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Моделювання маркетинго-орієнтованого управління виробництвом великого промислового комплексу: Автореф. дис… канд. екон. наук / О.Г. Ремпель, Донец.

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III?NOA?NOAI INA?OE OE?A?IE

AeIIAOeUeEEE AeA?AEAAIEE OI?AA?NEOAO

Ia i?aaao ?oeiieno

OAeE 330.115.658.512

?aiiaeue Ieaenaiae? Aai??oiae/

IIAeAETHAAIIss IA?EAOEIAI-I???IOIAAIIAI

OI?AAE?IIss AE?IAIEOeOAII AAEEEIAI

I?IIENEIAIAI EIIIEAENO

Niaoe?aeuei?noue 08.03.02 – Aeiiii?ei-iaoaiaoe/ia iiaeaethaaiiy

A a o i ? a o a ? a o

aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe

Aeiiaoeuee – 1999

Aeena?oaoe??th ? ?oeiien.

?iaioo aeeiiaii ia eaoaae?? aeiiii?/ii? e?aa?iaoeee Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo I?i?noa?noaa ina?oe Oe?a?ie (i. Aeiiaoeuee).

Iaoeiaee ea??aiee – aeieoi? aeiiii?/ieo iaoe

Aocue Ieeiea A?eai?iae/,

Aeiiaoeueeee aea?aeaaiee oi?aa?neoao

I?i?noa?noaa ina?oe Oe?a?ie,

i?ioani? eaoaae?e iaoaoaoeee oa iaoaiaoe/ieo

iaoiae?a o aeiiii?oe? (i. Aeiiaoeuee)

Io?oe?ei? iiiiaioe : aeieoi? aeiiii?/ieo iaoe, i?ioani?

Caa?iaenueeee Ay/aneaa Aaeaiiae/,

caa?aeoth/ee eaoaae?ith aeiiii?/ii?

e?aa?iaoeee Oa?e?anueeiai aea?aeaaiiai

oi?aa?neoaoo I?i?noa?noaa ina?oe Oe?a?ie,

eaiaeeaeao aeiiii?/ieo iaoe, aeioeaio

Ieaeiee TH??e Oeiio?eiae/,

caa?aeoth/ee eaoaae?ith iaoaiaoeee

oa ia/enethaaeueii? oaoi?ee

Iae??anueeiai aeiiii?ei-aoiai?oa?iiai

?inoeoooa I?i?noa?noaa ina?oe Oe?a?ie,

I?ia?aeia onoaiiaa – ?inoeooo aeiiii?ee i?iieneiaino? IAI Oe?a?ie,
a?aeae?ee i?iaeai oi?aae?iiy ae?iaieoeoaii ? i?iaeai aoaeoeaiiai
aeei?enoaiiy ae?iaie/iai iioaioe?aeo (i. Aeiiaoeuee).

Caoeno a?aeaoaeaoueny 15 a?oaeiy 1999 ?ieo i 14.00 aiaeei? ia can?aeaii?
niaoe?ae?ciaaii? a/aii? ?aaee E 11.051.01 o Aeiiaoeueeiio aea?aeaaiiio
oi?aa?neoao? ca aae?anith: 340015, i.Aeiiaoeuee, aoe. *aethne?ioe?a,
198a, aoae. 101.

C aeena?oaoe??th iiaeia iciaeiieoeny o a?ae?ioaoe? Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo (340055, i.Aeiiaoeuee, aoe.Oi?aa?neoaonueea,
24)

Aaoi?aoa?ao ?ic?neaiee 20 aa?aciy 1999 ?ieo.

A/aiee nae?aoa?

niaoe?ae?ciaaii? a/aii? ?aaee,

e.a.i., aeioeaio Iaa/ei A.N.

CAAAEUeIA OA?AEOA?ENOEEA ?IAIOE

Aeooaeuei?noue aeine?aeaeaiiy. No/aniee noai iaoe?iiaeueii? aeiiii?ee
aaaaoi a /iio aecia/a?oueny e?ecith ae?iaie/i? noa?e, iniiaiith eaieith
yei? ? i?aei?e?inoai. Oiio iaiao?aeii iiaoaeoaaoe iaoai?cie aaeaioaoe??
i?aei?e?inoa aei no/anieo oiia ainiiaea?thaaiiy ? ?ic?iaeoe ?eieiao
eiioeaioe?th ae?iaie/iai iaiaaeaeiaioo. ?eieiaa eiioeaioe?y oi?aae?iiy
caniiaaia ia oiio, ui oi?aae?iiy ? ae?yeuei?noth ainiiaea?thth/iai
noa’?eoo, a i?ioean? yei? a?aeaoaa?oueny oii?yaeeoaaiiy eiai no?oeoo?ieo
aeaiaio?a ia iniia? ?eieiaeo iaoai?ci?a ?aaoethaaiiy ainiiaea?nueeeo
i?ioean?a. A ?eieia?e eiioeaioe?? oi?aae?iiy oe?e? oi?aae?iiy
aecia/athoueny ?ioa?anaie eiie?aoiiai o?oaeiaiai eieaeoeao (a ia
ia?iaeiiainiiaea?nueeeie ?ioa?anaie, i?eoaiaiieie ieaiia?e eiioeaioe??
oi?aae?iiy) ? iaea?aeoaaiee i?eaooie i?ecia/a?oueny ia?aaeon?i aeey
caaeiaieaiiy nioe?aeueieo oa aeiiii?/ieo ?ioa?an?a /eai?a o?oaeiaiai
eieaeoeao ? aeaniee?a iaeia ainiiaea?thth/iai noa’?eoo.

Oaeei /eiii oi?aae?iiy ae?iaieoeoaii noa? iaoeith ? ienoaoeoaii
i?eeiyooy ??oaiue uiaei noai?aiiy eiieo?aioieo ia?aaaa o ?eieiaiio
na?aaeiaeu? ? iiaeieaiiy eiieo?aioieo aa?’???a. A noa?? aeiiii?ee
ae?iaieoeoaa ? oai??? eiieo?aioe?? oe?iei a?aeii? i?aoe? i?ioani?a
Aa?aa?aenueei? oeiee a?ciano Iaeeea A. Ii?oa?a. Aeine?aeaeaiiyi i?iaeai
eiieo?aioe?? caeiathoueny A. E. Aca?a, TH. ?. Ei?iaia, A. TH. THaeaiia,
A. ?. ssno?ainueeee ? ?i.

?icaeoie aeiiii?ee ?eieiai-i?aei?e?iieoeueeiai oeio aeeeeeaa na??th
?aoi?i a oi?aae?ii? ye naiith aeiiii?eith, oae ? ?? iaeaaaeeea?oei
aeaiaioii – ae?iaieoeoaii, a yeeo ia?aaaaa iaaea?oueny ia aeiiii?/iiio
c?inoaiith ye oaeiio, a aoaeoeaiino?, ui aeinyaa?oueny ianaiia?aae
caaaeyee aio/eino? ? oaeaee?e aaeaioaoe?? aei oiia ciai?oiueiai
na?aaeiaeua, ui ci?iththoueny. I?iaeaia iiaeaethaaiiy oi?aae?iiy
ae?iaieoeoaii ia ??cieo aoaiao aeiiii?/iiai ?icaeoeo ?icaoaeiao?oueny o
i?aoeyo I. ?. ?aaiiaa, A. I. Ai?oaia, A. A. Oeo?ae, A. O. Neoi?ea, E. A.
Oaoaainiaa, A. A. Caa?iaenueeiai, TH. A. Eenaiea, A. E. Iao?aiea oa ?i.

No/ania oi?aae?iiy ae?iaieoeoaii iiaeiii aooe ia?eaoeiai-i???ioiaaiei c
oe?ieei aeei?enoaiiyi iiaeaeueieo aeiiii?ei-iaoaiaoe/ieo eiino?oeoe?e.
Ia a?eueoino? i?aei?e?inoa noai?ai? a?aeae?ee ia?eaoeiao, iniiaiith
caaea/ath yeeo noaei aea/aiiy ?eieo. I?e oeueiio iaiao?aeii aeo?eiaoe
oe?e?ni?noue i?ioeano oi?aae?iiy oeyoii ci?ie ooieoe?e ? iiaiiaaaeaiue
on?o ae?iaie/eo no?oeoo?, canoinoaaiiy ia?eaoeiao ye nenoaie oi?aae?iiy,
a ia o oi?i? ?aae?caoe?? aeayeeo eiai ooieoe?e: aiae?c iio?aa,
i?iaiicoaaiiy ?eieo, aea/aiiy oiaa?o. Oiio ia?aia oaia aeine?aeaeaiiy o
aeena?oaoe?? ? aeooaeueiith.

Ca’ycie ?c iaoeiaeie i?ia?aiaie, ieaiaie, oaiaie. Aeena?oaoe?y aeeiiaia
ca iaoa??aeaie aea?aeathaeaeaoii? oaie Aeiiaoeueeiai aea?aeaaiiai
oi?aa?neoaoo “Ainiiaea?nueeee iaoai?ci ae?iaie/eo nenoai”
(?a?no?aoe?eiee iiia? 01920005513).

Iaoa ? caaea/? aeine?aeaeaiiy. Iaoith aeena?oaoe?eii? ?iaioe ? ?ic?iaea
iaoiae?a ? iiaeaeae nenoaie ia?eaoeiai-i???ioiaaiiai oi?aae?iiy
ae?iaieoeoaii, ui ooieoe?iio? a oiiaao ?eieo, ye? aeicaieythoue
i?aeaeueoe ye?noue oi?aae?iiy.

Aeey aeinyaiaiiy aeacaii? iaoe a aeena?oaoe?ei?e ?iaio? ae??oai?
ianooii? caaea/?:

i?iaaaeaii aiae?c ooieoe?iioaaiiy ae?iaie/eo nenoai o no/anieo oiiaao;

aeae?eaii ia?eaoeiai-eia?noe/i? ooieoe?? a oi?aae?ii? ae?iaieoeoaii;

cai?iiiiiaaii eiioeaioe?th iiaoaeiae nenoaie ia?eaoeiai-i???ioiaaiiai
oi?aae?iiy ae?iaieoeoaii;

?ic?iaeaii eiiieaen iiaeaeae ae?iaie/iai aeai?o ??oaiue a oiiaao
?eieiai? eiieo?aioe??;

?ice?eoi iaoai?cie niiaeea/iai aeai?o ia ?eieo, aea?oueny oi?iae?ciaaiee
iien ?ioa?an?a niiaeeaa/?a ? ae?iaiee?a. I?eaiaeyoueny i?aeoiaee aei
aeai?o ia?eaoeiaiaeo ??oaiue a oi?aae?ii? ae?iaieoeoaii i?e aeai??
aeae?a ?aeeaie ? aa??aio?a naaiaiooaaiiy niiaeea/iai ?eieo;

cai?iiiiiaaii no?oeoo?o ?ioaa?iaaii? ?ioi?iaoe?eii? nenoaie oi?aae?iiy
ae?iaieoeoaii ? iniaeeaino? iiaoaeiae iniiaieo ooieoe?iiaeueieo aeie?a.

Iaoeiaa iiaecia. A aeena?oaoe?? aeeiiaii iinoaaeaiiy ? ae??oaiiy
aeooaeueii? caaea/? iiaeaethaaiiy ia?eaoeiai-i???ioiaaiiai oi?aae?iiy
ae?iaie/ith nenoaiith. Io?eiaii oae? iia? iaoeia? ?acoeueoaoe:

eiioeaioe?y iiaoaeiae nenoaie ia?eaoeiai-i???ioiaaiiai oi?aae?iiy
ae?iaieoeoaii, yea a oeaio?? an??? ae?iaie/i-ainiiaea?nueei?
ae?yeueiino? i?aei?e?inoaa noaaeoue ?ioa?ane niiaeeaa/a, ui
ae?aaeathoueny ?eieiaei na?aaeiaeuai;

eiiieaen iiaeaeae ? iaoai?ci?a ae??oaiiy caaea/ oi?aae?iiy ae?iaieoeoaii
c o?aooaaiiyi eiieo?aioieo /eiiee?a, ?eceeo iiaaoaiiy aeaa?oi?nueei?
caai?aiaaiino?, /eiieea /ano, ?ioeyoe?eieo aeo?ao;

iiaeaeue aeai?o iniiaieo iai?yie?a i?aeaeuaiiy eiieo?aioini?iiiaeiino?
i?iaeoeoe??, ui iiaoaeiaaia ia iniia? aiae?co eiieo?aio?a,
ii?iaoeaii-oaoi?/ieo ? aeiiii?/ieo iieaciee?a i?iaeoeoe?? ? aeicaiey?
i?eeiyoe iioeiaeueia ??oaiiy;

iiaeae? niiaeea/i? iiaaae?iee ia ?eieo a caeaaeiino? a?ae aioo??oi?o ?
ciai?oi?o oiia, ui a?aoiaothoue ?ioa?ane niiaeeaa/a ? aeicaieythoue
a?aoiaoaaoe iaaecia/ai? /eiieee.

I?aaeiao ? ia’?eo aeine?aeaeaiiy. I?aaeiaoii aeine?aeaeaiiy a
aeena?oaoe?? ? iiaeaethaaiiy nenoaie ia?eaoeiai-i???ioiaaiiai oi?aae?iiy
ae?iaieoeoaii (IIOA) a oiiaao ?eieiai? eiieo?aioe??. Ia’?eoii
aeine?aeaeaiiy ? nenoaia oi?aae?iiy ae?iaieoeoaii AAO “Iaoaeo?a?eiee
eiia?iao “Acianoaeue”.

Oai?aoe/io ? iaoiaeieia?/io iniiao aeine?aeaeaiiy neeaaeathoue i?aoe?
a?o/eciyieo ? ca?oa?aeieo o/aieo c i?iaeai aeiiii?ei-iaoaiaoe/iiai
iiaeaethaaiiy ooieoe?iioaaiiy ae?iaie/eo nenoai, no/ani?
?ino?oiaioaeuei? iaoiaee oa ?ioi?iaoe?ei? oaoiieia?? i?eeiyooy
oi?aae?inueeeo ??oaiue.

I?aeoe/ia oe?ii?noue ? ?aae?caoe?y ?acoeueoao?a aeine?aeaeaiiy,
io?eiaieo a aeena?oaoe??, iieyaa? a ianooiiiio.

?ic?iaeaiee eiiieaen iiaeaeae oi?aae?iiy ae?iaie/ith nenoaiith aeicaiey?
a oiiaao ianoaa?eueiiai aeiiii?/iiai na?aaeiaeua c o?aooaaiiyi
i?aeneeaiiy eiieo?aioe?? ae?iaeoe iioeiaeuei? ??oaiiy. Aeei?enoaiiy
?acoeueoao?a aeine?aeaeaiiy caaacia/o? i?aeaeuaiiy aio/eino? ?
noaa?eueiino? ieai?a ae?iaieoeoaa, i?aeaeuaiiy eiieo?aioini?iiiaeiino?
i?iaeoeoe??, cieaeaiiy i?aoeaaeo?ao.

Ai?iaaoe?y ?acoeueoao?a aeine?aeaeaiiy. Iniiai? iieiaeaiiy aeena?oaoe??
aeiiia?aeaeeny ? iaaiai?thaaeeny:

ia Ia?o?e Anaoe?a?inuee?e iaoeiai-i?aeoe/i?e eiioa?aioe?? “I?iaeaie
aeiiii?/iiai ?eceeo: aiae?c ? oi?aae?iiy” (i. Ee?a, aeiaoaiue 1998 ?.);

ia O?ao?e Anaoe?a?inuee?e iaoeiai-i?aeoe/i?e eiioa?aioe?? “I?iaeaie
aeiiii?/ii? e?aa?iaoeee” (i. Aeiiaoeuee, o?aaaiue 1998 ?.);

ia iaoeiaeo nai?ia?ao eaoaae?e aeiiii?/ii? e?aa?iaoeee Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo ? ?inoeoooo aeiiii?ee i?iieneiaino? IAI
Oe?a?ie.

I?aeoe/i? ?acoeueoaoe aeena?oaoe?? ?icaeyaeaeeny ia can?aeaiiyo
iaoeiai-oaoi?/ii? ?aaee AAO “IE “Acianoaeue”.

Ioae?eaoe??. Ca iaoa??aeaie aeena?oaoe?? iioae?eiaaii 9 ae?oeiaaieo
i?aoeue caaaeueiei ianyaii 9,3 ae. a., c yeeo iniaenoi aaoi?o iaeaaeeoue
7,4 ae. a.

Ianya ? no?oeoo?a aeena?oaoe??. Aeena?oaoe?y neeaaea?oueny c anooio,
o?ueio ?icae?e?a, aeniiae?a, nieneo e?oa?aoo?e c 120 iaeiaioaaiue,
aeiaeaoe?a ? aeeeaaeaia ia 158 noi??ieao ae?oeiaaiiai oaenoo, yeee
aeeth/a? 9 oaaeeoeue, 29 ?enoie?a.

Aeooaeuei?noue aeine?aeaeaiiy, oe?e?, caaea/? oa iaoeiaa iiaecia
iaa?oioiaai? o anooi?.

A ia?oiio ?icae?e? “Eiioeaiooaeuei? iniiae oi?aae?iiy ae?iaieoeoaii o
?eieia?e aeiiii?oe?” c nenoaiieo iiceoe?e aea?oueny aiae?c
ooieoe?iioaaiiy ae?iaie/eo nenoai, iieacaii ?ieue eiieo?aioe?? oa
noi?ioeueiaaii ia?eaoeiai-eia?noe/i? ooieoe?? a oi?aae?ii?
ae?iaieoeoaii. ?ic?iaeaii i?eioeeiia? iieiaeaiiy iiaoaeiae eiioeaioe??
ia?eaoeiai-i???ioiaaiiai oi?aae?iiy ae?iaieoeoaii:

iniiai? iai?yiee ?icaeoeo ae?iaie/i? nenoaie i?aei?e?inoaa
aecia/athoueny niiaeea/ei ?eieii;

aeinyaiaiiy iaoe a i?ioean? ooieoe?iioaaiiy ae?iaieoeoaa iia’ycaia
aieiaiei /eiii ?c caaeiaieaiiyi anueiai niaeo?o iio?aa niiaeea/iai ?eieo
uiaei ani?oeiaioo i?iaeoeoe??, yea aeionea?oueny, oa aeaeai iineoa;

ia?eaoeiaia? ??oaiiy aecia/athoue eiieo?aioini?iiiaei?noue i?iaeoeoe??,
ui aeionea?oueny ia na?oiaiio ? a?o/eciyiiio ?eieao;

??aaiue eieeaaiue o iiieo? ia i?iaeoeoe?th ? neaiaeii aeey aeai?o
ea?oth/eo aieea?a ? i?iaaaeaiiy ia?eaoeiaiaiai aiae?co
eiieo?aioini?iiiaeiino? i?iaeoeoe??;

eeth/iaei iiiaioii o ia?eaoeiaiaiio aiae?c? iieiaeaiiy ae?iaie/i? o??ie
ia ?eieo eiieo?aio?a ? aea?? iai?yie?a i?aeaeuaiiy
eiieo?aioini?iiiaeiino? i?iaeoeoe?? a ?ic??c? oaoi?/ieo ? aeiiii?/ieo
ia?aiao??a oa iioei?caoe?y aeo?ao ia oe? caoiaee;

??ciiiai?oi?noue ani?oeiaioo (aeeaa?neo?eaoe?y) i?iaeoeoe??, ui
aeionea?oueny, ia iniia? ?ic?iaee iiaeo ae?ia?a, oa?aeoa?enoeee yeeo
aecia/athoueny a ?acoeueoao? ia?eaoeiaiaeo aeine?aeaeaiue iio?aa ?eieo ?
iiaeeeainoae ae?iaieoeoaa;

?aae?caoe?y i?eioeei?a ia?eaoeiai-i???ioiaaiiai oi?aae?iiy ae?iaieoeoaii
(IIOA) ? iiaeeeaith ia iniia? ?ic?iaee ooieoe?iiaeueii? no?oeoo?e
nenoaie aaoiiaoeciaaiiai oi?aae?iiy ia?eaoeiaiaeie iia?aoe?yie ?c
canoinoaaiiyi e?aa?iaoe/ieo i?eioeei?a;

aca?iiiia‘ycaiee ?icaeyae ooieoe?e oi?aae?iiy ae?iaieoeoaii, ia?eaoeiaii
? o?iainaie ? iaiao?aeiith ia?aaeoiiaith noaeiai iieiaeaiiy
i?aei?e?inoaa ia niiaeea/iio ?eieo, oi?ioaaiiy no?aoaa?? iiaaae?iee a
neeaaeieo e?eciaeo neooaoe?yo;

ia?eaoeiai-i???ioiaaia oi?aae?iiy ae?iaieoeoaii nie?a?oueny ia
ooiaeaiaioaeuei? iniiae ???a?o?/iiai oi?aae?iiy ? i?eionea? ?aae?caoe?th
ooieoe?e ocaiaeaeaiiy ? eii?aeeiaoe?? (a i?inoi?iaiio ? /aniaiio
aniaeoao) ??oaiue, io?eiaieo o i?aenenoaiao, ?icoaoiaaieo ia ??cieo
??aiyo ???a?o??;

canoinoaaiiy iao?aaeeoe?eieo oi?i ae?iaie/eo a?aeiinei (e?ceia,
oaeoi?eia oa ?i.), i?eoaiaiieo ?eieia?e nenoai?, iiaeiii caeiyoe o IIOA
a?aeia i?noea ii?yae c iiaeie ?ioi?iaoe?eieie oaoiieia?yie i?aeo?eiee
ia?eaoeiao;

nenoaia ia?eaoeiai-i???ioiaaiiai oi?aae?iiy ae?iaieoeoaii iiaeiia
aoaeoaaoeny c o?aooaaiiyi iaaecia/aieo /eiiee?a ? ia?aaeon?i
eiieo?aioiiai ?eceeo.

Aaeeeee i?iieneiaee eiiieaen – oea ae?iaie/i-aeiiii?/ia nenoaia, yea
neeaaea?oueny c naiino?eieo ae?iaie/eo iaeeieoeue ? aeey yei? aeanoea?
i?aai?caoe?eia, aeiiii?/ia, ae?iaie/i-ainiiaea?nueea ? nioe?aeueia
?aei?noue. Oeiiaei i?aaenoaaieeii aaeeeeo i?iieneiaeo eiiieaen?a ?
iaoaeo?a?eiee eiia?iao “Acianoaeue” – iaeia c iaea?eueo noaa?eueii
i?aoethth/eo i?aei?e?inoa iaoaeo?a?eii? aaeoc? Oe?a?ie.

Aaeeeee i?iieneiaee eiiieaen iaoiiaeth? aeieeiaiiy i?eioeeiiai iiaeo
ae?iaie/eo caaea/ o ca’yceo c eiieo?aioiith ai?ioueaith ca ?eiee caooo
i?iaeoeoe?? ? ?ano?ni? ?eiee. Eia?ea ?eieiaeo oiia, iniiaiei ?oo?eiei
/eiieeii yei? ? eiieo?aioe?y, aeiaaa? ?ic?iaee ? ae??oaiiy ae?iaie/eo
i?iaeai, ui caaacia/othoue i?aeo?eiaiiy oa i?aeaeuaiiy
eiieo?aioini?iiiaeiino? i?iaeoeoe??, yea aeionea?oueny ia ?eieo. ?eieia?
naaiaioe i?iaeoeoe?? eiia?iaoo aeeth/athoue e?a?ie Aeeaeiueiai ?
Aeaeueiueiai ca?oa?aeaey, niiaeeaa/?a Oe?a?ie.

A ae?oaiio ?icae?e? “Iiaeaethaaiiy ae?iaie/iai aeai?o a oiiaao ?eieiai?
eiieo?aioe??” iaaaaeai? caaaeueia iinoaaeaiiy ? iaoaiaoe/i? iniiae
ae??oaiiy caaea/ ae?iaie/iai aeai?o. ?ic?iaeaii iiaeae? oa iaoai?cie
ae??oaiiy caaea/ oi?aae?iiy ae?iaieoeoaii a oiiaao ?eieiai?
eiieo?aioe??, iiaeae? ae?iaie/iai aeai?o a oiiaao ?ioeyoe?? ?
ia??aiiaaaeieo neooaoe?yo.

Ca?aeii caaaeuei?e oai??? ?ic??ciythoue aeineiiaeo ? iaaeineiiaeo
eiieo?aioe?? ? a?aeiia?aeiee ?i aea?? ??oaiue, ui iathoue niaoeeo?/i?
i?iyae ia aeiaai/aniiio ? ei?ioei/aniiio i?ii?aeeao /ano. ?icaeyiooi
i?aeoiaee aei ae?iaie/iai aeai?o a oiiaao aeineiiaei? ? iaaeineiiaei?
eiieo?aioe??.

O ae?iaie/eo nenoaiao ?iciianthaeaeai? iaoai?cie aeai?o ia iniia?
ae?iaie/i? ooieoe??, yeo a oiiaao ?eieiai? eiieo?aioe?? iiaeia iienaoe
nenoaiith ??aiyiue:

,

aea oj – ianya ae?iaieoeoaa j-ai i?iaeoeoo;

(j – eiieo?aioiee ?ecee ae?iaieoeoaa j-ai i?iaeoeoo;

pj – oe?ia iaeeieoe? j-ai i?iaeoeoo;

xij – aeo?aoe i-ai ae?iaie/iai ?ano?no ia aeione iaeeieoe?
j-ai ?ano?no.

Aeioiae D ae?iaie/i? o??ie a iaaiiio /aniaiio ia??iae? aecia/a?oueny
aaee/eiith (P, y), aea P=(p1,p2,…,pm) – aaeoi? ?eieiaeo oe?i;
y=(y1,y2,…,ym) – aaeoi? ianya?a ae?iaieoeoaa i?iaeoeoe??.

Eiieo?aioiee ?ecee (j([0,1] aecia/a? n?iaenoai ae?iaie/eo ooieoe?e
(?en.1). Ooo i?e (j1 ia?ii oiiae aeineiiaei? ?eieiai? eiieo?aioe??, eiee
i?iiiceoe?y i?iaeoeoo ia caeaaeeoue a?ae oe?ie. A ?ioeo aeiaaeeao aieea
oe?iiaiai /eiieea iineeth?oueny.

Aeo?aoe N i?aei?e?inoaa aeeth/athoue iino?eio C0 e ci?iio Cp neeaaeia?
oa o ae?iaieoeoa? iaeeieoe? j-ai i?iaeoeoo ae?aaeathoueny ooieoe??th
aeo?ao:

.

– ci?ii? aeo?aoe i-ai ?ano?no ia iaeeieoeth j-ai i?iaeoeoo. Aaee/eia
C0 ? iino?eiith ia ?aeaaaioiiio ia??iae? e o cia/i?e i??? aieeaa? ia
nooi?iue aaccaeoeiaino? oa o?iainiai? noaeino? i?aei?e?inoaa. A
a?eueoino? aeiaaee?a ooieoe?y Cj ? aaeaeeoeaiith:

cj=c0j+c1j yj+c2j yj+…+cnj yj .

?enoiie 1. N?iaenoai ae?iaie/eo ooieoe?e

c o?aooaaiiyi eiieo?aioiiai ?eceeo

I?eaooeii p i?aei?e?inoaa ? ??cieoey i?ae io?eiaiei aeioiaeii D ?
aeo?aoaie ae?iaieoeoaa C:

P=D-C

aai

.

, ui aeo?a/athoueny, aeaiee ae?ac ia? aeaeyae:

.

Iniiaia iaoa i?aei?e?inoaa iieyaa? a iaenei?caoe?? i?eaooeo oeyoii
?aoe?iiaeueiiai aeei?enoaiiy ?ano?n?a:

P(max.

aeo?ao, ui iaeaaeeoue ia iaaaoeaiiio i?oaioo

.

I?e ei?ioeino?ieiaiio i?ii?aeeo iaiao?aeii a?aoiaoaaoe e?i?oe ia ianyae
?ano?n?a, ui aeo?a/athoueny, ye? iiaeia i?aaenoaaeoe oi?iaeueii
nenoaiith ia??aiinoae:

Aeey ioe?iee eiieo?aioini?iiiaeiino? i?iaeoeoe?? i?iaiaeeoueny
aeine?aeaeaiiy iio?aa niiaeeaa/?a ? aeiia ?eieo. Oiaa? i?aaenoaaey?
?ioa?an aeey niiaeeaa/a, yeui a?i ia? iaa?? a?aeiia?aeieo ia?aiao??a.
Iaei??th c oiia aeai?o oiaa?o niiaeeaa/ai ? ca?a (aai i?i?iaeueia
a?aeoeeaiiy) eiai oaoi?/ieo ? aeiiii?/ieo ia?aiao??a c oiiaieie
oa?aeoa?enoeeaie iio?aae, ui i?iaiico?oueny.

Iiiaeeia oaoi?/ieo ia?aiao??a, ui aeei?enoiaothoueny i?e aiae?c?
eiieo?aioini?iiiaeiino?, oi?iothoue ia?aiao?e i?ecia/aiiy (aeanoeaino?
oiaa?o, iaeano? eiai canoinoaaiiy ? ooieoe??), a?aiiii?/i? ? anoaoe/i?
ia?aiao?e. Aaeeea cia/aiiy niiaeeaa/ iaaea? aa?oino? ? oa?aeoa?enoeeai
oiaa?o: oe?ia i?eaeaaiiy, aeo?aoe eiai niiaeeaaiiy (a i?ioean?
aenieoaoaoe??). Aeiiii?/i? ia?aiao?e i?iaeoeoe?? iiaeii? a?aeiia?aeaoe
aeiiii?/iiio ??aith niiaeeaa/?a naaiaioo ?eieo, ia yeiio i?iaeoeoe?y
?aae?co?oueny. C iaoith i?aeaeuaiiy ??aiy eiieo?aioini?iiiaeiino? nai??
i?iaeoeoe?? ae?iaiee ?ic?iaey? caoiaee ia iniia? ia?eaoeiaiaiai aiae?co
?eieo.

Iiaeaeue aeai?o iniiaieo iai?yie?a i?aeaeuaiiy eiieo?aioini?iiiaeiino?
i?iaeoeoe??. ?ic?iaeaia iiaeaeue caaacia/o? aea?? iaee?aueo iai?yie?a
?iciiae?eo iaiaaeaieo eioo?a ia iie?ioaiiy i?aai?caoe?eii-oaoi?/ieo ?
aeiiii?/ieo ia?aiao??a i?iaeoeoe?? ia ?eieiaiio naaiaio?. Iiaeaeue
i?aaenoaaeaia o oi?i? caaea/? iae?i?eii? iioei?caoe??. Aeey ??
?aae?caoe?? ?ic?iaeaiee aa?enoe/iee aeai?eoi.

– i?iaeoeoe?y e-ai naaiaioo, ui eiieo?o? c j-i aeaeii i?iaeoeoe??
o??ie. Iaoaiaoe/ii caaea/o i?aaenoaaeaii a oaeiio aeaeyae?:

.

-ai aeaeo i?iaeoeoe?? ?ic?aoiaothoueny ca oi?ioeaie:

,

,

.

Iaoai?ci canoinoaaiiy ??oaiiy uiaei ?icoe?aiiy ae?iaie/eo iiooaeiinoae,
aecia/a?oueny iaeaooi?ie o?iainiaeie iioieaie ia iniia? i?iaiicoaaiiy ?
aeeneiiooaaiiy. Cae/aeii i?aei?e?inoai ia? aeae?eueea aa??aio?a
?icoe?aiiy ae?iaieoeoaa. I?iaiic iaeaooiueiai i?eaooeo caeaaeeoue a?ae
ianooaao ? oa?i?i?a ?icoe?aiiy iiooaeiinoae eiaeiei eiieo?aioii, ui
iia’ycaia ia?aaeon?i c iaaecia/ai?noth iaeaooi?o oaiaeaioe?e a iaeano?
oaoiieia?e oa ??aiy iiieoo ia i?iaeoeoe?th. Ine?eueee aeania ??oaiiy
i?aei?e?inoaa a?aeiinii aeiaeaoeiai? e?eueeino? iiooaeiinoae iiaea
aieeaaoe ia iiaaae?ieo eiieo?aio?a, eiaeiee c aa??aio?a aeai?o iiaeiai
aiae?coaaoeny a eiiieaen? c iiaaae?ieith eiieo?aio?a.

Eiieo?aioiee aea??. Eiieo?aioi? iiceoe?? ae?iaie/iai i?aei?e?inoaa “E”,
a oaeiae /anoea ?eieo ? ??aaiue i?eaooeo aecia/athoueny oei, iane?eueee
aoaeoeaii aiii i?ioeae?? eiieo?aioiei neeai S (?en. 2): S1 – iiaei
eiieo?aioai, ui aeioneathoue aiaeia?/i? oiaa?e; S2 – iiya?
oiaa??a-cai?iiee?a; S3 – aieeao iinoa/aeueiee?a ?ano?n?a; S4 – aieeao
niiaeeaa/?a.

I?ioeae??th iiya? ia ?eieo iiaeo eiieo?aio?a ? ianooii? /eiieee: S11 –
iecueeee ??aaiue aeo?ao o ca’yceo c ianooaai?noth ? ae?iaie/ei
aeina?aeii, iaaeinyaeieie iioaioe?eiei eiieo?aioai; S12 –
aeeoa?aioe?aoe?y i?iaeoeoe?? c iaaeaiiyi ?e oi?aiaeo ia?ie; S13 –
iio?aaa o o?iainiaiio eai?oae?, iaaeinyaeia /anoi iiaei eiieo?aioai; S14
– aeo?aoe ia?ai???ioaoe??, iia’ycai? c iaoeiaeie i?iaeoieie ?ic?iaeaie
iiaiai i?iaeoeoo, ia?ai?aeaioiaeith ia?niiaeo, ci?iith iinoa/aeueiee?a
?ano?n?a oa ?i.; S15 – noai?aiiy iiai? nenoaie eaiae?a ?iciiae?eo; S16
– ciai?oiy iie?oeea, yea ia?aoeiaeaea? i?iieeiaiith ia ?eiie ie?aieo
eiieo?aio?a.

?enoiie. 2. Eiieo?aioi? neee o??ie

Eiieo?aioe?y c aieo niiaeeaa/?a ae?aaea?oueny ianooiieie oiiaaie: oe?ia
i?iaeoeoe??; ye?noue i?iaeoeoe??; na?a?nia ianeoaiaoaaiiy i?e iieoioe?
oa aenieoaoaoe??; eiioeaio?iaai?noue a?oie niiaeeaa/?a; nooi?iue
aaaeeeaino? i?iaeoeoe??; ae?aiacii (oi?aa?naeuei?noue) canoinoaaiiy
i?iaeoeoe??; ??aaiue ?ioi?iiaaiino? niiaeeaa/?a.

Aeai?, ui ae?aaeathoue aca?iica’ycie ia?oeo aeaio /eiiee?a, iiaeooue
aooe i?aaenoaaeai? o aeaeyae? aei/ii? iao?eoe?:

,

?yaeeaie yei? ?: 1 – aeniea oe?ia, 2 – iecueea oe?ia; a noiaioeyie: 1 –
iecueea ye?noue, 2 – aeniea ye?noue.

– ?ic?aooiie oaeaeei), M – aeo?aoe ia ia?eaoeia (H – iecuee?, C –
na?aaei?, B – aenie?).

Oaeoe/i? aeai? iathoue ianooiiee aeaeyae:

.

Ooo a iicia/eao aeaiaio?a ia?oa e?oa?a aeaco? iieaciee, a ae?oaa – eiai
??aaiue (aai ci?io) ca?aeii iaaaaeaieo aeua iicia/ie.

I???iooth/enue ia oe? aeai? ae?iaie/a i?aei?e?inoai iiaea ?iaeoe
no?aoaa?/iee aea??. Iniiai? eiieo?aioi? ae?? i?aei?e?inoaa a?ae aieeao
niiaeeaa/?a ianooii?: S41 – naaiaiooaaiiy ?eieo; S42 – cieaeaiiy oe?ie;
S43 – i?aeaeuaiiy yeino?; S44 – ?aeeaia; S45 – iie?auaiiy na?a?niiai
ianeoaiaoaaiiy.

Caaino?eoe eiieo?aioe?th ia ?eieo iiaea iiyaa oiaa??a-cai?iiee?a, ye?
oaeiae aoaeoeaii caaeiaieueiythoue iio?aae. A oeueiio aeiaaeeo
i?aei?e?inoai cae?enith? ianooii? iaoiaee aieeao: S21 – cieaeaiiy oe?ie,
oiaoi i?iaaaeaiiy oe?iiai? eiieo?aioe??, yea ciooo? niiaeeaa/a ?iaeoe
aea?? i?ae ye?noth ? oe?iith i?iaeoeoo; S22 – aeoea?caoe?y ?aeeaie
i?iaeoeoe?? i?aei?e?inoaa.

O i?ioean? eiieo?aioe?? i?aei?e?inoai aaaea aeiiii?/io ai?ioueao c
iinoa/aeueieeaie ?ano?n?a. Neeuei? eiieo?aioe-iinoa/aeueieee oeniooue ia
i?aeaeuaiiy oe?ie ia ?ano?ne, eiiieaeooth/? ae?iae, cieaeaiiy yeino?
i?iaeoeo?a, ui iinoaaeythoueny. O i?ioeaaao oeueiio i?aei?e?inoai iiaea
aeei?enoaoe ianooii? iaoiaee: S31 – iioeiaeueiee aea?? iinoa/aeueiee?a
?ano?n?a c o?aooaaiiyi eiieo?aioiiai ?eceeo; S32 – iioeiaeueiee aea??
iiiaieeaoo?e iaoa??aeueieo ?ano?n?a, ye? iioe?youe iaeanoue
aca?iicai?iiino?; S33 – ?aaoethaaiiy caian?a ?ano?n?a (iniaeeai a
ia??iae i/?eoaaii? ?ioeyoe??).

Iiaeaethaaiiy ?icoe?aiiy ae?iaieoeoaa o??iaie-eiieo?aioaie. Iaoai?ci
canoinoaaiiy ??oaiiy a?aeiinii ?icoe?aiiy ae?iaie/eo iiooaeiinoae
aecia/a?oueny iaeaooi?ie o?iainiaeie iioieaie ia iniia? i?iaiicoaaiiy ?
aeeneiiooaaiiy. Cae/aeii i?aei?e?inoai ia? aeae?eueea aa??aio?a
?icoe?aiiy ae?iaieoeoaa. I?iaiic iaeaooiueiai i?eaooeo caeaaeeoue a?ae
ianooaao ? oa?i?i?a ?icoe?aiiy iiooaeiinoae eiaeiei eiieo?aioii, ui
ca’ycaia ianaiia?aae c iaaecia/ai?noth iaeaooi?o oaiaeaioe?e a iaeano?
oaoiieia?e ? ??aiy iiieoo ia i?iaeoeoe?th.

Aeaiaioe i?ioeano iiaeaethaaiiy ??oaiiy i?i ?icoe?aiiy ae?iaieoeoaa c
o?aooaaiiyi iiaaae?iee eiieo?aio?a iieacai? o aeaeyae? noaie ia ?en. 3.
Ia?oei aoaiii ? aecia/aiiy aa??aio?a aeai?o, ?aaeueieo aeey
i?aei?e?inoaa. Ine?eueee aeania ??oaiiy i?aei?e?inoaa uiaei aeiaeaoeiai?
e?eueeino? iiooaeiinoae iiaea aieeaaoe ia iiaaae?ieo eiieo?aio?a,
eiaeiee c aa??aio?a aeai?o iiaeiai aiae?coaaoeny a eiiieaen? c
iiaaae?ieith eiieo?aio?a.

?enoiie. 3. Noaia i?eeiyooy ??oaiiy i?i ?icoe?aiiy

ae?iaieoeoaa o??iaie-eiieo?aioaie

?ic?iaeaoe aa??aioe aeai?o ?1, i?aei?e?inoai aeae? iiaeiia c?iaeoe
i?iaiic ??aiy iiieoo, aa?oino? ?ano?n?a ?2 ? oaoiieia?? a iaeaooiueiio
?3. Aeae? i?aei?e?inoai ?iaeoue i?iaiic ?4, yeei /eiii ? eiee eiaeiee
eiieo?aio noai?th? aeiaeaoeia? iiooaeiino?. Ae?? eiieo?aio?a, i?e?iaeii,
aecia/athoueny ?oi?ie /aeaiiyie iaeaooi?o aeo?ao, iiieoo ? oaoiieia??.
Ianooiiei aoaiii aeaiiai i?ioeano ? ii??aiyiiy iiaaae?iee i?aei?e?inoaa
? eiieo?aio?a ?5 c iaoith io?eiaoe oyaeaiiy i?i noeoiio iiooaei?noue ?
i/?eoaaiee ??aaiue iiieoo ia naaiaioao ?eieo. Oea aeanoue iiaeeea?noue
ioe?ieoe a?ioia? iioiee a?ae aeiaeaoeiaeo iiooaeiinoae ?6. Aanue i?ioean
iaiao?aeii aeae? ?aoaeueii i?iaiae?coaaoe (aoai ?7) c iaoith
oii?yaeeoaaiiy ae?e. sseui aeyaeoueny, ui iaeei c eiieo?aio?a
a?aeiiaeoueny a?ae aaaaeaiiy aeiaeaoeiaeo iiooaeiinoae, oi aiae?c
iaiao?aeii a?aeei?eaoaaoe, aeiionoeaoe i?e oeueiio, ui eiieo?aio aoaea
ia?iuoaaoe iiooaeiino? i?ci?oa. Iiaeaethaaiiy i?ioeano ?icoe?aiiy
iiooaeiinoae ? neeaaeiei ? ia?aaeaa/a? aaaaoi ?ic?aooie?a. Iaeiae oeae
i?ioean aeanoue i?aei?e?inoai iiaeeea?noue ia?aaeaa/aoe iane?aeee
?icaeoeo ae?iaieoeoaa, a oaeiae aeyaeyoe niiniae iiaa?iooe ?o aeey nai??
ei?eno?. A?aei?ii?noue o a?aeiioaii? aei ?eceeo ? o o?iainiaeo
iiaeeeainoyo i?aei?e?inoa ni?eythoue oii?yaeeoaaiith i?ioeano.
I?aei?e?inoaa, noeeuei? aei ?eceeo, ui iathoue aaaaoi iayaieo a?ioae ? c
aenieeie no?aoaa?/ieie noaaeaie, aeaa?ooue iiceoeaia ??oaiiy, oiae? ye
a?eueo?noue caeiooue ae/?eoaaeueio iiceoe?th.

Iiaeaeue aeai?o o?iainiaeo ??oaiue caaacia/o? aeinyaiaiiy iioeiaeueiiai
?acoeueoaoo c o?aooaaiiyi ianoaa?eueiino? ciai?oiueiai na?aaeiaeua
(?ioeyoe??), eiieo?aioiiai ?eceeo ? ?eceeo iiaaoaiiy aeaa?oi?nueei?
caai?aiaaiino? eiio?aaaioaie ii iinoa/aiiyi.

A o?aoueiio ?icae?e? “Iaoiaee ae??oaiiy caaea/ ia?eaoeiai-i???ioiaaiiai
oi?aae?iiy ae?iaieoeoaii” ?icaeyioo? ieoaiiy niiaeea/iai aeai?o,
aea?oueny e?euee?nia ae?aaeaiiy ?ioa?an?a ae?iaiee?a ? niiaeeaa/?a ia
?eieo, iaoiaee naaiaiooaaiiy niiaeea/iai ?eieo.

A oiiaao iacaaeainiaaiiai ?eieo ia?eaoeia ?icaeyaea?oueny ye nenoaia
aeioe?eueii? i?aai?caoe?? ae?iaieoeoaa. Ae?aiacii aeiiii?/ieo yaeu,
aeeth/aieo aei ia?eaoeiaiai? ae?yeueiino?, ci?ith?oueny a?ae ?icaeyaeo
aocueeioaoiieia?/ieo ieoaiue iiaaae?iee ae?iaiee?a i?e caoo? i?iaeoeoe??
(oe?iiooai?aiiy, ?aeeaia, i?aai?caoe?y ia?aae? caooo oa
i?neyi?iaeaaeiiai ianeoaiaoaaiiy, oiui) aei iaaeaiiy ia?eaoeiao noaoono
ye?nii iiai? oi?ie i?aai?caoe?? ae?iaieoeoaa. ?iciianthaeaeaia aeoiea
i?i oa, ui ia?eaoeia ea?o? ae?iaieoeoaii.

Aea/aiiy ia’?eoeaieo /eiiee?a ?eieo, iiaaae?iee niiaeeaa/?a ia ?eieiaeo
naaiaioao i?eaiaeeoue aei iaiao?aeiino? aeyaeaiiy ia?niaeoeaieo
iiaeeeainoae ci?ie ianya?a ? iiiaieeaoo?e a?oie oiaa??a, ui
aeine?aeaeo?oueny, a oaeiae anoaiiaeaiiy iciae, ye? aecia/athoue
e?euee?ni? ? ye?ni? iieacieee iiieoo ia oeth i?iaeoeoe?th. Iaoeiao
iniiao ia?eaoeiao iiaeiai neeaaeaoe nenoaiiee aiae?c ae?iaie/eo
i?ioean?a ? niiaeea/iai aeai?o ??ciiaeaeo oiaa??a, ui aeine?aeaeo?oueny.
Ieaioaaiiy oi?aae?iiy ae?iaieoeoaii iiaeiii caaacia/oaaoe no?eeee oa
aeiiii?/ii aei?aaaeaiee caoo i?iaeoeoe??, ui aeionea?oueny.

Iiaeaethaaiiy aca?iiae?? niiaeeaa/?a ? iinoa/aeueiee?a aeicaiey?
yeiaee?aua a?aooaaoe aca?ii? ?ioa?ane ? aei i?i?ioio caanoe iiaeeea?
ao?aoe.

Iiaeae?, ui ?icaeyaeathoue niiaeeaaiiy iaaiiai oiaa?o, eeaneo?eothoueny
ca aeaeii iniiaiiai aecia/aeueiiai /eiieea: aeioiae, /eiieee
nioe?aeueii-aeaiia?ao?/iiai ieaio, iiaea, /eiieee ineoieia?/iiai
oa?aeoa?o, cae/ee, oiui. A na?oia?e i?aeoeoe? ?icaeioo? oae? i?aeoiaee
aei aea/aiiy niiaeea/iai aeai?o:

aeiiii?/iee i?aeo?ae, ui i?eionea? oai?aoe/iee aiae?c iiieoo, a iniia?
yeiai eaaeeoue eiioeaioe?y ?aoe?iiaeueiiai aeai?o, ui anoaiiaeth?
caeaaei?noue iiieoo ? ia’?eoeaieo aeiiii?/ieo e?eoa???a (oe?ia, aeioiae,
?io.);

oai??y niiaeea/i? iiaaae?iee ia iniia? iaoiae?a ? niinia?a ineo?/iiai
aieeao (iai?eeeaae, ?aeeaie).

Niiaeea/a iiaaae?iea ?icaeyaea?oueny a caeaaeiino? a?ae aeayeeo
ciai?oi?o ? aioo??oi?o /eiiee?a, i?eoaiaiieo eiie?aoiiio noa’?eoo
aeai?o: iiaeaeue aeai?o ii i/?eoaai?e cia/eiino?, yea i?eionea?, ui
niiaeeaa/ iaaea? iaaio aaao nai?io oyaeaiith i?i eiie?aoiee oiaa? ?
cia/ei?noue ie?aieo iciae; iiaeaeue aeai?o ia iniia? ii??aiyeueii?
ia?aaaae, yea nie?a?oueny ia ni?anoaaeaiiy aeanoeainoae ia?aiiai oiaa?o
c aeayeei i?iaeoeoii, ui a?aeiia?aea? iiaiiio caaeiaieaiith iio?aa,
eaeneeia?ao?/ia iiaeaeue aeai?o, yea i?eionea? ?aiaeoaaiiy niiaeeaa/ai
aeanoeainoae oiaa?o a ii?yaeeo ?oiuei? cia/eiino? oa iiaeaeue aeai?o a
neooaoe?? c ?eceeii, i?eoaiaiiiio no/ani?e aeiiii?oe?.

A ?eieiaeo oiiaao ainiiaea?thaaiiy ? caaino?aiiy eiieo?aioe?? iaiao?aeia
??cea i?aeaeuaiiy ?ioaeaeooaeueii? aeoeaiino? ae?iaie/iai ia?niiaeo
oi?aae?iiy. Iaeiei c ia?niaeoeaieo iai?yie?a ooo ? ?icaeoie
?ino?oiaioaeueieo cania?a o i?ioeaaeo?ao aeai?o ??oaiue: noai?aiiy
aaoiiaoeciaaieo ?iai/eo i?noeue (A?I), ai?iaaaeaeaiiy nenoai i?aeo?eiee
i?eeiyooy ??oaiue (NII?) iaiaaeaea?aie o neeaaeieo ? neaaino?oeoo?iaaieo
neooaoe?yo, ?ic?iaea ??ciiiai?oieo ?ioaa?iaaieo nenoai (?N), aenia?oieo
nenoai (AN), ?ioaeaeooaeueieo nenoai, aaoiiaoeciaaieo nenoai aenia?oiiai
ioe?ithaaiiy (ANAI), oiui. Iiaei aoaiii iiaeia iacaaoe ca?ac ia?ao?ae
aei no/anieo ?ioi?iaoe?eieo oaoiieia?e ? ?icaaeoaeaieo ia?aae aeaieo. A
o?aoueiio ?icae?e? iaaaaeai? caaaeueia no?oeoo?a ae?iaie/iai aeai?o,
aeie oi?ioaaiiy aeo?aeii? iiiaeeie aeueoa?iaoea, aeei?enoaiiy aenia?oieo
nenoai ? a?aeiii? a na?o? ?ioaa?iaaii? nenoaie R/3. I?aeeeth/aiiy aei
?ioaa?iaaii? nenoaie aenia?oieo nenoai ? iiooaeii? i?eeeaaeii? nenoaie c
ooieoe?yie eiie?aoiiai ei?enooaa/a aeicaiey? ae??oeoe aaaaoi i?iaeai,
ye? aeieeathoue.

INIIAI? AENIIAEE AeENA?OAOe??

1. Aiae?c ooieoe?iioaaiiy ae?iaie/eo nenoai aeicaieea aeae?eeoe ?oi?
oa?aeoa?i? ?ene ? i?aeoiaee aei i?aeaeuaiiy aoaeoeaiino? oi?aae?iiy.
Nenoaia oi?aae?iiy ae?iaieoeoaii ?icaeyaea?oueny ye aaaaoinooi?i/aoa
???a?o?/ia nenoaia, ui ia? i?inoi?iaee ? /aniaee aniaeoe i?aai?caoe??.
Aea?oueny aiae?c oi?aae?iiy ae?iaieoeoaii aaeeeiai i?iieneiaiai
eiiieaeno ? i?eioeeiiai iiaeo ae?iaie/eo caaea/, ui aeieeathoue i?e
oeueiio, a ca’yceo c eiieo?aioiith ai?ioueaith ca ?eiee caooo
i?iaeoeoe?? ? ?ano?ni? ?eiee.

2. I?iaiae?ciaaii ia?eaoeiai-eia?noe/i? ooieoe?? a oi?aae?ii?
ae?iaieoeoaii ?eieiaiai oeio ? aecia/aii iniiai? aeiiae. Aea?oueny
oa?aeoa?enoeea ? noa?a canoinoaaiiy iaea?eueo ?iciianthaeaeaieo
eia?noe/ieo nenoai.

3. ?ic?iaeaii eiioeaioe?th iiaoaeiae nenoaie ia?eaoeiai-i???ioiaaiiai
oi?aae?iiy ae?iaieoeoaii, i?eioeeiia? iieiaeaiiy yei? iai?aaeai? ia
caaeiaieaiiy anueiai niaeo?o iio?aa ?eieo, caaacia/aiiy
eiieo?aioini?iiiaeiino? i?iaeoeoe??, ui aeionea?oueny, oi?ioaaiiy
no?aoaa?? iiaaae?iee a neeaaeieo e?eciaeo neooaoe?yo. Aca?iiiia‘ycaiee
?icaeyae ooieoe?e oi?aae?iiy ae?iaieoeoaii, ia?eaoeiaii ? o?iainaie ?
iaiao?aeiith ia?aaeoiiaith noaeiai iieiaeaiiy ae?iaie/i? o??ie ia
niiaeea/iio ?eieo.

4. ?ic?iaeaii eiiieaen iiaeaeae ae?iaie/iai aeai?o ??oaiue a oiiaao
?eieiai? eiieo?aioe??. Iaoai?ci aeai?o ia iniia? ae?iaie/i? ooieoe??
i?noeoue eiieo?aioiee ?ecee ae?iaieoeoaa i?iaeoeoe??. Iaaaaeaii
iniaeeaino? iinoaaeaiiy caaea/? ia aeiaai/aniiio ? ei?ioei/aniiio
i?ii?aeeao.

Iiaeaethaaiiy caaea/ ae?iaie/iai aeai?o c o?aooaaiiyi ?ioeyoe?eieo
aeo?ao aeicaiey? ?aaaoaaoe ia ?eieia? neooaoe?? oeyoii iaiaa?oaaiiy
ianyaaie ? iiiaieeaoo?ith i?iaeoeoe??, ?ano?niei caaacia/aiiyi.
Iaieaoini?iiiaei?noue niiaeeaa/?a i?iaeoeoe?? a?aoiao?oueny
eiao?oe??ioii ?eceeo iiaaoaiiy aeaa?oi?nueei? caai?aiaaiino?.

Iiaeaeue aeai?o iai?yie?a i?aeaeuaiiy eiieo?aioini?iiiaeiino?
i?iaeoeoe?? caaacia/o? aea?? iaee?aueo iai?yie?a ?iciiae?eo iaiaaeaieo
eioo?a i?aei?e?inoaa ia iie?auaiiy oaoi?/ieo ? aeiiii?/ieo ia?aiao??a
i?iaeoeoe?? ia ?eieiaiio naaiaio?.

5. ?ice?eaathoueny iaoai?cie aeiiii?/ii? iiaaae?iee niiaeeaa/?a ia ?eieo
ia iniia? i/?eoaaii? cia/eiino? ? a neooaoe?? c ?eceeii. I?eaiaeeoueny
oi?iae?ciaaiee iien ?ioa?an?a niiaeeaa/?a ? ae?iaiee?a.

O aeaeyae? no?oeoo?ii-eia?/ii? iiaeae? ca aeiiiiiaith i?inoi?o
a?aeiioaiue iienaiee ?aeeaiiee i?ioean. Ia iniia? a?aeiia?aeieo
a?aeiioaiue ia?aaaae aeaiaio?a ?aeeaie canoiniao?oueny
e?eoa??aeueii-aeno?ai?caoe?eiee i?aeo?ae aei aeai?o aeae?a ?aeeaie.
Aea?? aa??aioo naaiaiooaaiiy niiaeea/iai ?eieo cae?enith?oueny ia iniia?
a?aeiioaiue aea?aaeaioiino? ? ii?yaeeo.

6. Cai?iiiiiaaii no?oeoo?o ?ioaa?iaaii? ?ioi?iaoe?eii? nenoaie
oi?aae?iiy ae?iaieoeoaii, yea aeicaieeoue aeei?enoaoe aaaaoee a?naiae
?ic?iaie uiaei iaoiae?a ? iiaeaeae aeai?o ??oaiue o ae?iaieoeoa?.

7. Aeiiii?/iee aoaeo a?ae ai?iaaaeaeaiiy iaoiae?a ae?iaie/iai aeai?o,
?icaeyiooeo a aeena?oaoe?? ia eiia?iao? AAO “IE (Acianoaeue(, neeaa 1280
oen. a?a.

NIENIE IIOAE?EIAAIEO ?IA?O, A ssEEO A?AeIA?AAEAI?

INIIAI? ?ACOEUeOAOE AeENA?OAOe??

Aocue I. A., ?aiiaeue A. A. Iiaeaee?iaaiea i?iecaiaenoaaiiiai auai?a a
oneiaeyo ?uii/iie eiieo?aioeee. – Aeiiaoee, EYI IAI Oe?aeiu, 1998. – 39
n. Iiooea/ai aeeiiaii iiaeaethaaiiy caaea/ aeai?o iai?yie?a i?aeaeuaiiy
eiieo?aioiiai ??aiy i?iaeoeoe??.

?aiiaeue A.A. Eiioeaioeey iino?iaiey nenoaiu ia?eaoeiai-i?eaioe?iaaiiiai
oi?aaeaiey i?iecaiaenoaii // Iiaeaee oi?aaeaiey a ?uii/iie yeiiiieea.
Aui.2. – Aeiiaoee, AeiiAO,1999. – n.187-193.

?aiiaeue A. A. Iiaeaee?iaaiea iai?aaeaiee iiauoaiey eiieo?aioinii-
niaiinoe i?iaeoeoeee / Iaoa??aee O?aouei? Anaoe?a?inueei?
iaoeiai-i?aeoe/ii? eiioa?aioe?? “I?iaeaie aeiiii?/ii? e?aa?iaoeee” //
Iiaeaee oi?aaeaiey a ?uii/iie yeiiiieea. Aui.2. –Aeiiaoee, AeiiAO,1999

Aocue I.A., I/ean I.A., ?aiiaeue A.A. Iiaeaee?iaaiea oi?aaeaiey
i?iecaiaenoaii a oneiaeyo ?uii/iie eiieo?aioeee. – Aeiiaoee, Aanoiee
AeiiAO, 1999. Iiooea/ai aeeiiaii iinoaiiae caaea/ oi?aae?iiy
ae?iaieoeoaii oa c?iaeaii eiieo?aioiee aiae?c.

Aocue I. A., ?aiiaeue A. A. Iiaeaee?iaaiea ia?eaoeiaiauo ?aoaiee a
oi?aaeaiee i?iecaiaenoaii. – Aeiiaoee, EYI IAI Oe?aeiu, 1998. – 25n.
Iiooea/ai cai?iiiiiaaii iniiai? iieiaeaiiy ia?eaoeiai-i???ioiaaiiai
oi?aae?iiy ae?iaieoeoaii

Aocue I. A., ?aiiaeue I. A. ?ecee o ae?iaie/eo nenoaiao // I?iaeaie
aeiiii?/iiai ?eceeo: aiae?c oa oi?aae?iiy. Oac. aeii. Ia?oi?
Anaoe?a?inueei? iaoeiai-i?aeoe/ii? eiioa?aioe??. – Ee?a, 1998. Iiooea/ai
iieacaii i?noea ?eceeo o ae?iaieoeoa?.

Einthe A. A., ?aiiaeue A. A. Ia?eaoeiaiai-i?iecaiaenoaaiiia oi?aaeaiea a
e?oiiii i?iiuoeaiiii eiiieaena // Iiaeaee oi?aaeaiey a ?uii/iie
yeiiiieea.– Aeiiaoee, AeiiAO, 1998. – n. 145-150. Iiooea/ai
noi?ioeueiaaii iniaeeaino? oi?aae?iiy ae?iaieoeoaii o aaeeeiio
i?iieneiaiio eiiieaen?.

Eunaiei TH. A., Aocue I.A., ?aiiaeue A.A. Iiaeaee?iaaiea eiieo?aioi-
niiniaiinoe i?iecaiaenoaaiiie oe?iu. Aeiiaoee, EYI IAI Oe?aeiu, 1998. –
26 n. Iiooea/ai ?ic?iaeaii iiaeae? ioe?iee oa aeai?o iai?yie?a
i?aeaeuaiiy eiieo?aioiniiiiaeiino? i?iaeoeoe??.

Iaea?ia E.A., I/ean I.A., Iao?aiei A.E., ?aiiaeue A.A. Iiaeaee?iaaiea
i?ioeannia i?eiyoey ?aoaiee a i?iecaiaenoaaiii-yeiiiie/aneie
nenoaia.

– Aeiiaoee, AeiiAO, 1998. – 28 n. Iiooea/ai ?ic?iaeaii iiaeae?
aca?iiae?? nenoaie oi?aae?iiy oa ae?iaie/i? nenoaie.

Aiioaoe?y

?aiiaeue I. A. Iiaeaethaaiiy ia?eaoeiai-i???ioiaaiiai oi?aae?iiy
ae?iaieoeoaii aaeeeiai i?iieneiaiai eiiieaeno. – ?oeiien.

Aeena?oaoe?y ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe
ca niaoe?aeuei?noth: 08.03.02 – Aeiiii?ei-iaoaiaoe/ia iiaeaethaaiiy. –
Aeiiaoeueeee aea?aeaaiee oi?aa?neoao, 1999.

O aeena?oaoe?ei?e ?iaio? cai?iiiiiaaii eiioeaioe?th
ia?eaoeiai-i???ioiaaiiai oi?aae?iiy ae?iaieoeoaii a oiiaao ?eieiai?
aeiiii?ee. ?ic?iaeai? iiaeae? ae?iaie/iai aeai?o ??oaiue c o?aooaaiiyi
eiieo?aioe??, iiaeae? aeai?o iai?yie?a i?aeaeuaiiy
eiieo?aioini?iiiaeiino? i?iaeoeoe??, iiaeae? ia?eaoeiaiaeo ??oaiue.

Eeth/ia? neiaa: ae?iaieoeoai, iiaeaeue, ia?eaoeiai-i???ioiaaia
oi?aae?iiy, eiieo?aioe?y.

Aiiioaoeey

?aiiaeue A. A. Iiaeaee?iaaiea ia?eaoeiai-i?eaioe?iaaiiiai oi?aaeaiey
i?iecaiaenoaii e?oiiiai i?iiuoeaiiiai eiiieaena. – ?oeiienue.

Aeenna?oaoeey ia nieneaiea o/aiie noaiaie eaiaeeaeaoa yeiiiie/aneeo
iaoe ii niaoeeaeueiinoe 08.03.02 – Yeiiiieei-iaoaiaoe/aneia
iiaeaee?iaaiea. – Aeiiaoeeee ainoaea?noaaiiue oieaa?neoao, 1999.

A aeenna?oaoeeiiiie ?aaioa ?anniao?eaaaony ooieoeeiie?iaaiea
i?iecaiaenoaaiiie nenoaiu a oneiaeyo ?uii/iie yeiiiieee, iainiiauaaaony
iaiaoiaeeiinoue iino?iaiey nenoaiu ia?eaoeiai-i?eaioe?iaaiiiai
oi?aaeaiey i?iecaiaenoaii e i?aaeeaaathony iniiaiua iieiaeaiey aeaiiie
eiioeaioeee, iai?aaeaiiua ia oaeiaeaoai?aiea anaai niaeo?a iio?aaiinoae
?uiea, iaania/aiea eiieo?aioiniiniaiinoe i?iaeoeoeee, oi?ie?iaaiea
no?aoaaee a e?eceniuo neooaoeeyo.

I?e iiaeaee?iaaiee i?iecaiaenoaaiiuo caaea/ eniieuecoaony iaoaieci
auai?a ia iniiaa i?iecaiaenoaaiiie ooieoeee, o/eouaathuee iniaaiiinoe
niaa?oaiiie e ianiaa?oaiiie eiieo?aioeee, aeieaia?aiaiiiai e
e?aoeia?aiaiiiai ia?eiaeia. Eniieueciaaiea a iiaeaeyo eioeyoeeiiiuo
ecaea?aeae iicaieyao aaeaeaaoii ?aaae?iaaoue ia ?uii/iua neooaoeee
auai?ii iiiaieeaoo?u i?iaeoeoeee, ?ano?nia e iinoaaueeia. Aaaaeaiea
?enea iiaaoaiey aeaaeoi?neie caaeieaeaiiinoe iicaieyao i?e auai?a
i?iecaiaenoaaiiuo ?aoaiee o/anoue aii?inu iaania/aiiinoe oeiainiauie
?ano?naie.

Aaaeiie no?aoaae/aneie e oaeoe/aneie caaea/ae i?iecaiaenoaaiiiai
ieaie?iaaiey yaeyaony iiaeaea?aeaiea auioneaaiie i?iaeoeoeee ia
eiieo?aioiii o?iaia. Eiieo?aioiua iiceoeee i?aaei?eyoey ia ?uiea e
o?iaaiue aeioiaea ii?aaeaeythony oai, ianeieueei yooaeoeaii iii
i?ioeaiaeaenoaoao iiyaeaieth iiauo eiieo?aioia, iiauo
oiaa?ia-caiaieoaeae, aeeyieth iinoaaueeia ?ano?nia e iio?aaeoaeae
i?iaeoeoeee. ?ac?aaioaiiay iiaeaeue auai?a iniiaiuo iai?aaeaiee
iiauoaiey eiieo?aioiniiniaiinoe i?iaeoeoeee iaania/eaaao auai?
ia?ii?eyoee e iaeeo/oeo iai?aaeaiee ?ani?aaeaeaiey n?aaenoa ia iiauoaiea
oaoie/aneeo e yeiiiie/aneeo ia?aiao?ia i?iaeoeoeee ia ?uii/iii naaiaioa.
No?oeoo?iay iiaeaeue i?eiyoey ?aoaiee i ?anoe?aiee i?iecaiaenoaa
eiieo?e?othueie oe?iaie ii?aaeaeyao no?aoaae/aneoth eeieth
ooieoeeiie?iaaiey i?aaei?eyoey.

Iiaeaee?iaaiea ia?eaoeiaiauo ?aoaiee aeeth/aao oi?iaeeciaaiiia iienaiea
eioa?ania iio?aaeoaeae e i?iecaiaeeoaeae, auai? iaeaieaa i?eaieaiuo
naaiaioia ?uiea e aeaeia ?aeeaiu. Iiaeaee?iaaiea auiieiaii ia iniiaa
aaaaeaiey i?ino?ainoaa ioiioaiee, iicaieythueo o/eouaaoue i?aaeii/oaiey,
yeaeaaeaioiinoue e ii?yaeie. I?aaeeaaathony eino?oiaioaeueiua n?aaenoaa
?aaeecaoeee ?ac?aaioie ia iniiaa nia?aiaiiuo n?aaenoa.

Eeth/aaua neiaa: i?iecaiaenoai, iiaeaeue, ia?eaoeiai-i?eaioe?iaaiiia
oi?aaeaiea, eiieo?aioeey.

Annotation

Rempel O.G. Modeling of marketing-oriented management of large
industrial complex’s production. – manuscript.

Thesis on a competition of economic sciences candidate degree by the
specialty 08.03.02 – Economic and Mathematical Modeling. – Donetsk
State University, 1999.

In the thesis concept of marketing-oriented management of production in
market conditions was presented. Models of industrial decision-making
taking into account competition, models of choice of borrowing power’s
increase directions and marketing decisions models was developed.

Keywords: production, model, marketing-oriented management, competition.

?aiiaeue Ieaenaiae? Aai??oiae/

Aaoi?aoa?ao aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy

eaiaeeaeaoa aeiiii?/ieo iaoe

I?aeienaii aei ae?oeo 16.03.99. Oi?iao 60o84/16
Iai?? oeiia?aonueeee

Ae?oe ionaoiee Oi. ae?oe. a?e. 1,0. Iae.-aeae.
a?e. 1,2.

Oe?aae 100 aec. Caiiae. 72 II “*aeea”, Aeiiaoeuee, i?-o
Oaao?aeueiee, 13

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