aai?caoe?eii-ainiiaea?nueeeo ca’yce?a i?ae
i?aei?e?inoaaie ??cieo aaeocae. Oea i?eaaei aei cieaeaiiy aoaeoeaiino?
ae?iaieoeoaa ? ?aae?caoe?? i?iieneiai? i?iaeoeoe?? ia an?o
ainiiaea?nueeeo ia’?eoao .

Neeaaei?noue ?ic?iaee no?aoaa?? aeey ie?aieo i?aei?e?inoa ca’ycaia c
a?aenooi?noth ?aeeii? aea?aeaaii? eiioeaioe?? ?ano?oeoo?ecaoe??
aeiiii?ee Oe?a?ie. I?aei?e?inoaa Oe?a?ie iicaaaeai? no?aoaa?/iiai
i???ioe?a c aieo aea?aeaae a ieoaiiyo, ca’ycaieo ?c iiooeaie
iioeiaeueieo oeyo?a ia?aoiaeo aei ?eieo.

I?iaeaie ia?eaoeiaiai? ae?yeueiino? i?ioyaii aaaaoueio ?ie?a oe?iei
aeeneooothoueny a iaoeiaeo i?aoeyo caei?aeiiieo ? oe?a?inueeeo
aeiiii?no?a. Iaeiae aeiaeia c aeueoa?iaoea ia aeei?enoaia ye aaciaa aeey
ae?iaee iiai? no?aoaa?? caooiai? ae?yeueiino? i?aei?e?inoa.

Iniiaiei /eiieeii, ui aecia/aa aoaeoeai?noue ae?yeueiino? i?aei?e?inoaa,
? eiiieaeniee i?aeo?ae aei cae?eniaiiy ia?eaoeiaiai? ae?yeueiino? ia
aeiaaino?ieia?e i?ia?aiii-oe?eueia?e iniia?.

Aoaeoeai?noue caooo i?iaeoeoe?? aecia/a?oueny ianooiieie a?oiaie
/eiiee?a:

aeiiii?/i? /eiieee (oe?ie, iiaeaoeia? noaaee, i?ioeaioi? noaaee IAO,
??aaiue ca?ieaoe oa ?i.);

iie?oe/i? /eiieee (??aaiue noaa?eueiino? a e?a?i?, oa?aeoa? i?aaiai?
aace oa ?i.);

?eieia? /eiieee (??aaiue eiieo?aioiino?, nooi?iue iiiiiie?caoe??,
aeanoe/i?noue iiieoo ia i?iaeoeoe?th;

?iiiaaoe?ei? /eiieee (oaeaee?noue oaoiieia?/ieo ci?i, ani?oeiaio,
ye?noue i?iaeoeoe??, oaoiieia?e ? o.i.);

nioe?aeueii-eoeueoo?i? /eiieee (no?oeoo?a i?aoethth/i?, eoeueoo?i?
oe?iiino?, iineoae i?aoethth/eo ? o.ae.).

*eiieee ae?eyoueny ia aioo??oi? ? ciai?oi?.

Aioo??oi? /eiieee oa?aeoa?ecothoue iieacieee i?aai?caoe?eii-oaoi?/iiai
??aiy ae?iaieoeoaa ? caooo i?iaeoeoe??.

Ciai?oi? /eiieee ia caeaaeaoue a?ae ae?yeueiino? i?aei?e?inoa, iiaeooue
aecia/aoeny i?aeia?iaeiith i?aai?caoe??th oi?a?ae?, iiaeeaeaiiy
ni?a?ia?oieoeoaa aeaiiai i?aei?e?inoaa.

5. Aoaeoeai?noue ae?iaieoeoaa ? ?aae?caoe?? i?iaeoeoe?? caaacia/o?oueny
?icaeoeii i?ia?aneaieo oi?i niiaeea/i-caooiai? eiiia?aoe??, ?icaeoeii
anioe?aoe?e, a??ae ii caooo i?iaeoeoe?? ia aioo??oiueiio ? ciai?oiueiio
?eieo.

6. Ae?yeuei?noue i?aei?e?inoa iiaeiia aooe i???ioiaaia ia caaacia/aiiy
oaoiieia?/iiai e?aea?noaa, ui aeaei ae iiaeeea?noue caaithaaoe nai?
i?noea ia aioo??oiueiio ? ciai?oiueiio ?eieo.

Nienie iioae?eiaaieo i?aoeue ca oaiith aeena?oaoe??

Ieoaeeaoe A.E. Noeioee?iaaiea nauoiaie aeayoaeueiinoe // Yeiiiie/aneea
i?iaeaiu ?aaeiiaeueiie yeiiiieee a oneiaeyo ?uiea. Aanoiee
OAO.-1995.-?384.-n.138-142.

Ieoaeeaoe A.E. No?aoaaey i?aaei?eyoee e aa ?ieue a iaania/aiee noieeie
aeayoaeueiinoe // ?aaoee?oaiay ?uii/iay yeiiiieea: i?iaeaiu,
caeiiiia?iinoe, ?acaeoea, i?eciaee // Aanoiee OAO. ?392.-1997.-
Oa?ueeia. – Iniiaa. – n.31-34.

Ieoaeeaoe A.E., Yooaeoeaiinoue nauoiaie aeayoaeueiinoe i?iiuoeaiiiai
i?aaei?eyoey // I?iaeaiu, noaaeeecaoeee e yeiiiie/aneiai ?acaeoey.
Aanoiee OAO ?404.- Oa?ueeia, Iniiaa, 1998. – n.

Ieoaeeaoe A.E., O?aouey/aiei A.E. Aioo?ecaaiaeneie ?ani?aaeaeeoaeueiue
iaoaieci. – Eeaa: 1995.- 7no?.- Aeai. a AIOA Oe?aeiu 3.01.95 a.
?14-Oe95.

Ieoaeeaoe A.E. Ioeaiea ?acoeueoaoia aeayoaeueiinoe iiae?acaeaeaiee
caaiaea / Oa?uee. oi-o. – Oa?ueeia, 1995.- 8n. – Aeai. a AIOA Oe?aeiu
27.12.95, ?177-Oe96.

O?aouey/aiei A.E., Ieoaeeaoe A.E., Ie?ioie/aiei A.I. Eioi?iaoeeiiiue
iaiai a ei?ii?aoeeyo // a ei. “I?iaeaiu iaiaia iao/ii-oaoie/aneie
eioi?iaoeeae no?ai NIA, Oeaio?aeueiie e ainoi/iie Aa?iiu a nia?aiaiiuo
oneiaeyo” 20-25 oaa?aey 1995 a. – Eeaa, 1995.- n.123-124

Ieoaeeaoe A.E. Iiauoaiea yooaeoeaiinoe i?iecaiaenoaa ia iniiaa ioeaiee e
eniieueciaaiey i?iecaiaenoaaiiiai iioaioeeaea // ?aaoee?oaiay ?uii/iay
yeiiiieea: i?iaeaiu, caeiiiia?iinoe ?acaeoea, i?eciaee // Aanoiee OAO.
?392.-1997.- Oa?ueeia. – Iniiaa.-n.234-241.

AIIOAOe?ss

Ieoaeeaoeue A.E. i?aai?caoe?y oa oi?aae?iiy caooiaith ae?yeuei?noth
i?aei?e?inoa. – ?oeiien.

Aeena?oaoe?y ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe
ca niaoe?aeuei?noth 08.02.03. – I?aai?caoe?y oi?aae?iiy, ieaioaaiiy oa
?aaoethaaiiy aeiiii?ee. – Oa?e?anueeee aea?aeaaiee oi?aa?neoao
I?i?noa?noaa ina?oe Oe?a?ie, Oa?e?a, 1998.

Aeena?oaoe?th i?enay/aii i?iaeaiai oaeineiiaeaiiy iaoai?cio caooo
i?iieneiai? i?iaeoeoe?? a oiiaao ?eieiaeo ia?aoai?aiue ia i?eeeaae?
i?iieneiaeo i?aei?e?inoa iaoeiiaoaeoaaiiy Oe?a?ie. A ?iaio?
i?iaiae?ciaai? ?eieia? ia?aaoaeiae a Oe?a?i? oa ?o aieea ia
ae?yeuei?noue caooiaeo i?ae?icae?e?a i?iieneiaeo i?aei?e?inoa.
Aiae?co?oueny no/aniee noai nooi?noue oa iaoiaee ae?yeueiino? caooiaeo
i?ae?icae?e?a. Cai?iiiiiaaii nenoaio eeaneo?eaoe?? oe?eae i?aei?e?inoaa.
Aeyaeaii iniaeeaino? no?aoaa?? ?icaeoeo i?aei?e?inoaa i???ioiaaiiai ia
caoo. Aecia/aii ooieoe?? oa i?noea ia?eaoeiaiai? neoaeae. Cai?iiiiiaaii
iniiai? iai?yiee oaeineiiaeaiiy ae?yeueiino? i?aei?e?inoaa ? caooo
i?iaeoeoe??.

Eeth/ia? neiaa: ?eieia? a?aeiineie, aeiiii?/i? iio?aae, i??i?eoaoi?
iai?yiee, aea?aeaaia ?aaoethaaiiy, no?aoaa?/ia oi?aae?iiy.

AIIIOAOeEss

Ieoaeeaoeue A.E. i?aaiecaoeey e oi?aaeaiea nauoiaie aeayoaeueiinoueth
i?aaei?eyoee. – ?oeiienue.

Aeenna?oaoeey ia iieo/aiea iao/iie noaiaie eaiaeeaeaoa yeiiiie/aneeo
iaoe ii niaoeeaeueiinoe 08.02.03. – I?aaiecaoeey oi?aaeaiey,
ieaie?iaaiea e ?aaoee?iaaiea yeiiiieee. – Oa?ueeianeee ainoaea?noaaiiue
oieaa?neoao Ieienoa?noaa ia?aciaaiey Oe?aeiu, Oa?ueeia, 1998.

Aeenna?oaoeey iinayuaia i?iaeaiai oniaa?oainoaiaaiey iaoaiecia nauoa
i?iiuoeaiiie i?iaeoeoeee a oneiaeyo ?uii/iuo i?aia?aciaaiee ia i?eia?a
i?iiuoeaiiuo i?aaei?eyoee iaoeiino?iaiey Oe?aeiu. A ?aaioa
i?iaiaeece?iaaiu ?uii/iua ia?ano?ieee a Oe?aeia e eo aeeyiea ia
aeayoaeueiinoue nauoiauo iiae?acaeaeia i?iiuoeaiiuo i?aaei?eyoee.
Aiaeece?oaony nia?aiaiiia ninoiyiea, nouiinoue e iaoiaeu aeayoaeueiinoe
nauoiauo iiae?acaeaeaiee. I?aaeeiaeaia nenoaia eeanneoeeaoeee oeaeae
i?aaei?eyoey. Auyaeaii iniaaiiinoe no?aoaaee ?acaeoey i?aaei?eyoey
i?eaioe?iaaiiiai ia nauo. Ii?aaeaeaii ooieoeee e ianoi ia?eaoeiaiaie
neoaeau. I?aaeeiaeaiu iniiaiua iai?aaeaiey oniaa?oainoaiaaiey
aeayoaeueiinoe i?aaei?eyoey e nauoa i?iaeoeoeee.

Eeth/aaua neiaa: ?uii/iua ioiioaiey, yeiiiie/aneea iio?aaiinoe,
i?ei?eoaoiua iai?aaeaiey, ainoaea?noaaiiia ?aaoee?iaaiea, no?aoaae/aneia
oi?aaeaiea.

THE SUMMARY

Mihailets V.K. Organization and management of marketing activity of the
enterprises. – Manuscript.

Thesis for a candidate’s of degree by speciality 08.02.03 — organization
of management, planning and regulation of economy. — Kharkov State
University of Ministry of Education of Ukraine, Kharkov, 1998.

The thesis is devoted to problems of improvement of the mechanism of
sales of industrial production in conditions of market transformations
on an example of the of industrial enterprises of a mechanical
engineering of Ukraine. In work the market reorganizations in Ukraine
and their influence to activity of marketing subsections of the
industrial enterprises were analysed. The states, essence and methods of
activity of marketing subdividings are analyzed. The system of a
classification of the purposes of the enterprise is offered. Details of
the strategy of development of the enterprise oriented on sales are
revealed. Functions and place of a marketing service are determined. The
main directions of improvement of activity of the enterprise and sales
of production are offered.

Key word: the market attitudes (relations), economic needs, priority
directions, government regulation, strategic management.

Ieoaeeaoeue a?oae?e ei?i?eiae/

i?aai?caoe?y oa oi?aae?iiy caooiaith ae?yeuei?noth i?aei?e?inoa

Niaoe?aeuei?noue 08.02.03 -“I?aai?caoe?y oi?aae?iiy, ieaioaaiiy ?

?aaoethaaiiy aeiiii?eith”

aaoi?aoa?ao

aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy

eaiaeeaeaoa aeiiii?/ieo iaoe

A?aeiia?aeaeueiee ca aeione TH.A. Oea/aiei

I?aeienaii aei ae?oeo15.11.98Oi?iao 60o84 1/16Iai?? ion.Ae?oe
ionaoiee.Ianya 1,0 oi.-ae?oe. a?e.Oe?aae 100 i?ei. Cai. ?
424Aaceiooiaii.

310077, i. Oa?e?a, i. Naiaiaee, 4

??ci-OAeO

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